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SEO Report for kidney.org

December 11, 2019 1:10 PM
Desktop screen Desktop screenshot for kidney.org

SEO SCORE

Favicon for kidney.orgkidney.org
62

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Follow Google PageSpeed Insights to make your page faster.
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OVERVIEW

• Category
News / Weather / Information
• Online since
December 27, 1995 (explore Wayback Machine)
• Age
24 years, 6 months, 8 days
• Alexa Rank
#38.808, kidney.org is in the world's top 50.000 websites!

FREE FORM BUILDER

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on March 8, 2020.
Title Tag
Welcome - The National Kidney Foundation
Length: 40 (recommended: 10 to 70)
Meta Description
30 million people in the U.S. have kidney disease but only 10% know it. NKF is a lifeline for all people affected by kidney disease—the largest public health issue you'll ever hear about.
Length: 189 (recommended: 50 to 160)
Google preview
Desktop Version

Welcome - The National Kidney Foundation

https://kidney.org

30 million people in the U.S. have kidney disease but only 10% know it. NKF is a lifeline for all people affected by kidney disease—the largest public health issue y...

Mobile Version

Favicon for kidney.org https://kidney.org

Welcome - The National Kidney Foundation

30 million people in the U.S. have kidney disease but only 10% know it. NKF is a lifeline for all people affected by kidney diseas...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
robots follow, index
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by kidney.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
National Kidney Foundation Confidence: 86% Arrow up

The National Kidney Foundation, Inc. (NKF) is a major voluntary health organization in the United States, headquartered in New York City with over 30 local offices across the country.

Its mission is to prevent kidney and urinary tract diseases, improve the health and well-being of individuals and families affected by these diseases, and increase the availability of all organs for transplantation.

Nephrology Confidence: 77% Arrow up

Nephrology (from Greek nephros "kidney", combined with the suffix -logy, "the study of") is a specialty of medicine and pediatrics that concerns itself with the study of normal kidney function, kidney problems, the treatment of kidney problems and renal replacement therapy (dialysis and kidney transplantation).

Systemic conditions that affect the kidneys (such as diabetes and autoimmune disease) and systemic problems that occur as a result of kidney problems (such as renal osteodystrophy and hypertension) are also studied in nephrology.

A physician who has undertaken additional training to become an expert in nephrology may call themselves a nephrologist or renal physician.

National Kidney Foundation Singapore Confidence: 71% Arrow up

The National Kidney Foundation Singapore (NKF) is a non-profit health organisation in Singapore.

Its mission is to render services to kidney patients, encourage and promote renal research, as well as to carry out public education programs on kidney diseases.

As of February 2016, NKF has 29 dialysis centres in Singapore.

Public health Confidence: 62% Arrow

WEBSITE SPEED

kidney.org website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1s

This domain loads at the median speed of 1 seconds.

Speed Percentile

79%

kidney.org is faster than approximately 79 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #38.808 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for kidney.org

Daily visitors by country

  • kidney.org daily visitors distribution - Total: 11 countries
  • Flag for IndiaIndia (30.3%)
  • Flag for PhilippinesPhilippines (3.9%)
  • Flag for United States of AmericaUnited States of America (33.8%)
  • Flag for CanadaCanada (3.8%)
  • Flaf icon for other countryOthers (28.2%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #12.350
Flag for IndonesiaIndonesia #30.195
Flag for BangladeshBangladesh #25.314
Flag for MalaysiaMalaysia #12.708
Flag for PhilippinesPhilippines #4.875

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How kidney.org looks like on a mobile device such as an iPhone.

Tablet
How kidney.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 31% #ffffff
  • 21% #000000
  • 12% #fff0d0
  • 4% #f0e0d0
  • 3% #f0f0f0
  • 3% #fffff0
  • 3% #702000
  • 3% #f0c0b0
  • 2% #f06020
  • 2% #ffe0c0
  • 2% #e06030
  • 2% #e0d0c0

Text/code ratio

kidney.org's text/code ratio is 8.24%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 8.24%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 19
  • <H3> 13
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Featured story (6)
Primary menu
Search
Header menu
Find a free health check near you
<H3>
3rd level heading
African americans & kidney disease
Want to save money on your prescriptions?
Be an organ donor
Kidney walk
Challenges and strategies of managing ıron deficiency anemia in ckd
Alt attributes Arrow up

We found 32 images on this website.
17 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on kidney.org https://www.kidney.org/sites/default/files/family_660_1.jpg 1
Image with missing alt attribute found on kidney.org https://www.kidney.org/sites/default/files/Waiting-Xavier_320_1.jpg 1
Image with missing alt attribute found on kidney.org https://www.kidney.org/sites/default/files/Kidney_Anemia_Header.jpg 1
Image with missing alt attribute found on kidney.org https://www.kidney.org/sites/default/files/TakeAction_320_1.JPG 1
Image with missing alt attribute found on kidney.org https://www.kidney.org/sites/default/files/eoy19webbanner_mobile.png 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 17 images on kidney.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 20.559
  • Likes 7.511
  • Shares 9.549
  • Comments 3.499
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 12/27/1995 24 years, 6 months, 8 days ago
Last Modified 12/27/2018 1 year, 6 months, 8 days ago
Nameservers Arrow up
Host IP Address Country
ns1.dnsmadeeasy.com 208.80.124.2 Flag for United StatesUnited States
ns4.dnsmadeeasy.com 208.80.127.2 Flag for United StatesUnited States
ns3.dnsmadeeasy.com 208.80.125.2 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Fastly
  • IP Address
  • 23.185.0.2
  • Country
  • Flag for United StatesUnited States
  • Region
  • California , San Francisco
  • Latitude and Longitude
  • 37.7922 : -122.406

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