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Whois & Analysis for lendinghome.com

Jan 17, 2020 5:53 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
Lendinghome Corporation
• Address
315 Montgomery St., Floor 16
• City
San Francisco
• Zip Code
94104
• State
CA
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for lendinghome.com
66

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Lendinghome Corporation See more
• Category
Personal Finance  >  Credit / Debit & Loans  >  Hobbies & Interests  >  Investors / Inventors / Patents / Copyright
• Online since
April 22, 2001 Explore Wayback Machine
• Age
23 years, 6 months, 17 days
• Alexa Rank
#143.965, lendinghome.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Amazon has expired on February 11, 2021.
Title Tag
LendingHome | Hard Money Loans & Online Real Estate Investing
Length: 65 (recommended: 10 to 70)
Meta Description
LendingHome is a modern mortgage lender. We offer short-term hard money loans, and easy access to a portfolio of high-return real estate investments.
Length: 149 (recommended: 50 to 160)
Google preview
Desktop Version

LendingHome | Hard Money Loans & Online Real Estate Investing

https://lendinghome.com

LendingHome is a modern mortgage lender. We offer short-term hard money loans, and easy access to a portfolio of high-return real estate investments.

Mobile Version

https://lendinghome.com

LendingHome | Hard Money Loans & Online Real Estate Investing

LendingHome is a modern mortgage lender. We offer short-term hard money loans, and easy access to a portfolio of high-return real...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0
viewport width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by lendinghome.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Real estate investing Confidence: 83% Arrow up

Real estate investing involves the purchase, ownership, management, rental and/or sale of real estate for profit.

Improvement of realty property as part of a real estate investment strategy is generally considered to be a sub-specialty of real estate investing called real estate development.

Real estate is an asset form with limited liquidity relative to other investments, it is also capital intensive (although capital may be gained through mortgage leverage) and is highly cash flow dependent.

If these factors are not well understood and managed by the investor, real estate becomes a risky investment.

The primary cause of investment failure for real estate is that the investor goes into negative cash flow for a period of time that is not sustainable, often forcing them to resell the property at a loss or go into insolvency.

A similar practice known as flipping is another reason for failure as the nature of the investment is often associated with short term profit with less effort.

Hard money loan Confidence: 82% Arrow up

A hard money loan is a specific type of asset-based loan financing through which a borrower receives funds secured by real property.

Hard money loans are typically issued by private investors or companies.

Interest rates are typically higher than conventional commercial or residential property loans because of the higher risk and shorter duration of the loan.

Most hard money loans are used for projects lasting from a few months to a few years.

Hard money is similar to a bridge loan, which usually has similar criteria for lending as well as cost to the borrowers.

The primary difference is that a bridge loan often refers to a commercial property or investment property that may be in transition and does not yet qualify for traditional financing, whereas hard money often refers to not only an asset-based loan with a high interest rate, but possibly a distressed financial situation, such as arrears on the existing mortgage, or where bankruptcy and foreclosure proceedings are occurring.

Mortgage loan Confidence: 75% Arrow up

A mortgage loan, also referred to as a mortgage, is used either by purchasers of real property to raise funds to buy real estate; or alternatively by existing property owners to raise funds for any purpose, while putting a lien on the property being mortgaged.

The loan is "secured" on the borrower's property.

This means that a legal mechanism is put in place which allows the lender to take possession and sell the secured property ("foreclosure" or "repossession") to pay off the loan in the event that the borrower defaults on the loan or otherwise fails to abide by its terms.

The word mortgage is derived from a "Law French" term used by English lawyers in the Middle Ages meaning "death pledge", and refers to the pledge ending (dying) when either the obligation is fulfilled or the property is taken through foreclosure.

Investment Confidence: 71% Arrow up

To invest is to allocate money (or sometimes another resource, such as time) in the expectation of some benefit in the future.

Portfolio (finance) Confidence: 71% Arrow up

In finance, a portfolio is a collection of investments held by an investment company, hedge fund, financial institution or individual.

WEBSITE SPEED

lendinghome.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.3s

This domain loads at the median speed of 1.3 seconds.

Speed Percentile

69%

lendinghome.com is faster than approximately 69 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #143.965 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • lendinghome.com daily visitors distribution - Total: 2 countries
  • Flag for United States of AmericaUnited States of America (83.8%)
  • Flag for IndiaIndia (13.8%)
  • Flaf icon for other countryOthers (4.8%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #35.535
Flag for IndiaIndia #123.881

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How lendinghome.com looks like on a mobile device such as an iPhone.

Tablet
How lendinghome.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 27% #ffffff
  • 15% #f0f0f0
  • 14% #ffd010
  • 9% #e0e0e0
  • 8% #f0d010
  • 7% #ffe030
  • 3% #f0e0e0
  • 3% #f0e040
  • 2% #d0b020
  • 2% #d09070
  • 1% #fffff0
  • 1% #c0a010

Text/code ratio

lendinghome.com's text/code ratio is 5.44%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.44%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 2
  • <H2> 2
  • <H3> 2
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Partner with america's largest hard money lender
Technology is best paired with people
<H2>
2nd level heading
Whether it’s your first or 100th property, we provide you the necessary capital, tools, and support—along with interest rates as low as 6.99%1 for your fix-and-flip projects and 5.375% for your rental projects.
Sign up
<H3>
3rd level heading
Get a loan
ınvest
Alt attributes Arrow up

We found 2 images on this website.
2 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 2 images on lendinghome.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

It seems you have a very poor social media presence.

Follow these tips to build a better relationship with your audience : set smart goals, identify your audience, be human, seek relationships, create an editorial calendar, automate, focus on helping, optimize for engagement, get visual, stay active and create great content.

  • Facebook iconFacebook
  • Total Engagement 0
  • Likes 0
  • Shares 0
  • Comments 0

DOMAIN REGISTRAR

Domain Registrar NAMECHEAP, INC.
Registration Date 04/22/2001 23 years, 6 months, 17 days ago
Last Modified 04/05/2019 5 years, 7 months, 5 days ago
Expiration Date 04/22/2020 Expired
Nameservers Arrow up
Host IP Address Country
dns1.easydns.com 64.68.192.10 Flag for United StatesUnited States
dns2.easydns.net 198.41.222.254 Flag for United StatesUnited States
dns3.easydns.ca 64.68.196.10 Flag for CanadaCanada

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 54.164.150.140
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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