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Whois & Analysis for lauramercier.com

Dec 4, 2019 1:39 am UTC

DOMAIN OWNER WHOIS

ⓘ The owner's whois contact information is public.
• Organization
Shiseido Group USA
• City
New York
• Zip Code
10022
• State
NY
• Country Code
US
• Phone Number
Show phone
• Email
Show email
• Domain Registrar
CSC CORPORATE DOMAINS, INC.
See Domain Dates and Nameservers
See Server Details
Desktop screen Desktop screenshot for lauramercier.com

SEO SCORE

lauramercier.com
Make your link ↑ do-follow
79

✅ 9 criteria passed
❌ 2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Shiseido Group USA See more
• Category
Style & Fashion  >  Shopping  >  Beauty  >  Accessories
• Online since
March 19, 1999 Explore Wayback Machine
• Age
25 years, 1 month, 8 days
• Alexa Rank
#137.014, lauramercier.com is in the world's top 1 million websites

FREE FORM BUILDER

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TECHNICAL SEO & SECURITY

❌ SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on September 29, 2020.
✅ Title Tag
Laura Mercier Cosmetics
Length: 23 (recommended: 10 to 70)
❌ Meta Description
Discover the latest in artistry makeup and skincare at Laura Mercier. Explore new and iconic products across foundations, lipstick, eyeliner and more. Learn about the Flawless Face. Laura Mercier
Length: 197 (recommended: 50 to 160)
ⓘ Google preview
Desktop Version

Laura Mercier Cosmetics

https://lauramercier.com

Discover the latest in artistry makeup and skincare at Laura Mercier. Explore new and iconic products across foundations, lipstick, eyeliner and more. Learn about...

Mobile Version

https://lauramercier.com

Laura Mercier Cosmetics

Discover the latest in artistry makeup and skincare at Laura Mercier. Explore new and iconic products across foundations, lipsti...

✅ Encoding
Great, language/character encoding is specified: utf-8
ⓘ Hreflang Tags
Alternate URL Hreflang
https://www.lauramercier.com/ en-us
✅ URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Resolved URL
http://lauramercier.com https://www.lauramercier.com/
https://lauramercier.com https://www.lauramercier.com/
http://www.lauramercier.com https://www.lauramercier.com/
https://www.lauramercier.com https://www.lauramercier.com/
✅ Robots.txt
https://www.lauramercier.com/robots.txt
✅ URL Parameters
Great, the domain URLs look clean.
Attribute Value
ⓘ viewport width=device-width, initial-scale=1.0, user-scalable=1

SEMANTIC ANALYSIS

ⓘ The owner has associated the following topics to the website.

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by lauramercier.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Laura Mercier Cosmetics Confidence: 94% Arrow up

Laura Mercier Cosmetics is a cosmetics line that was founded by Janet Gurwitch.

Gurwitch licensed Laura Mercier's name.

The brand's cosmetics are produced and marketed by Gurwitch Products.
Lipstick Confidence: 80% Arrow up

Lipstick is a cosmetic product containing pigments, oils, waxes, and emollients that apply color, texture, and protection to the lips.
Eye liner Confidence: 79% Arrow up

Eye liner or eyeliner is a cosmetic used to define the eyes.

It is applied around the contours of the eye(s) to create a variety of aesthetic effects.
Cosmetics Confidence: 76% Arrow up

Cosmetics, also known as make-up, are substances or products used to enhance or alter the appearance or fragrance of the body.

Many cosmetics are designed for use of applying to the face and hair.

They are generally mixtures of chemical compounds; some being derived from natural sources (such as coconut oil), and some being synthetics.

Common cosmetics include lipstick, mascara, eye shadow, foundation, rouge, skin cleansers and skin lotions, shampoo, hairstyling products (gel, hair spray, etc), perfume and cologne.
Foundation (cosmetics) Confidence: 76% Arrow up

Foundation is a skin coloured makeup applied to the face to create an even, uniform colour to the complexion, to cover flaws and, sometimes, to change the natural skintone.

Some foundations also function as a moisturizer, sunscreen, astringent or base layer for more complex cosmetics.

Foundation applied to the body is generally referred to as "body painting.".

WEBSITE SPEED

✅ lauramercier.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.5s

This domain loads at the median speed of 1.5 seconds.

Speed Percentile

60%

lauramercier.com is faster than approximately 60 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #137.014 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • lauramercier.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (75.8%)
  • Flaf icon for other countryOthers (24.2%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #34.577

LAYOUT

ⓘ Doctype HTML5 Arrow ⓘ Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How lauramercier.com looks like on a mobile device such as an iPhone.

Tablet
How lauramercier.com looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website. Arrow
  • 22% #ffffff
  • 17% #f0f0f0
  • 14% #806060
  • 9% #a08060
  • 6% #605050
  • 6% #907060
  • 5% #b09070
  • 5% #e06060
  • 3% #c05050
  • 3% #000000
  • 2% #f0d0b0
  • 2% #c0a070

Text/code ratio

ⓘ lauramercier.com's text/code ratio is 2.23%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.23%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 0
  • <H3> 2
  • <H4> 11
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Laura mercier
<H3>
3rd level heading
Shop bestsellers
You may also like
<H4>
4th level heading
Holiday glam (3)
Body & bath gift sets (2)
Limited edition gift sets (2)
Limited edition sets
Eye & face palettes
SEE MORE
❌ Alt attributes Arrow up

We found 43 images on this website.
10 ALT attributes are missing on your image tags. The issue affects 6 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on lauramercier.com https://lauramercier.scene7.com/is/image/lauramercier/DEC%2D3%2DHP%2DHERO%2DMOB%2DEYES?$homepage%20H... 3
Image with missing alt attribute found on lauramercier.com https://lauramercier.scene7.com/is/image/lauramercier/DEC%2D3%2DHP%2DHERO%2DMOB%2DBATH?$homepage%20H... 2
Image with missing alt attribute found on lauramercier.com https://lauramercier.scene7.com/is/image/lauramercier/DEC%2D3%2DHP%2DHERO%2DMOB%2DLIP?$homepage%20He... 2
Image with missing alt attribute found on lauramercier.com https://www.lauramercier.com/on/demandware.static/-/Sites-lauramercier_us-Library/default/dwfd298dfd... 1
Image with missing alt attribute found on lauramercier.com https://www.facebook.com/tr?id=264555157414226&ev=PageView&noscript=1 1
SEE MORE

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 10 images on lauramercier.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

✅ This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 7.041
  • Likes 2.862
  • Shares 3.851
  • Comments 328

DOMAIN REGISTRAR

ⓘ Domain Registrar CSC CORPORATE DOMAINS, INC.
ⓘ Registration Date 03/19/1999 25 years, 1 month, 8 days ago
ⓘ Last Modified 03/15/2019 5 years, 1 month, 12 days ago
ⓘ Expiration Date 03/19/2020 Expired
Nameservers Arrow up
Host IP Address Country
dns2.cscdns.net 156.154.131.100 Flag for United StatesUnited States
dns1.cscdns.net 156.154.130.100 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • ⓘ Service Provider (ISP)
  • Cloudflare, Inc.
  • ⓘ IP Address
  • 104.16.153.237
  • ⓘ Country
  • Flag for United StatesUnited States
  • ⓘ Region
  • Virginia , Ashburn
  • ⓘ Latitude and Longitude
  • 39.0438 : -77.4874
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