Whois & Analysis for kantarworldpanel.com

Kantar Worldpanel (formerly TNS Worldpanel) is an international company dealing in consumer knowledge and insights based on continuous consumer panels.

Kantar Worldpanel is part of the Kantar Group the Data Investment management Division of WPP.

Consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy their needs and wants.

It is also concerned with the social and economic impacts that purchasing and consumption behaviour has on both the consumer and wider society.

Consumer behaviour blends elements from psychology, sociology, social anthropology, marketing and economics, especially behavioural economics.

It examines how emotions, attitudes and preferences affect buying behaviour.

Characteristics of individual consumers such as demographics, personality lifestyles and behavioural variables such as usage rates, usage occasion, loyalty, brand advocacy, willingness to provide referrals, in an attempt to understand people's wants and consumption are all investigated in formal studies of consumer behaviour.

The study of consumer behaviour also investigates the influences, on the consumer, from groups such as family, friends, sports, reference groups, and society in general.

A market is one of the many varieties of systems, institutions, procedures, social relations and infrastructures whereby parties engage in exchange.

While parties may exchange goods and services by barter, most markets rely on sellers offering their goods or services (including labor) in exchange for money from buyers.

It can be said that a market is the process by which the prices of goods and services are established.

Markets facilitate trade and enable the distribution and allocation of resources in a society.

Markets allow any trade-able item to be evaluated and priced.

A market emerges more or less spontaneously or may be constructed deliberately by human interaction in order to enable the exchange of rights (cf.

ownership) of services and goods.

Markets generally supplant gift economies and are often held in place through rules and customs, such as a booth fee, competitive pricing, source of goods for sale (local produce or stock registration), and the threat of military or police force if these rules are broken.

Insight is the understanding of a specific cause and effect in a specific context.

The term insight can have several related meanings: