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Whois & Analysis for insitemetrics.com

Nov 3, 2019 6:07 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for insitemetrics.com
48

5 criteria passed
6 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Private
• Category
Business  >  Marketing
• Online since
• Age
21 years, 11 months, 28 days

FREE FORM BUILDER

Representation of an online Form

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on June 3, 2020.
Title Tag
InSiteMetrics.com
Length: 17 (recommended: 10 to 70)
Meta Description
No description specified
Length: 0 (recommended: 50 to 160)
Google preview
Desktop Version

InSiteMetrics.com

https://insitemetrics.com

Mobile Version

https://insitemetrics.com

InSiteMetrics.com

Encoding
No language/character encoding is specified
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by insitemetrics.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Business intelligence Confidence: 84% Arrow up

Business Intelligence (BI) are the set of strategies, processes, applications, data, technologies and technical architectures which are used to support the collection, analysis, presentation and dissemination of business information.

BI technologies provide historical, current and predictive views of business operations.

Common functions of business intelligence technologies are reporting, online analytical processing, analytics, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics and prescriptive analytics and are capable of handling large amounts of structured and sometimes unstructured data to help identify, develop and otherwise create new strategic business opportunities.

The goal is to allow for the easy interpretation of these big data.

Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability.

Digital marketing Confidence: 79% Arrow up

Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Advertising Confidence: 73% Arrow up

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea.

Sponsors of advertising are often businesses who wish to promote their products or services.

Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message.

It is differentiated from personal selling in that the message is nonpersonal, i.e., not directed to a particular individual.

Business Confidence: 73% Arrow up

A business (also known as an enterprise, a company or a firm) is an organizational entity involved in the provision of goods and services to consumers.

Businesses serve as a form of economic activity, and are prevalent in capitalist economies, where most of them are privately owned and provide goods and services allocated through a market to consumers and customers in exchange for other goods, services, money, or other forms of exchange that hold intrinsic economic value.

Businesses may also be social non-profit enterprises or state-owned public enterprises operated by governments with specific social and economic objectives.

A business owned by multiple private individuals may form as an incorporated company or jointly organise as a partnership.

Countries have different laws that may ascribe different rights to the various business entities.

Google Confidence: 73% Arrow up

Google is an American multinational technology company specializing in Internet-related services and products.

These include online advertising technologies, search, cloud computing, software, and hardware.

WEBSITE SPEED

insitemetrics.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1s

This domain loads at the median speed of 1 seconds.

Speed Percentile

79%

insitemetrics.com is faster than approximately 79 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

LAYOUT

Doctype Missing Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website doesn't seem to be optimized for Mobile Visitors.

Phone
How insitemetrics.com looks like on a mobile device such as an iPhone.

Tablet
How insitemetrics.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 66% #ffffff
  • 8% #e0e0e0
  • 7% #f0f0f0
  • 4% #300040
  • 3% #705090
  • 3% #9070a0
  • 2% #a080b0
  • 2% #b0a0c0
  • 2% #501050
  • 1% #8060a0
  • 1% #d0c0e0
  • 0% #f0f0ff

Text/code ratio

insitemetrics.com's text/code ratio is 22.81%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 22.81%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

We did not find HTML headings (<H1> to <H6>) on this page.

insitemetrics.com currently has 0 HTML heading tags. Each page should have one, and only one, <H1> tag. Use phrases in your headings with your most important keywords in the top level, and be sure to maintain the <H1> to <H6> hierarchy.

  • <H1> 0
  • <H2> 0
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0
Alt attributes Arrow up

We found 21 images on this website.
21 ALT attributes are missing on your image tags. The issue affects 19 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 21 images on insitemetrics.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

It seems you have a very poor social media presence.

Follow these tips to build a better relationship with your audience : set smart goals, identify your audience, be human, seek relationships, create an editorial calendar, automate, focus on helping, optimize for engagement, get visual, stay active and create great content.

  • Facebook iconFacebook
  • Total Engagement 0
  • Likes 0
  • Shares 0
  • Comments 0

DOMAIN REGISTRAR

Domain Registrar GODADDY.COM, LLC
Registration Date 05/03/2002 21 years, 11 months, 28 days ago
Last Modified 05/02/2019 4 years, 11 months, 29 days ago
Expiration Date 05/03/2024 7 days from now
Nameservers Arrow up
Host IP Address Country
ns1.isoc.net 65.90.81.250 Flag for United StatesUnited States
ns2.isoc.net 65.90.81.251 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Level 3 Communications
  • IP Address
  • 67.96.12.4
  • Country
  • Flag for United StatesUnited States
  • Region
  • Ohio , Cincinnati
  • Latitude and Longitude
  • 39.1029 : -84.5174
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