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Whois & Analysis for leatherman.com

Dec 9, 2019 4:55 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
Data protected, not disclosed
• Organization
Leatherman Tool Group, Inc.
• City
Portland
• Zip Code
97220-9001
• State
OR
• Country Code
US
• Domain Registrar
Desktop screen Desktop screenshot for leatherman.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Follow Google PageSpeed Insights to make your page faster.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Hobbies & Interests  >  Weapons  >  Style & Fashion  >  Accessories
• Online since
October 19, 1995 Explore Wayback Machine
• Age
29 years, 18 days
• Alexa Rank
#70.161, leatherman.com is in the world's top 100.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on December 11, 2019.
Title Tag
Leatherman | Multi-Tools, Knives, & Pocket Tools
Length: 52 (recommended: 10 to 70)
Meta Description
Leatherman Tool Group, Quality Ultra-Portable Multi Tools and Knives for everyday life. Free Shipping on all orders over $75. Official Online Store. Leatherman
Length: 159 (recommended: 50 to 160)
Google preview
Desktop Version

Leatherman | Multi-Tools, Knives, & Pocket Tools

https://leatherman.com

Leatherman Tool Group, Quality Ultra-Portable Multi Tools and Knives for everyday life. Free Shipping on all orders over $75. Official Online Store. Leatherman

Mobile Version

https://leatherman.com

Leatherman | Multi-Tools, Knives, & Pocket Tools

Leatherman Tool Group, Quality Ultra-Portable Multi Tools and Knives for everyday life. Free Shipping on all orders over $75. Off...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by leatherman.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Leatherman Confidence: 76% Arrow up

Leatherman is a brand of multitools and knives made by Leatherman Tool Group of Portland, Oregon, US.

The company was founded in July 1983 by Timothy S.

Leatherman and Steve Berliner in order to market his idea of a capable, easily portable hand tool with multiple functions.

That same year Leatherman sold the first multitool, which was called the PST (Pocket Survival Tool).

Subnotebook Confidence: 66% Arrow up

A subnotebook (also called an ultraportable, superportable or mini notebook) is a class of laptop computers that are smaller and lighter than a typical notebook.

Knife Confidence: 61% Arrow

WEBSITE SPEED

leatherman.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.4s

This domain loads at the median speed of 1.4 seconds.

Speed Percentile

63%

leatherman.com is faster than approximately 63 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #70.161 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • leatherman.com daily visitors distribution - Total: 3 countries
  • Flag for United States of AmericaUnited States of America (73.1%)
  • Flag for CanadaCanada (7.8%)
  • Flaf icon for other countryOthers (19.1%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #13.135
Flag for CanadaCanada #16.223
Flag for IndiaIndia #160.984

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How leatherman.com looks like on a mobile device such as an iPhone.

Tablet
How leatherman.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 56% #202020
  • 21% #000000
  • 11% #ffffff
  • 2% #100000
  • 2% #f0f0f0
  • 2% #101000
  • 1% #d0c0a0
  • 1% #d0c090
  • 1% #000010
  • 1% #a09050
  • 1% #606030
  • 0% #908050

Text/code ratio

leatherman.com's text/code ratio is 5.89%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.89%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 2
  • <H2> 6
  • <H3> 15
  • <H4> 19
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Make ıt your own
Stockıng stuffers
<H2>
2nd level heading
Wınter sale (2)
Tools sets for everyday (2)
Make ıt personal
Gıve the gıft of capabılıty
<H3>
3rd level heading
My account
For over 35 years, leatherman has equipped people to tackle theexpectedandunexpected intheireverydaylives.
Multı-tools
Knıves
Accessorıes
<H4>
4th level heading
Multi-tools
Wearables
Knives
Pocket tools
Accessories
Alt attributes Arrow up

We found 114 images on this website.
65 ALT attributes are missing on your image tags. The issue affects 52 actual different images that could be loaded more than once in your page.

For a better readability, only the first 50 images missing a description are shown below.

Image Image URL Occurrences
Image with missing alt attribute found on leatherman.com https://d.adroll.com/cm/r/out?adroll_fpc=5a27286f55e40105399047b4df845e56-1575910447487&xid_ch=f&adv... 1
Image with missing alt attribute found on leatherman.com https://d.adroll.com/cm/b/out?adroll_fpc=5a27286f55e40105399047b4df845e56-1575910447487&xid_ch=f&adv... 1
Image with missing alt attribute found on leatherman.com https://d.adroll.com/cm/x/out?adroll_fpc=5a27286f55e40105399047b4df845e56-1575910447487&xid_ch=f&adv... 1
Image with missing alt attribute found on leatherman.com https://d.adroll.com/cm/l/out?adroll_fpc=5a27286f55e40105399047b4df845e56-1575910447487&xid_ch=f&adv... 1
Image with missing alt attribute found on leatherman.com https://d.adroll.com/cm/o/out?adroll_fpc=5a27286f55e40105399047b4df845e56-1575910447487&xid_ch=f&adv... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 65 images on leatherman.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 6.667
  • Likes 172
  • Shares 6.285
  • Comments 210

DOMAIN REGISTRAR

Domain Registrar SAFENAMES LTD
Registration Date 10/19/1995 29 years, 18 days ago
Last Modified 10/05/2019 5 years, 1 month, 2 days ago
Expiration Date 10/18/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns1-04.azure-dns.com 40.90.4.4 Flag for United StatesUnited States
ns2-04.azure-dns.net 64.4.48.4 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • FullControl Network
  • IP Address
  • 199.119.162.21
  • Country
  • Flag for United StatesUnited States
  • Region
  • Oregon , Portland
  • Latitude and Longitude
  • 45.5231 : -122.676
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