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SEO Report for kiehls.dk

January 17, 2020 5:22 AM
Desktop screen Desktop screenshot for kiehls.dk

SEO SCORE

Favicon for kiehls.dkkiehls.dk
62

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Category
Health & Fitness  >  Men's Health
• Online since
September 20, 2006 (explore Wayback Machine)
• Age
14 years, 2 months, 14 days
• Alexa Rank

FREE FORM BUILDER

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by Corporation Service Company is valid from April 11, 2019 to April 11, 2021.
Title Tag
Kiehl's Since 1851 - Natural Skin Care, Beauty and Cosmetics for Face, Body and Hair
Length: 84 (recommended: 10 to 70)
Meta Description
Kiehl's Since 1851. Dermatologist recommended skin care solutions, hair care, body care, beauty & cosmetics. Get facial moisturizer, lotion, cleanser, toners, treatments made with natural ingredients.
Length: 204 (recommended: 50 to 160)
Google preview
Desktop Version

Kiehl's Since 1851 - Natural Skin Care, Beauty and Cosmetics for Face,...

https://kiehls.dk

Kiehl's Since 1851. Dermatologist recommended skin care solutions, hair care, body care, beauty & cosmetics. Get facial moisturizer, lotion, cleanser, toners, tr...

Mobile Version

Favicon for kiehls.dk https://kiehls.dk

Kiehl's Since 1851 - Natural Skin Care, Beauty and Cosmetics for Face,...

Kiehl's Since 1851. Dermatologist recommended skin care solutions, hair care, body care, beauty & cosmetics. Get facial moistu...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
robots index, follow
viewport user-scalable=0, width=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by kiehls.dk.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Moisturizer Confidence: 92% Arrow up

Moisturizers or emollients are complex mixtures of chemical agents specially designed to make the external layers of the skin (epidermis) softer and more pliable.

They increase the skin's hydration (water content) by reducing evaporation.

Naturally occurring skin lipids and sterols, as well as artificial or natural oils, humectants, emollients, lubricants, etc., may be part of the composition of commercial skin moisturizers.

They usually are available as commercial products for cosmetic and therapeutic uses, but can also be made at home using common pharmacy ingredients.

Kiehl's Confidence: 92% Arrow up

Kiehl's is an American cosmetics brand retailer that specializes in premium skin, hair, and body care products.

It started as a single pharmacy in Manhattan at Third Avenue and East 13th Street in 1851.

Kiehl's was purchased by the L'Oréal Group in 2000 and currently has more than 250 retail stores worldwide, and over 1,000 points of sale supplemented by sales in high-end department stores, select airport locations, as well as independent stockists.

In contrast to its market competitors, Kiehl's is distinguished for its unorthodox marketing approach, exceptionally large male clientele base, and its products' simple and straightforward packaging.

Dermatology Confidence: 84% Arrow up

Dermatology is the branch of medicine dealing with the skin, nails, hair and its diseases.

It is a specialty with both medical and surgical aspects.

A dermatologist treats diseases, in the widest sense, and some cosmetic problems of the skin, scalp, hair, and nails.

Natural skin care Confidence: 81% Arrow up

Natural skin care uses topical creams and lotions made of ingredients available in nature.

Much of the recent literature reviews plant-derived ingredients, which may include herbs, roots, flowers and essential oils, but natural substances in skin care products include animal-derived products such as beeswax, and minerals.

These substances may be combined with various carrier agents, preservatives, surfactants, humectants and emulsifiers.

Cleanser Confidence: 80% Arrow up

A cleanser is a facial care product that is used to remove make-up, dead skin cells, oil, dirt, and other types of pollutants from the skin of the face.

This helps to unclog pores and prevent skin conditions such as acne.

A cleanser can be used as part of a skin care regimen together with a toner and moisturizer.

WEBSITE SPEED

kiehls.dk website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

TRAFFIC

This website is ranked #7.820.095 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for kiehls.dk

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How kiehls.dk looks like on a mobile device such as an iPhone.

Tablet
How kiehls.dk looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 45% #f0f0f0
  • 38% #ffffff
  • 5% #202030
  • 1% #fff0f0
  • 1% #fffff0
  • 1% #e0d080
  • 1% #f0f0ff
  • 1% #f0e0a0
  • 1% #e0a0a0
  • 0% #fff0ff
  • 0% #e07030
  • 0% #f0ffff

Text/code ratio

kiehls.dk's text/code ratio is 3.34%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.34%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 0
  • <H3> 7
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H3>
3rd level heading
Hudpleje
Herreprodukter
Kropsprodukter
Hår
Kiehl's verden
Alt attributes Arrow up

We found 39 images on this website.
20 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on kiehls.dk /on/demandware.static/Sites-kiehls-emea-west-Site/-/default/dwd2b2b049/images/logo.png 1
Image with missing alt attribute found on kiehls.dk https://www.kiehls.dk/on/demandware.static/-/Sites-kiehls-emea-west-Library/default/dw6be95890/Kiehl... 1
Image with missing alt attribute found on kiehls.dk https://www.kiehls.dk/on/demandware.static/-/Sites-kiehls-emea-west-Library/default/dw5e2d7dae/Kiehl... 1
Image with missing alt attribute found on kiehls.dk https://www.kiehls.dk/on/demandware.static/-/Sites/en/dwf373d150/Kiehls/NAV_body_2017.jpg 1
Image with missing alt attribute found on kiehls.dk https://www.kiehls.dk/on/demandware.static/-/Sites/default/dw4896cb69/Kiehls/sub_nav_banners/NAV_Fac... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 20 images on kiehls.dk. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

It seems you have a very poor social media presence.

Follow these tips to build a better relationship with your audience : set smart goals, identify your audience, be human, seek relationships, create an editorial calendar, automate, focus on helping, optimize for engagement, get visual, stay active and create great content.

  • Facebook iconFacebook
  • Total Engagement 0
  • Likes 0
  • Shares 0
  • Comments 0
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Registration Date 09/20/2006 14 years, 2 months, 14 days ago
Expiration Date 09/30/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns2.observatoiredesmarques.fr 80.74.69.8 Flag for FranceFrance
observatoire.observatoiredesmarques.fr 62.93.195.146 Flag for FranceFrance

SERVER

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.17.136.126
  • Country
  • Flag for United StatesUnited States
  • Region
  • Illinois , Chicago
  • Latitude and Longitude
  • 41.8781 : -87.6298

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