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Whois & Analysis for kiehls.com

Dec 24, 2019 8:03 pm UTC

DOMAIN OWNER WHOIS

ⓘ The owner's whois contact information is public.
• Contact Name
L'Oreal USA Inc.
• Organization
L'Oreal USA Inc.
• Address
575 5TH AVE
• City
NEW YORK
• Zip Code
10017-2422
• State
NY
• Country Code
US
• Phone Number
Show phone
• Email
Show email
• Domain Registrar
Network Solutions, LLC
See Domain Dates and Nameservers
See Server Details
Desktop screen Desktop screenshot for kiehls.com

SEO SCORE

kiehls.com
Make your link ↑ do-follow
69

✅ 8 criteria passed
❌ 3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your website secure with an SSL certificate.
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Make all versions of your website point to the same URL.
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OVERVIEW

• Domain Owner
L'Oreal USA Inc. See more
• Category
Style & Fashion  >  Beauty  >  Health & Fitness  >  Men's Health
• Online since
April 28, 1998 Explore Wayback Machine
• Age
26 years, 6 months, 12 days
• Alexa Rank
#34.174, kiehls.com is in the world's top 50.000 websites!

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TECHNICAL SEO & SECURITY

❌ SSL Certificate
This website is not SSL secured (HTTPS). Consider adding a free SSL Certificate.
✅ Title Tag
Kiehl’s – Naturally Inspired Skin Care, Body and Haircare
Length: 61 (recommended: 10 to 70)
✅ Meta Description
Explore unique natural ingredient solutions and personalize your targeted skincare routine. Experience healthy nourished skin with Kiehl's.
Length: 139 (recommended: 50 to 160)
ⓘ Google preview
Desktop Version

Kiehl’s – Naturally Inspired Skin Care, Body and Haircare

http://kiehls.com

Explore unique natural ingredient solutions and personalize your targeted skincare routine. Experience healthy nourished skin with Kiehl's.

Mobile Version

http://kiehls.com

Kiehl’s – Naturally Inspired Skin Care, Body and Haircare

Explore unique natural ingredient solutions and personalize your targeted skincare routine. Experience healthy nourished skin with...

✅ Encoding
Great, language/character encoding is specified: utf-8
ⓘ Hreflang Tags
Alternate URL Hreflang
https://www.kiehls.com/home en-us
❌ URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Resolved URL
http://kiehls.com https://www.kiehls.com/
https://kiehls.com HTTP header error
http://www.kiehls.com https://www.kiehls.com/
https://www.kiehls.com https://www.kiehls.com/
✅ Robots.txt
https://www.kiehls.com/robots.txt
✅ URL Parameters
Great, the domain URLs look clean.
Attribute Value
ⓘ robots index, follow
ⓘ viewport user-scalable=0, width=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0

SEMANTIC ANALYSIS

ⓘ The owner has associated the following topics to the website.

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by kiehls.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Kiehl's Confidence: 87% Arrow up

Kiehl's is an American cosmetics brand retailer that specializes in premium skin, hair, and body care products.

It started as a single pharmacy in Manhattan at Third Avenue and East 13th Street in 1851.

Kiehl's was purchased by the L'Oréal Group in 2000 and currently has more than 250 retail stores worldwide, and over 1,000 points of sale supplemented by sales in high-end department stores, select airport locations, as well as independent stockists.

In contrast to its market competitors, Kiehl's is distinguished for its unorthodox marketing approach, exceptionally large male clientele base, and its products' simple and straightforward packaging.
Cosmetics Confidence: 76% Arrow up

Cosmetics, also known as make-up, are substances or products used to enhance or alter the appearance or fragrance of the body.

Many cosmetics are designed for use of applying to the face and hair.

They are generally mixtures of chemical compounds; some being derived from natural sources (such as coconut oil), and some being synthetics.

