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Whois & Analysis for lego.com

Nov 19, 2019 11:59 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
LEGO Juris A/S
• City
Billund
• Zip Code
DK-7190
• State
.
• Country Code
DK
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for lego.com
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your website secure with an SSL certificate.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
LEGO Juris A/S See more
• Category
Hobbies & Interests  >  Video & Computer Games
• Online since
August 22, 1995 Explore Wayback Machine
• Age
29 years, 2 months, 28 days
• Alexa Rank
#3.422, lego.com is in the world's top 5.000 websites!

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Guest Posting Rocket

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS). Consider adding a free SSL Certificate.
Title Tag
Home | Official LEGO® Shop US
Length: 30 (recommended: 10 to 70)
Meta Description
Explore the world of LEGO® through games, videos, products and more! Shop awesome LEGO® building toys and brick sets and find the perfect gift for your kid
Length: 157 (recommended: 50 to 160)
Google preview
Desktop Version

Home | Official LEGO® Shop US

http://lego.com

Explore the world of LEGO® through games, videos, products and more! Shop awesome LEGO® building toys and brick sets and find the perfect gift for your kid

Mobile Version

http://lego.com

Home | Official LEGO® Shop US

Explore the world of LEGO® through games, videos, products and more! Shop awesome LEGO® building toys and brick sets and find the...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, maximum-scale=5, user-scalable=yes

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by lego.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Child Confidence: 67% Arrow up

Biologically, a child (plural: children) is a human being between the stages of birth and puberty.

The legal definition of child generally refers to a minor, otherwise known as a person younger than the age of majority.

Building Confidence: 67% Arrow up

A building or edifice is a structure with a roof and walls standing more or less permanently in one place, such as a house or factory.

Buildings come in a variety of sizes, shapes and functions, and have been adapted throughout history for a wide number of factors, from building materials available, to weather conditions, to land prices, ground conditions, specific uses and aesthetic reasons.

To better understand the term building compare the list of nonbuilding structures.

Home Confidence: 64% Arrow
Product (business) Confidence: 63% Arrow
Workshop Confidence: 62% Arrow

WEBSITE SPEED

lego.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.9s

This domain loads at the median speed of 2.9 seconds.

Speed Percentile

24%

lego.com is faster than approximately 24 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #3.422 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • lego.com daily visitors distribution - Total: 20 countries
  • Flag for Russian FederationRussian Federation (3.6%)
  • Flag for United States of AmericaUnited States of America (35.3%)
  • Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland (7.2%)
  • Flag for FranceFrance (3.7%)
  • Flaf icon for other countryOthers (50.2%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #17.579
Flag for SingaporeSingapore #1.047
Flag for Russian FederationRussian Federation #3.369
Flag for New ZealandNew Zealand #568
Flag for United States of AmericaUnited States of America #1.409

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How lego.com looks like on a mobile device such as an iPhone.

Tablet
How lego.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 40% #3050b0
  • 39% #ffd000
  • 2% #000000
  • 2% #707080
  • 2% #f0c010
  • 1% #304090
  • 1% #f0d000
  • 1% #ffd010
  • 1% #201000
  • 1% #f0d030
  • 1% #203040
  • 0% #504020

Text/code ratio

lego.com's text/code ratio is 1.22%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.22%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 32
  • <H3> 0
  • <H4> 1
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>

For a better readability, only the first 20 <H2> tags are shown below.

2nd level heading
Bring the joy
Just what they want
Make the holidays magic
Capture the wonder
Put together a whole exhibit
<H4>
4th level heading
Recommended for you
Alt attributes Arrow up

We found 52 images on this website.
45 ALT attributes are missing on your image tags. The issue affects 41 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on lego.com /_build/public/kids-071ec87d4b946d9b953fb44fed61a8ff.png 1
Image with missing alt attribute found on lego.com /_build/public/account-747c349c92ac5a41cc81e55c9e9b74b7.png 2
Image with missing alt attribute found on lego.com /_build/public/wishlist-6a9c0bed142a5eac6ded4132391e5e55.png 2
Image with missing alt attribute found on lego.com /_build/public/bag-486c00daf1b11d5a5700f4842a176ad6.png 2
Image with missing alt attribute found on lego.com /_build/public/us-4ebaed6a76e4d7930e0b2c9e86a43389.png 2

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 45 images on lego.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.783
  • Likes 72
  • Shares 1.688
  • Comments 23

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 08/22/1995 29 years, 2 months, 28 days ago
Last Modified 08/17/2019 5 years, 3 months, 3 days ago
Expiration Date 08/21/2020 Expired
Nameservers Arrow up
Host IP Address Country
sara.ns.cloudflare.com 173.245.58.144 Flag for United StatesUnited States
cory.ns.cloudflare.com 173.245.59.93 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Akamai Technologies
  • IP Address
  • 95.100.252.211
  • Country
  • Flag for FranceFrance
  • Region
  • Île-de-France , Paris
  • Latitude and Longitude
  • 48.8566 : 2.35222
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