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SEO Report for kiehls.at

December 3, 2019 8:40 PM
Desktop screen Desktop screenshot for kiehls.at

SEO SCORE

Favicon for kiehls.atkiehls.at
62

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your title tag clear, concise and include your most important keywords.
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Follow Google PageSpeed Insights to make your page faster.
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OVERVIEW

• Category
Family & Parenting  >  Eldercare
• Alexa Rank
#735.502, kiehls.at is in the world's top 1 million websites

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by Corporation Service Company is valid from April 11, 2019 to April 11, 2021.
Title Tag
Kiehls Since 1851 | Effiziente Pflegeprodukte für Gesicht, Haut, Körper und Haare
Length: 83 (recommended: 10 to 70)
Meta Description
Herzlich Willkommen bei Kiehl's! Seit 1851 schätzen anspruchsvolle Kunden unsere einzigartigen und effizienten Haut- und Haarpflegeprodukte.
Length: 141 (recommended: 50 to 160)
Google preview
Desktop Version

Kiehls Since 1851 | Effiziente Pflegeprodukte für Gesicht, Haut, Körpe...

https://kiehls.at

Herzlich Willkommen bei Kiehl's! Seit 1851 schätzen anspruchsvolle Kunden unsere einzigartigen und effizienten Haut- und Haarpflegeprodukte.

Mobile Version

Favicon for kiehls.at https://kiehls.at

Kiehls Since 1851 | Effiziente Pflegeprodukte für Gesicht, Haut, Körpe...

Herzlich Willkommen bei Kiehl's! Seit 1851 schätzen anspruchsvolle Kunden unsere einzigartigen und effizienten Haut- und Haarpfleg...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
robots index, follow
viewport user-scalable=0, width=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by kiehls.at.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Kiehl’s Confidence: 86% Arrow up

Kiehl’s ist eine US-amerikanische Kosmetikmarke aus New York.

Sie verfügt heute über einen hohen Anteil an männlichen Kunden von 30 bis 40 Prozent.

Der Markenumsatz lag 2009 bei über 200 Millionen US-Dollar.

Haut Confidence: 63% Arrow up

Die Haut (gr.

derma; lat. cutis) ist funktionell das vielseitigste Organ des menschlichen oder tierischen Organismus.

Die Haut dient der Abgrenzung von Innen und Außen (Hüllorgan), dem Schutz vor Umwelteinflüssen, der Repräsentation, Kommunikation und Wahrung der Homöostase (inneres Gleichgewicht).

Außerdem übernimmt die Haut wichtige Funktionen im Bereich des Stoffwechsels und der Immunologie und verfügt über vielfältige Anpassungsmechanismen.

WEBSITE SPEED

kiehls.at website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1s

This domain loads at the median speed of 1 seconds.

Speed Percentile

77%

kiehls.at is faster than approximately 77 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #735.502 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for kiehls.at

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How kiehls.at looks like on a mobile device such as an iPhone.

Tablet
How kiehls.at looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 35% #ffffff
  • 16% #f0f0f0
  • 14% #f0e0d0
  • 7% #f0f0e0
  • 5% #202030
  • 5% #fff0e0
  • 2% #e0d0c0
  • 2% #f0ffff
  • 1% #d0c0b0
  • 1% #70c0e0
  • 1% #408090
  • 1% #fffff0

Text/code ratio

kiehls.at's text/code ratio is 5.27%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.27%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 0
  • <H3> 9
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H3>
3rd level heading
Bitte wähle unten deine region/dein land:
Gesichtpflege
Männer
Körper
Haare
Alt attributes Arrow up

We found 39 images on this website.
20 ALT attributes are missing on your image tags. The issue affects 19 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on kiehls.at /on/demandware.static/Sites-kiehls-emea-west-Site/-/default/dw82ee224b/images/logo.png 1
Image with missing alt attribute found on kiehls.at https://www.kiehls.at/on/demandware.static/-/Sites-kiehls-emea-west-Library/default/dw39d5d6c7/Kiehl... 2
Image with missing alt attribute found on kiehls.at https://www.kiehls.at/on/demandware.static/-/Sites-kiehls-emea-west-Library/default/dw5e2d7dae/Kiehl... 1
Image with missing alt attribute found on kiehls.at https://www.kiehls.at/on/demandware.static/-/Sites/default/dw79a85508/Kiehls/NAV_body_2017.jpg 1
Image with missing alt attribute found on kiehls.at https://www.kiehls.at/on/demandware.static/-/Sites/default/dw4896cb69/Kiehls/sub_nav_banners/NAV_Fac... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 20 images on kiehls.at. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.319
  • Likes 294
  • Shares 983
  • Comments 42
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Last Modified 12/13/2010 9 years, 10 months, 14 days ago
Nameservers Arrow up
Host IP Address Country
ns2.observatoiredesmarques.fr 80.74.69.8 Flag for FranceFrance
observatoire.observatoiredesmarques.fr 62.93.195.146 Flag for FranceFrance

SERVER

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.16.198.171
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

FAMILY & PARENTING > ELDERCARE COMPETITORS IN UNITED STATES

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