Common cosmetics include lipstick, mascara, eye shadow, foundation, rouge, skin cleansers and skin lotions, shampoo, hairstyling products (gel, hair spray, etc), perfume and cologne.
Human body Confidence: 67% Arrow

WEBSITE SPEED

✅ kiehls.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2s

This domain loads at the median speed of 2 seconds.

Speed Percentile

42%

kiehls.com is faster than approximately 42 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #34.174 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • kiehls.com daily visitors distribution - Total: 5 countries
  • Flag for IndiaIndia (3.1%)
  • Flag for United States of AmericaUnited States of America (79.6%)
  • Flaf icon for other countryOthers (17.3%)

Traffic country ranks

Country Rank
Flag for Viet NamViet Nam #17.904
Flag for IndiaIndia #65.572
Flag for MalaysiaMalaysia #12.850
Flag for TaiwanTaiwan #12.312
Flag for United States of AmericaUnited States of America #4.981
SEE MORE

LAYOUT

ⓘ Doctype HTML5 Arrow ⓘ Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How kiehls.com looks like on a mobile device such as an iPhone.

Tablet
How kiehls.com looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website. Arrow
  • 44% #ffffff
  • 20% #f0f0f0
  • 7% #b00020
  • 2% #f05060
  • 2% #e04050
  • 2% #ff7080
  • 2% #f06070
  • 2% #202030
  • 2% #ffb0c0
  • 2% #fff0f0
  • 2% #f08090
  • 1% #ff8090

Text/code ratio

ⓘ kiehls.com's text/code ratio is 2.51%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.51%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 4
  • <H3> 20
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Catalog navigation
Kiehl’s guide to holiday shopping
Last-minute holiday gifts
The best holiday deals at kiehl’s
<H3>
3rd level heading
By category (4)
By concern (2)
By skın type (2)
By collectıon
By haır type
SEE MORE
❌ Alt attributes Arrow up

We found 25 images on this website.
7 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on kiehls.com https://www.kiehls.com/dw/image/v2/AANG_PRD/on/demandware.static/-/Sites-kiehls_us-Library/default/d... 1
Image with missing alt attribute found on kiehls.com https://www.kiehls.com/on/demandware.static/-/Sites-kiehls_us-Library/default/dw072b56bb/content-ima... 1
Image with missing alt attribute found on kiehls.com https://nova.collect.igodigital.com/c2/7298601/track_page_view?payload=%7B%22title%22%3A%22Kiehl%E2%... 1
Image with missing alt attribute found on kiehls.com https://ct.pinterest.com/v3/?tid=2620741285976&pd[em]=undefined&noscript=1 1
Image with missing alt attribute found on kiehls.com //bat.bing.com/action/0?ti=5267882&Ver=2 1
SEE MORE

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 7 images on kiehls.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

✅ This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 20.931
  • Likes 9.124
  • Shares 10.403
  • Comments 1.404

DOMAIN REGISTRAR

ⓘ Domain Registrar NETWORK SOLUTIONS, LLC
ⓘ Registration Date 04/28/1998 26 years, 6 months, 12 days ago
ⓘ Last Modified 03/06/2019 5 years, 8 months, 4 days ago
ⓘ Expiration Date 04/27/2021 Expired
Nameservers Arrow up
Host IP Address Country
ns-170.awsdns-21.com 205.251.192.170 Flag for United StatesUnited States
ns-958.awsdns-55.net 205.251.195.190 Flag for United StatesUnited States
ns-1694.awsdns-19.co.uk 205.251.198.158 Flag for United StatesUnited States
SEE MORE

SERVER DETAILS

Server map
  • ⓘ Service Provider (ISP)
  • Amazon.com, Inc.
  • ⓘ IP Address
  • 52.216.244.83
  • ⓘ Country
  • Flag for United StatesUnited States
  • ⓘ Region
  • Virginia , Ashburn
  • ⓘ Latitude and Longitude
  • 39.0438 : -77.4874
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