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Whois & Analysis for insightexpress.com

Nov 21, 2019 3:52 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
James Carbone
• Organization
Kantar Operations
• Address
3333 Warrenville Road Suite 400
• City
Lisle
• Zip Code
60532
• State
IL
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for insightexpress.com
72

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Kantar Operations See more
• Category
Business  >  Marketing  >  Advertising  >  Arts & Entertainment  >  Television & Video
• Online since
September 4, 1998 Explore Wayback Machine
• Age
26 years, 3 months, 9 days
• Alexa Rank
#96.708, insightexpress.com is in the world's top 100.000 websites!

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TECHNICAL SEO & SECURITY

Redirection
insightexpress.com redirects to https://millwardbrowndigital.com
SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by COMODO CA Limited has expired on December 24, 2020.
Title Tag
Home | Kantar Millward Brown - Media & Digital Kantar
Length: 57 (recommended: 10 to 70)
Meta Description
Kantar's Insights Division Media & Content Domain is the world’s leading media expert in helping clients grow great brands. We deliver the most comprehensive solutions in the industry to help advertisers, agencies, and publishers increase their marketing effectiveness.
Length: 275 (recommended: 50 to 160)
Google preview
Desktop Version

Home | Kantar Millward Brown - Media & Digital Kantar

https://insightexpress.com

Kantar's Insights Division Media & Content Domain is the world’s leading media expert in helping clients grow great brands. We deliver the most comprehensive sol...

Mobile Version

https://insightexpress.com

Home | Kantar Millward Brown - Media & Digital Kantar

Kantar's Insights Division Media & Content Domain is the world’s leading media expert in helping clients grow great brands. We...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by insightexpress.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Millward Brown Confidence: 84% Arrow up

Millward Brown is a British multinational market research firm focused on advertising effectiveness, strategic communication, media and brand equity research.

Marketing effectiveness Confidence: 81% Arrow up

Marketing effectiveness is the measure of how effective a given marketer's go to market strategy is toward meeting the goal of maximizing their spending to achieve positive results in both the short- and long-term.

It is also related to marketing ROI and return on marketing investment (ROMI).

Advertising Confidence: 71% Arrow up

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea.

Sponsors of advertising are often businesses who wish to promote their products or services.

Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message.

It is differentiated from personal selling in that the message is nonpersonal, i.e., not directed to a particular individual.

Mass media Confidence: 70% Arrow up

The mass media is a diversified collection of media technologies that reach a large audience via mass communication.

The technologies through which this communication takes place include a variety of outlets.

Brand Confidence: 70% Arrow up

A brand (or marque for car model) is a name, term, design, symbol, or other feature that distinguishes one seller’s product from those of others.

Brands are used in business, marketing, and advertising.

WEBSITE SPEED

insightexpress.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.3s

This domain loads at the median speed of 1.3 seconds.

Speed Percentile

65%

insightexpress.com is faster than approximately 65 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #96.708 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • insightexpress.com daily visitors distribution - Total: 3 countries
  • Flag for United States of AmericaUnited States of America (73.7%)
  • Flag for IndiaIndia (5.0%)
  • Flaf icon for other countryOthers (21.3%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #27.221
Flag for IndiaIndia #139.560
Flag for TurkeyTurkey #95.047

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How insightexpress.com looks like on a mobile device such as an iPhone.

Tablet
How insightexpress.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 47% #ffffff
  • 9% #e0d0c0
  • 9% #f0f0f0
  • 8% #ffa000
  • 6% #d0c0b0
  • 6% #303030
  • 5% #fffff0
  • 2% #f0f0d0
  • 2% #ffb010
  • 1% #d04040
  • 1% #f0a020
  • 1% #e0e0f0

Text/code ratio

insightexpress.com's text/code ratio is 8.28%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 8.28%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 1
  • <H3> 5
  • <H4> 4
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Getting media right 2018
<H3>
3rd level heading
Who are you?
What do you want to learn?
Who we work with
ın the news
Press releases
<H4>
4th level heading
Kantar millward brown, samba tv to launch tv measurement effort
Kantar mıllward brown partners wıth cuebıq on offlıne roı
From algorıthms to aı, kantar mıllward brown forecasts sea changes ın the dıgıtal advertısıng ecosystem ın 2018
For the third consecutive year, measuring and proving roı tops the list of marketers’ biggest challenges
Alt attributes Arrow up

We found 23 images on this website.
1 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 1 images on insightexpress.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

It's a good start.

You should focus on obtaining more social shares to improve your overall SEO strategy. Check out these tips to build a better social media presence.

  • Facebook iconFacebook
  • Total Engagement 57
  • Likes 15
  • Shares 39
  • Comments 3

DOMAIN REGISTRAR

Domain Registrar DNC HOLDINGS, INC.
Registration Date 09/04/1998 26 years, 3 months, 9 days ago
Last Modified 07/20/2019 5 years, 4 months, 25 days ago
Expiration Date 09/03/2020 Expired
Nameservers Arrow up
Host IP Address Country
a1-157.akam.net 193.108.91.157 Flag for ChileChile
a10-64.akam.net 96.7.50.64 Flag for United StatesUnited States
a11-65.akam.net 84.53.139.65 Flag for ColombiaColombia

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Level 3 Communications, Inc.
  • IP Address
  • 209.244.156.20
  • Country
  • Flag for United StatesUnited States
  • Region
  • Connecticut , Stamford
  • Latitude and Longitude
  • 41.0534 : -73.5387

BUSINESS > TELEVISION & VIDEO COMPETITORS IN UNITED STATES

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