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SEO Report for kiehls.fr

January 17, 2020 4:09 AM
Desktop screen Desktop screenshot for kiehls.fr

SEO SCORE

Favicon for kiehls.frkiehls.fr
62

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your title tag clear, concise and include your most important keywords.
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Make your meta description eloquent and appealing, neither too short nor too long.
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OVERVIEW

• Category
Health & Fitness  >  Men's Health  >  Style & Fashion  >  Beauty
• Online since
• Alexa Rank
• Owner
L'Oreal (See more)

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by Corporation Service Company is valid from April 11, 2019 to April 11, 2021.
Title Tag
Kiehl's Since 1851 | Soins visage, corps et cheveux concentrés en ingrédients naturels
Length: 88 (recommended: 10 to 70)
Meta Description
Kiehl's Since 1851. Bienvenue sur la boutique en ligne officielle Kiehl's : soins pour le visage, le corps et les cheveux issus de technologies avancées et concentrés en ingrédients... Produits hydratants, lotions, nettoyants, toniques et traitements enrichis en ingrédients naturels.
Length: 288 (recommended: 50 to 160)
Google preview
Desktop Version

Kiehl's Since 1851 | Soins visage, corps et cheveux concentrés en ingr...

https://kiehls.fr

Kiehl's Since 1851. Bienvenue sur la boutique en ligne officielle Kiehl's : soins pour le visage, le corps et les cheveux issus de technologies avancées et concentré...

Mobile Version

Favicon for kiehls.fr https://kiehls.fr

Kiehl's Since 1851 | Soins visage, corps et cheveux concentrés en ingr...

Kiehl's Since 1851. Bienvenue sur la boutique en ligne officielle Kiehl's : soins pour le visage, le corps et les cheveux issus de...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
robots index, follow
viewport user-scalable=0, width=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by kiehls.fr.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Kiehl's Confidence: 85% Arrow up

Kiehl's est une marque de produits cosmétiques américaine fondée en 1851 par John Kiehl et propriété du groupe L'Oréal depuis 2000.

Corps humain Confidence: 63% Arrow up

Le corps humain est la structure culturelle et physique du corps d'un être humain.

Terminologie.

'La biologie est la science de la vie:

WEBSITE SPEED

kiehls.fr website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

3.4s

This domain loads at the median speed of 3.4 seconds.

Speed Percentile

20%

kiehls.fr is faster than approximately 20 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #1.413.367 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for kiehls.fr

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How kiehls.fr looks like on a mobile device such as an iPhone.

Tablet
How kiehls.fr looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 42% #f0f0f0
  • 41% #ffffff
  • 7% #000000
  • 1% #fff0f0
  • 1% #f0f0ff
  • 1% #fffff0
  • 1% #e0d080
  • 0% #f0e0a0
  • 0% #d0b0a0
  • 0% #fff0ff
  • 0% #d0a090
  • 0% #d0c070

Text/code ratio

kiehls.fr's text/code ratio is 3.21%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.21%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 1
  • <H3> 8
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Nos kıts dÉcouvertes
<H3>
3rd level heading
Visage
Corps
Hommes
Cheveux
Plus
Alt attributes Arrow up

We found 41 images on this website.
36 ALT attributes are missing on your image tags. The issue affects 22 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on kiehls.fr /on/demandware.static/Sites-kiehls-emea-west-Site/-/default/dwd2b2b049/images/logo.png 1
Image with missing alt attribute found on kiehls.fr https://www.kiehls.fr/on/demandware.static/-/Sites-kiehls-emea-west-Library/fr_FR/dwd82739fa/content... 1
Image with missing alt attribute found on kiehls.fr https://www.kiehls.fr/on/demandware.static/-/Sites-kiehls-emea-west-Library/default/dw05edb1b3/Kiehl... 2
Image with missing alt attribute found on kiehls.fr https://www.kiehls.fr/on/demandware.static/-/Sites-kiehls-emea-west-Library/default/dwfbe2a3ed/Kiehl... 1
Image with missing alt attribute found on kiehls.fr https://www.kiehls.fr/on/demandware.static/-/Sites-kiehls-emea-west-Library/fr_FR/dw80600b78/content... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 36 images on kiehls.fr. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

It seems you have a very poor social media presence.

Follow these tips to build a better relationship with your audience : set smart goals, identify your audience, be human, seek relationships, create an editorial calendar, automate, focus on helping, optimize for engagement, get visual, stay active and create great content.

  • Facebook iconFacebook
  • Total Engagement 0
  • Likes 0
  • Shares 0
  • Comments 0
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Nameservers Arrow up
Host IP Address Country
obs.ns1.fr 81.92.84.146 Flag for FranceFrance
ns2.observatoiredesmarques.fr 80.74.69.8 Flag for FranceFrance
ns3.nameshield.net 45.63.17.113 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.16.73.44
  • Country
  • Flag for United StatesUnited States
  • Region
  • Illinois , Chicago
  • Latitude and Longitude
  • 41.8781 : -87.6298

OWNER

The owner's whois contact information is public.
Organization
L'Oreal
Address
L OREAL 14, rue royale 75008 Paris
Country Code
FR
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