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Whois & Analysis for kayak.com

Nov 22, 2019 12:54 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for kayak.com
86

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Set a meta content-type (or meta charset) for your website.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Travel  >  Air Travel
• Online since
April 13, 1995 Explore Wayback Machine
• Age
29 years, 6 months, 24 days
• Alexa Rank
#700, kayak.com is in the world's top 1.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on October 2, 2020.
Title Tag
Search Flights, Hotels & Rental Cars | KAYAK
Length: 48 (recommended: 10 to 70)
Meta Description
KAYAK searches hundreds of other travel sites at once to find the information you need to make the right decisions on flights, hotels & rental cars.
Length: 152 (recommended: 50 to 160)
Google preview
Desktop Version

Search Flights, Hotels & Rental Cars | KAYAK

https://kayak.com

KAYAK searches hundreds of other travel sites at once to find the information you need to make the right decisions on flights, hotels & rental cars.

Mobile Version

https://kayak.com

Search Flights, Hotels & Rental Cars | KAYAK

KAYAK searches hundreds of other travel sites at once to find the information you need to make the right decisions on flights, hot...

Encoding
No language/character encoding is specified
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1
robots noodp

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by kayak.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Kayak.com Confidence: 83% Arrow up

Kayak.com, sometimes styled as KAYAK, is a fare aggregator and travel metasearch engine operated by the The Priceline Group.

Its products are available in 18 languages.

The company also runs travel search engines checkfelix and swoodoo.

Formerly a separate company, the KAYAK Software Corporation was acquired by The Priceline Group on May 21, 2013.

Travel Confidence: 71% Arrow up

Travel is the movement of people between relatively distant geographical locations, and can involve travel by foot, bicycle, automobile, train, boat, airplane, or other means, with or without luggage, and can be one way or round trip.

Travel can also include relatively short stays between successive movements.

Web search engine Confidence: 68% Arrow up

A web search engine is a software system that is designed to search for information on the World Wide Web.

The search results are generally presented in a line of results often referred to as search engine results pages (SERPs).

The information may be a mix of web pages, images, and other types of files.

Some search engines also mine data available in databases or open directories.

Unlike web directories, which are maintained only by human editors, search engines also maintain real-time information by running an algorithm on a web crawler.

Car rental Confidence: 68% Arrow
Hotel Confidence: 66% Arrow

WEBSITE SPEED

kayak.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2s

This domain loads at the median speed of 2 seconds.

Speed Percentile

43%

kayak.com is faster than approximately 43 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #700 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • kayak.com daily visitors distribution - Total: 20 countries
  • Flag for United States of AmericaUnited States of America (62.3%)
  • Flag for CanadaCanada (5.6%)
  • Flaf icon for other countryOthers (32.1%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #5.952
Flag for EgyptEgypt #1.925
Flag for BangladeshBangladesh #727
Flag for IsraelIsrael #318
Flag for TaiwanTaiwan #2.484

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How kayak.com looks like on a mobile device such as an iPhone.

Tablet
How kayak.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 55% #606060
  • 16% #405060
  • 11% #ffffff
  • 8% #f0f0f0
  • 6% #603020
  • 1% #e0e0e0
  • 1% #604030
  • 1% #107090
  • 1% #f0ffff
  • 0% #90c0d0
  • 0% #307080
  • 0% #f0f0ff

Text/code ratio

kayak.com's text/code ratio is 2.43%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.43%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 4
  • <H3> 16
  • <H4> 29
  • <H5> 0
  • <H6> 4
<H1>
Top level heading
Search flights, hotels & rental cars
<H2>
2nd level heading
Search hundreds of travel sites at once.
2019 holiday travel hacker
Best deals in november
Start your travel planning here
<H3>
3rd level heading
Members save up to 35%
New york
Orlando
London
Fort lauderdale
<H4>
4th level heading
Explore the world
When to book (3)
Ooo generator (3)
Top 10 trending new year's eve destinations (2)
Top 10 wallet-friendly north american flights (2)
<H6>
6th level heading
Company
Contact
More
Site / currency
Alt attributes Arrow up

We found 29 images on this website.
29 ALT attributes are missing on your image tags. The issue affects 3 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 29 images on kayak.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 58.475
  • Likes 7.970
  • Shares 38.915
  • Comments 11.590

DOMAIN REGISTRAR

Domain Registrar 101DOMAIN GRS LIMITED
Registration Date 04/13/1995 29 years, 6 months, 24 days ago
Last Modified 11/22/2019 4 years, 11 months, 16 days ago
Expiration Date 05/02/2024 Expired
Nameservers Arrow up
Host IP Address Country
dns1.p10.nsone.net 198.51.44.10 Flag for United StatesUnited States
dns2.p10.nsone.net 198.51.45.10 Flag for United StatesUnited States
dns3.p10.nsone.net 198.51.44.74 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Fastly
  • IP Address
  • 151.101.193.29
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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