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Whois & Analysis for kaplanco.com

Dec 8, 2019 9:34 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Kaplan Early Learning Company
• Organization
Kaplan Early Learning Company
• Address
1310 LEWISVILLE CLEMMONS RD
• City
LEWISVILLE
• Zip Code
27023-9635
• State
NC
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for kaplanco.com
62

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Kaplan Early Learning Company See more
• Category
Education  >  K-6 Education
• Online since
April 23, 1996 Explore Wayback Machine
• Age
28 years, 2 days
• Alexa Rank
#187.263, kaplanco.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on March 6, 2020.
Title Tag
Teaching Supplies & Child Care Resources for Early Education Classrooms | Kaplan ELC
Length: 88 (recommended: 10 to 70)
Meta Description
Kaplan Early Learning Company provides high-quality educational products and resources for children from birth through 6th grade. Shop furniture, technology, playground, curriculum materials, school supplies & more!
Length: 219 (recommended: 50 to 160)
Google preview
Desktop Version

Teaching Supplies & Child Care Resources for Early Education Class...

https://kaplanco.com

Kaplan Early Learning Company provides high-quality educational products and resources for children from birth through 6th grade. Shop furniture, technology, playgro...

Mobile Version

https://kaplanco.com

Teaching Supplies & Child Care Resources for Early Education Class...

Kaplan Early Learning Company provides high-quality educational products and resources for children from birth through 6th grade....

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by kaplanco.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
The Learning Company Confidence: 79% Arrow up

The Learning Company (TLC, known briefly as Mattel Interactive) is an American educational software company, currently owned by Houghton Mifflin Harcourt.

It produced a grade-based system of learning software and tools to improve productivity.

Products for preschoolers through second graders include Reader Rabbit, and software for more advanced students include The ClueFinders.

The company is also known for publishing licensed educational titles featuring characters such as Arthur, Scooby-Doo, Zoboomafoo and Caillou.

Education Confidence: 72% Arrow up

Education is the process of facilitating learning, or the acquisition of knowledge, skills, values, beliefs, and habits.

Educational methods include storytelling, discussion, teaching, training, and directed research.

Education frequently takes place under the guidance of educators, but learners may also educate themselves.

Education can take place in formal or informal settings and any experience that has a formative effect on the way one thinks, feels, or acts may be considered educational.

The methodology of teaching is called pedagogy.

Child care Confidence: 72% Arrow up

Child care or childcare, child minding, daycare, or preschool is the caring for and supervision of a child or children, usually from age six weeks to age thirteen.

Child care is the action or skill of looking after children by a day-care center, babysitter, or other providers.

Child care can also include advanced learning environments that include early childhood education.

Child care is a broad topic covering a wide spectrum of contexts, activities, social and cultural conventions, and institutions.

The majority of child care institutions that are available require that child care providers have extensive training in first aid and are CPR certified.

In addition, background checks, drug testing at all centers, and reference verification are normally a requirement.

Child care can cost up to $15,000 for one year in the United States.

The average annual cost of full-time care for an infant.

Curriculum Confidence: 71% Arrow up

In education, a curriculum (plural: curricula or curriculums) is broadly defined as the totality of student experiences that occur in the educational process.

The term often refers specifically to a planned sequence of instruction, or to a view of the student's experiences in terms of the educator's or school's instructional goals.

In a 2003 study Reys, Reys, Lapan, Holliday and Wasman refer to curriculum as a set of learning goals articulated across grades that outline the intended mathematics content and process goals at particular points in time throughout the K–12 school program.

Curriculum may incorporate the planned interaction of pupils with instructional content, materials, resources, and processes for evaluating the attainment of educational objectives.

Curriculum is split into several categories, the explicit, the implicit (including the hidden), the excluded and the extra-curricular.

Technology Confidence: 70% Arrow up

Technology ("science of craft", from Greek, techne, "art, skill, cunning of hand"; and) is the collection of techniques, skills, s and processes used in the production of goods or services or in the accomplishment of objectives, such as scientific investigation.

Technology can be the knowledge of techniques, processes, and the like, or it can be embedded in machines which can be operated without detailed knowledge of their workings.

WEBSITE SPEED

kaplanco.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.6s

This domain loads at the median speed of 0.6 seconds.

Speed Percentile

92%

kaplanco.com is faster than approximately 92 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #187.263 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • kaplanco.com daily visitors distribution - Total: 2 countries
  • Flag for United States of AmericaUnited States of America (60.1%)
  • Flag for IndiaIndia (16.5%)
  • Flaf icon for other countryOthers (23.4%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #77.008
Flag for IndiaIndia #116.006

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How kaplanco.com looks like on a mobile device such as an iPhone.

Tablet
How kaplanco.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 21% #ffffff
  • 10% #f0e0d0
  • 4% #f0ffff
  • 4% #209050
  • 4% #f0f0e0
  • 3% #e0c090
  • 3% #f0e0e0
  • 3% #c0d0e0
  • 2% #f0c070
  • 2% #fffff0
  • 2% #fff0f0
  • 2% #a0b0d0

Text/code ratio

kaplanco.com's text/code ratio is 10.95%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 10.95%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 1
  • <H3> 1
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Top toys
<H3>
3rd level heading
Holiday sensory bin activity
Alt attributes Arrow up

We found 26 images on this website.
3 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 3 images on kaplanco.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 3.143
  • Likes 471
  • Shares 2.437
  • Comments 235

DOMAIN REGISTRAR

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 04/23/1996 28 years, 2 days ago
Last Modified 01/19/2018 6 years, 3 months, 6 days ago
Expiration Date 04/24/2021 Expired
Nameservers Arrow up
Host IP Address Country
cbru.br.ns.els-gms.att.net 68.94.156.132 Flag for United StatesUnited States
cmtu.mt.ns.els-gms.att.net 99.99.99.132 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • AT&T Services
  • IP Address
  • 12.4.150.60
  • Country
  • Flag for United StatesUnited States
  • Region
  • North Carolina , Lewisville
  • Latitude and Longitude
  • 36.0787 : -80.3928
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