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SEO Report for kiehls.it

December 3, 2019 12:01 PM
Desktop screen Desktop screenshot for kiehls.it

SEO SCORE

Favicon for kiehls.itkiehls.it
69

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your title tag clear, concise and include your most important keywords.
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Make your meta description eloquent and appealing, neither too short nor too long.
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OVERVIEW

• Category
Style & Fashion  >  Beauty
• Online since
November 9, 2007 (explore Wayback Machine)
• Age
12 years, 4 months, 26 days
• Alexa Rank
• Owner
L'OREAL S.A. (See more)

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by Corporation Service Company is valid from April 11, 2019 to April 11, 2021.
Title Tag
Kiehl's Since 1851 | Trattamenti per viso, corpo e capelli ad alta concentrazione di attivi e arricchiti con ingredienti naturali e di origine naturale
Length: 151 (recommended: 10 to 70)
Meta Description
Kiehl’s Since 1851. Ti diamo il benvenuto nella boutique online ufficiale di Kiehl’s: trattamenti ad alta concentrazione di attivi per il viso, il corpo e i capelli, frutto di tecnologie all’avanguardia... Prodotti idratanti, lozioni, detergenti, tonici e trattamenti arricchiti di ingredienti naturali e di origine naturale.
Length: 331 (recommended: 50 to 160)
Google preview
Desktop Version

Kiehl's Since 1851 | Trattamenti per viso, corpo e capelli ad alta con...

https://kiehls.it

Kiehl’s Since 1851. Ti diamo il benvenuto nella boutique online ufficiale di Kiehl’s: trattamenti ad alta concentrazione di attivi per il viso, il corpo e i capelli,...

Mobile Version

Favicon for kiehls.it https://kiehls.it

Kiehl's Since 1851 | Trattamenti per viso, corpo e capelli ad alta con...

Kiehl’s Since 1851. Ti diamo il benvenuto nella boutique online ufficiale di Kiehl’s: trattamenti ad alta concentrazione di attivi...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
robots index, follow
viewport user-scalable=0, width=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by kiehls.it.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Detergente Confidence: 72% Arrow up

Un detergente è composto da una miscela di sostanze chimiche in polvere o liquide che servono per rimuovere lo sporco da una superficie.

WEBSITE SPEED

kiehls.it website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1s

This domain loads at the median speed of 1 seconds.

Speed Percentile

78%

kiehls.it is faster than approximately 78 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #1.149.611 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for kiehls.it

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How kiehls.it looks like on a mobile device such as an iPhone.

Tablet
How kiehls.it looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 47% #ffffff
  • 16% #f0f0f0
  • 8% #70c0f0
  • 6% #50b0e0
  • 3% #202030
  • 3% #50a0d0
  • 2% #90d0f0
  • 2% #40a0e0
  • 1% #f0ffff
  • 1% #a0d0f0
  • 1% #5090b0
  • 1% #704090

Text/code ratio

kiehls.it's text/code ratio is 5.06%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.06%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 1
  • <H3> 8
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Vantaggı esclusıvı
<H3>
3rd level heading
Viso
Corpo
Uomo
Capelli
Di più
Alt attributes Arrow up

We found 31 images on this website.
19 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on kiehls.it /on/demandware.static/Sites-kiehls-emea-west-Site/-/default/dw82ee224b/images/logo.png 1
Image with missing alt attribute found on kiehls.it https://www.kiehls.it/on/demandware.static/-/Sites-kiehls-emea-west-Library/it_IT/dw858be457/Kiehls/... 1
Image with missing alt attribute found on kiehls.it https://www.kiehls.it/on/demandware.static/-/Sites-kiehls-emea-west-Library/it_IT/dw592815bb/Kiehls/... 1
Image with missing alt attribute found on kiehls.it https://www.kiehls.it/on/demandware.static/-/Sites/it_IT/dw5c170f3a/bannerCDC_175x170.jpg 1
Image with missing alt attribute found on kiehls.it https://www.kiehls.it/on/demandware.static/-/Sites/default/dw4896cb69/Kiehls/sub_nav_banners/NAV_Fac... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 19 images on kiehls.it. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 8.540
  • Likes 4.216
  • Shares 4.151
  • Comments 173
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar NAMESHIELD-REG
Registration Date 11/09/2007 12 years, 4 months, 26 days ago
Last Modified 11/25/2019 4 months, 11 days ago
Expiration Date 11/09/2020 7 months, 8 days from now
Nameservers Arrow up
Host IP Address Country
ns2.observatoiredesmarques.fr 80.74.69.8 Flag for FranceFrance
ns3.nameshield.net 45.63.17.113 Flag for United StatesUnited States
obs.ns1.fr 81.92.84.146 Flag for FranceFrance

SERVER

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.18.201.107
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

OWNER

The owner's whois contact information is public.
Organization
L'OREAL S.A.
Address
14 rue royale
City
PARIS
Zip
75008
State
N/C
Country Code
FR
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