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SEO Report for

Nov 22, 2019 10:30 am
Don't have a calculation code?
Desktop screen Desktop screenshot for

8 criteria passed
3 criteria to solve


Set a meta content-type (or meta charset) for your website.
Make all versions of your website point to the same URL.


• Category
Travel  >  Air Travel  >  Hotels
• Online since
September 4, 2014 (explore Wayback Machine)
• Age
8 years, 6 months, 16 days


Representation of an online Form

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Redirection redirects to
SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on August 26, 2020.
Title Tag
Search Flights, Hotels & Rental Cars | KAYAK
Length: 48 (recommended: 10 to 70)
Meta Description
KAYAK searches hundreds of other travel sites at once to find the information you need to make the right decisions on flights, hotels & rental cars.
Length: 152 (recommended: 50 to 160)
Google preview
Desktop Version

Search Flights, Hotels & Rental Cars | KAYAK

KAYAK searches hundreds of other travel sites at once to find the information you need to make the right decisions on flights, hotels & rental cars.

Mobile Version

Favicon for

Search Flights, Hotels & Rental Cars | KAYAK

KAYAK searches hundreds of other travel sites at once to find the information you need to make the right decisions on flights, hot...

No language/character encoding is specified
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1
robots noodp


The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics Confidence: 83% Arrow up, sometimes styled as KAYAK, is a fare aggregator and travel metasearch engine operated by the The Priceline Group.

Its products are available in 18 languages.

The company also runs travel search engines checkfelix and swoodoo.

Formerly a separate company, the KAYAK Software Corporation was acquired by The Priceline Group on May 21, 2013.

Travel Confidence: 71% Arrow up

Travel is the movement of people between relatively distant geographical locations, and can involve travel by foot, bicycle, automobile, train, boat, airplane, or other means, with or without luggage, and can be one way or round trip.

Travel can also include relatively short stays between successive movements.

Web search engine Confidence: 68% Arrow up

A web search engine is a software system that is designed to search for information on the World Wide Web.

The search results are generally presented in a line of results often referred to as search engine results pages (SERPs).

The information may be a mix of web pages, images, and other types of files.

Some search engines also mine data available in databases or open directories.

Unlike web directories, which are maintained only by human editors, search engines also maintain real-time information by running an algorithm on a web crawler.

Car rental Confidence: 68% Arrow
Hotel Confidence: 66% Arrow

WEBSITE SPEED website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.


Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

How looks like on a mobile device such as an iPhone.

How looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 55% #606060
  • 16% #405060
  • 11% #ffffff
  • 8% #f0f0f0
  • 6% #603020
  • 1% #e0e0e0
  • 1% #604030
  • 1% #107090
  • 1% #f0ffff
  • 0% #90c0d0
  • 0% #307080
  • 0% #f0f0ff

Text/code ratio's text/code ratio is 2.45%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.45%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 4
  • <H3> 16
  • <H4> 29
  • <H5> 0
  • <H6> 4
Top level heading
Search flights, hotels & rental cars
2nd level heading
Search hundreds of travel sites at once.
2019 holiday travel hacker
Best deals in november
Start your travel planning here
3rd level heading
Members save up to 35%
New york
Fort lauderdale
4th level heading
Explore the world
When to book (3)
Ooo generator (3)
Top 10 trending new year's eve destinations (2)
Top 10 wallet-friendly north american flights (2)
6th level heading
Site / currency
Alt attributes Arrow up

We found 28 images on this website.
28 ALT attributes are missing on your image tags. The issue affects 2 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 28 images on Check your website to make sure it's specified for each image on the page.


This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 58.471
  • Likes 7.970
  • Shares 38.912
  • Comments 11.589


Domain Registrar 101DOMAIN GRS LTD
Registration Date 09/04/2014 8 years, 6 months, 16 days ago
Last Modified 11/20/2019 3 years, 4 months ago


Server map
  • Service Provider (ISP)
  • Fastly
  • IP Address
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874