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SEO Report for kettering.edu

December 13, 2019 7:53 PM
Desktop screen Desktop screenshot for kettering.edu

SEO SCORE

Favicon for kettering.edukettering.edu
69

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Make all versions of your website point to the same URL.
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OVERVIEW

• Category
Education
• Online since
October 27, 1997 (explore Wayback Machine)
• Age
22 years, 5 months, 9 days
• Alexa Rank
#202.453, kettering.edu is in the world's top 1 million websites
• Owner
Kettering University (See more)

FREE FORM BUILDER

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on March 9, 2020.
Title Tag
Kettering University | Kettering University
Length: 43 (recommended: 10 to 70)
Meta Description
Kettering University prepares students for lives of extraordinary leadership and service by linking transformative experiential learning opportunities to rigorous academic programs in engineering, science, mathematics, and business.
Length: 232 (recommended: 50 to 160)
Google preview
Desktop Version

Kettering University | Kettering University

https://kettering.edu

Kettering University prepares students for lives of extraordinary leadership and service by linking transformative experiential learning opportunities to rigorous ac...

Mobile Version

Favicon for kettering.edu https://kettering.edu

Kettering University | Kettering University

Kettering University prepares students for lives of extraordinary leadership and service by linking transformative experiential le...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0
abstract Kettering University prepares students for lives of extraordinary leadership and service by linking transformative exper...
rating general

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by kettering.edu.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Kettering University Confidence: 87% Arrow up

Kettering University (formerly General Motors Institute of Technology) is a private cooperative education and experiential learning-based university in Flint, Michigan, offering bachelor's and master's degrees in STEM (Science, Technology, Engineering, and Mathematics) and Business fields.

Mathematics Confidence: 76% Arrow up

Mathematics (from Greek μάθημα máthēma, “knowledge, study, learning”) is the study of topics such as quantity (numbers), structure, space, and change.

There is a range of views among mathematicians and philosophers as to the exact scope and definition of mathematics.

Experiential learning Confidence: 70% Arrow up

Experiential learning is the process of learning through experience, and is more specifically defined as "learning through reflection on doing".

Hands-on learning is a form of experiential learning but does not necessarily involve students reflecting on their product.

Experiential learning is distinct from rote or didactic learning, in which the learner plays a comparatively passive role.

It is related to but not synonymous with other forms of active learning such as action learning, adventure learning, free choice learning, cooperative learning, and service-learning.

Business Confidence: 69% Arrow up

A business (also known as an enterprise, a company or a firm) is an organizational entity involved in the provision of goods and services to consumers.

Businesses serve as a form of economic activity, and are prevalent in capitalist economies, where most of them are privately owned and provide goods and services allocated through a market to consumers and customers in exchange for other goods, services, money, or other forms of exchange that hold intrinsic economic value.

Businesses may also be social non-profit enterprises or state-owned public enterprises operated by governments with specific social and economic objectives.

A business owned by multiple private individuals may form as an incorporated company or jointly organise as a partnership.

Countries have different laws that may ascribe different rights to the various business entities.

Academy (educational institution) Confidence: 66% Arrow

WEBSITE SPEED

kettering.edu website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.6s

This domain loads at the median speed of 1.6 seconds.

Speed Percentile

56%

kettering.edu is faster than approximately 56 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #202.453 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for kettering.edu

Daily visitors by country

  • kettering.edu daily visitors distribution - Total: 2 countries
  • Flag for United States of AmericaUnited States of America (46.9%)
  • Flag for IndiaIndia (30.0%)
  • Flaf icon for other countryOthers (23.1%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #116.036
Flag for IndiaIndia #105.757

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How kettering.edu looks like on a mobile device such as an iPhone.

Tablet
How kettering.edu looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 39% #000000
  • 20% #f0f0f0
  • 12% #004080
  • 5% #200000
  • 5% #807060
  • 3% #ffd000
  • 1% #fff0ff
  • 1% #ffffff
  • 1% #f0fff0
  • 1% #fff0f0
  • 1% #fffff0
  • 1% #f0d010

Text/code ratio

kettering.edu's text/code ratio is 3.12%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.12%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 7
  • <H3> 8
  • <H4> 3
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Search form (3)
Main menu
Alumnı (2)
The ketterıng buılt formula
<H3>
3rd level heading
Alert
Co-op >
Admıssıons >
Campus lıfe >
Academıcs >
<H4>
4th level heading
The university will return to normal hours and operations on saturday, aug 10. |details
Charles f. kettering
The ketterıng buılt formula
Alt attributes Arrow up

We found 13 images on this website.
3 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 3 images on kettering.edu. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.452
  • Likes 170
  • Shares 1.221
  • Comments 61
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Registration Date 10/27/1997 22 years, 5 months, 9 days ago
Last Modified 09/26/2019 6 months, 10 days ago
Expiration Date 07/31/2020 3 months, 28 days from now

SERVER

Server map
  • Service Provider (ISP)
  • Fastly
  • IP Address
  • 23.185.0.4
  • Country
  • Flag for United StatesUnited States
  • Region
  • California , San Francisco
  • Latitude and Longitude
  • 37.7922 : -122.406

OWNER

The owner's whois contact information is public.
Organization
Kettering University
Address
1700 University Ave.
City
Flint
Zip
48504
State
MI
Country
USA
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