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Whois & Analysis for intheswim.com

Nov 9, 2019 8:51 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for intheswim.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Private
• Category
Sports  >  Swimming
• Online since
February 26, 1997 Explore Wayback Machine
• Age
27 years, 8 months, 24 days
• Alexa Rank
#144.779, intheswim.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on February 6, 2020.
Title Tag
In The Swim Discount Pool Supplies - Swimming Pool Supply Store
Length: 63 (recommended: 10 to 70)
Meta Description
In the Swim has all of the high quality swimming pool supplies you need at discount prices you want. No-cost 1-day shipping on thousands of pool products!
Length: 154 (recommended: 50 to 160)
Google preview
Desktop Version

In The Swim Discount Pool Supplies - Swimming Pool Supply Store

https://intheswim.com

In the Swim has all of the high quality swimming pool supplies you need at discount prices you want. No-cost 1-day shipping on thousands of pool products!

Mobile Version

https://intheswim.com

In The Swim Discount Pool Supplies - Swimming Pool Supply Store

In the Swim has all of the high quality swimming pool supplies you need at discount prices you want. No-cost 1-day shipping on tho...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0
robots INDEX, FOLLOW
revisit-after 5 days
distribution global

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by intheswim.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Price Confidence: 75% Arrow up

In ordinary usage, price is the quantity of payment or compensation given by one party to another in return for goods or services.

Cost Confidence: 73% Arrow up

In production, research, retail, and accounting, a cost is the value of money that has been used up to produce something, and hence is not available for use anymore.

In business, the cost may be one of acquisition, in which case the amount of money expended to acquire it is counted as cost.

In this case, money is the input that is gone in order to acquire the thing.

This acquisition cost may be the sum of the cost of production as incurred by the original producer, and further costs of transaction as incurred by the acquirer over and above the price paid to the producer.

Usually, the price also includes a mark-up for profit over the cost of production.

Supply and demand Confidence: 72% Arrow up

In microeconomics, supply and demand is an economic model of price determination in a market.

It postulates that in a competitive market, the unit price for a particular good, or other traded item such as labor or liquid financial assets, will vary until it settles at a point where the quantity demanded (at the current price) will equal the quantity supplied (at the current price), resulting in an economic equilibrium for price and quantity transacted.

Product (business) Confidence: 72% Arrow up

In marketing, a product is anything that can be offered to a market that might satisfy a want or need.

In retailing, products are called merchandise.

In manufacturing, products are bought as raw materials and sold as finished goods.

A service is another common product type.

Quality (business) Confidence: 70% Arrow up

In business, engineering and manufacturing, quality has a pragmatic interpretation as the non-inferiority or superiority of something; it's also defined as fitness for purpose.

Quality is a perceptual, conditional, and somewhat subjective attribute and may be understood differently by different people.

Consumers may focus on the specification quality of a product/service, or how it compares to competitors in the marketplace.

Producers might measure the conformance quality, or degree to which the product/service was produced correctly.

WEBSITE SPEED

intheswim.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

5.5s

This domain loads at the median speed of 5.5 seconds.

Speed Percentile

6%

intheswim.com is faster than approximately 6 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #144.779 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • intheswim.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (71.0%)
  • Flaf icon for other countryOthers (29%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #59.825

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How intheswim.com looks like on a mobile device such as an iPhone.

Tablet
How intheswim.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 100% #ffffff

Text/code ratio

intheswim.com's text/code ratio is 9.67%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 9.67%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 0
  • <H3> 2
  • <H4> 1
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
ın the swim discount swimming pool supplies
<H3>
3rd level heading
Replacement filter cartridges
ın the swim parts finder
<H4>
4th level heading
Your session has expired due to inactivity.
Alt attributes Arrow up

We found 73 images on this website.
11 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 11 images on intheswim.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.190
  • Likes 7
  • Shares 1.161
  • Comments 22

DOMAIN REGISTRAR

Domain Registrar GODADDY.COM, LLC
Registration Date 02/26/1997 27 years, 8 months, 24 days ago
Last Modified 12/08/2018 5 years, 11 months, 15 days ago
Expiration Date 02/27/2021 Expired
Nameservers Arrow up
Host IP Address Country
ns0.dnsmadeeasy.com 208.94.148.2 Flag for United StatesUnited States
ns1.dnsmadeeasy.com 208.80.124.2 Flag for United StatesUnited States
ns2.dnsmadeeasy.com 208.80.126.2 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • SoftLayer
  • IP Address
  • 75.126.41.202
  • Country
  • Flag for United StatesUnited States
  • Region
  • Illinois , Chicago
  • Latitude and Longitude
  • 41.8781 : -87.6298
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