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Whois & Analysis for lakana.com

Nov 24, 2019 6:49 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
Nexstar Media Group
• Address
545 E John Carpenter Freeway
• City
Irving
• Zip Code
75062
• State
TX
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for lakana.com
83

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Consider adding a robots.txt file in your web server's root directory.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Nexstar Media Group See more
• Category
Business  >  Advertising  >  Marketing
• Online since
December 8, 2003 Explore Wayback Machine
• Age
20 years, 11 months, 15 days
• Alexa Rank
#854.497, lakana.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

Redirection
lakana.com redirects to https://nexstardigital.com
SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on February 5, 2020.
Title Tag
Nexstar Digital
Length: 15 (recommended: 10 to 70)
Meta Description
National scale with a local approach, Nexstar Digital businesses provide digital media solutions to local and national brands, advertisers, and publishers.
Length: 155 (recommended: 50 to 160)
Google preview
Desktop Version

Nexstar Digital

https://lakana.com

National scale with a local approach, Nexstar Digital businesses provide digital media solutions to local and national brands, advertisers, and publishers.

Mobile Version

https://lakana.com

Nexstar Digital

National scale with a local approach, Nexstar Digital businesses provide digital media solutions to local and national brands, adv...

Encoding
Great, language/character encoding is specified: utf-8
Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, shrink-to-fit=no
viewport width=device-width, initial-scale=1, user-scalable=no

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by lakana.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Advertising Confidence: 73% Arrow up

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea.

Sponsors of advertising are often businesses who wish to promote their products or services.

Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message.

It is differentiated from personal selling in that the message is nonpersonal, i.e., not directed to a particular individual.

Digital media Confidence: 72% Arrow up

Digital media is any media that is encoded in a machine-readable format.

Digital media can be created, viewed, distributed, modified and preserved on digital electronics devices.

Computer programs and software; digital imagery, digital video; video games; web pages and websites, including social media; data and databases; digital audio, such as mp3s; and e-books are examples of digital media.

Digital media are frequently contrasted with print media, such as printed books, newspapers and magazines, and other traditional or analog media, such as pictures, film or audio tape.

Brand Confidence: 68% Arrow
Publishing Confidence: 68% Arrow
Business Confidence: 67% Arrow

WEBSITE SPEED

lakana.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.6s

This domain loads at the median speed of 1.6 seconds.

Speed Percentile

58%

lakana.com is faster than approximately 58 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #854.497 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How lakana.com looks like on a mobile device such as an iPhone.

Tablet
How lakana.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 52% #101010
  • 30% #202020
  • 8% #000000
  • 6% #303030
  • 4% #404040
  • 0% #d0d0d0
  • 0% #404030
  • 0% #304040
  • 0% #101000
  • 0% #102020
  • 0% #a0a0b0
  • 0% #303020

Text/code ratio

lakana.com's text/code ratio is 3.06%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.06%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 0
  • <H3> 6
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Publisher solutions group
<H3>
3rd level heading
Cms
Audience development tools
Leadership
Groups
Nexstar digital
Alt attributes Arrow up

We found 4 images on this website.
1 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on lakana.com /static/background_mobile_home.0a679b02.jpg 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 1 images on lakana.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 146
  • Likes 0
  • Shares 145
  • Comments 1

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 12/08/2003 20 years, 11 months, 15 days ago
Last Modified 06/18/2018 6 years, 5 months, 2 days ago
Expiration Date 12/08/2019 Expired
Nameservers Arrow up
Host IP Address Country
ns-802.awsdns-36.net 205.251.195.34 Flag for United StatesUnited States
ns-492.awsdns-61.com 205.251.193.236 Flag for United StatesUnited States
ns-1293.awsdns-33.org 205.251.197.13 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 52.45.217.208
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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