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Whois & Analysis for

Dec 29, 2019 5:46 pm UTC


The owner has chosen to keep his whois contact information private.
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8 criteria passed
3 criteria to solve


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• Domain Owner
• Category
Business  >  Marketing
• Online since
September 16, 2013 Explore Wayback Machine
• Age
10 years, 10 months, 12 days
• Alexa Rank
#639.486, is in the world's top 1 million websites


Representation of an online Form

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SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Amazon has expired on November 21, 2020.
Title Tag
The Customer Data Platform for Retailers | Lexer
Length: 48 (recommended: 10 to 70)
Meta Description
Drive marketing ROI, customer loyalty and revenue with Lexer’s customer data platform.
Length: 88 (recommended: 50 to 160)
Google preview
Desktop Version

The Customer Data Platform for Retailers | Lexer

Drive marketing ROI, customer loyalty and revenue with Lexer’s customer data platform.

Mobile Version

The Customer Data Platform for Retailers | Lexer

Drive marketing ROI, customer loyalty and revenue with Lexer’s customer data platform.

Great, language/character encoding is specified: utf-8
Hreflang Tags
Alternate URL Hreflang en-au en-us
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0
author Simon Smallchua


The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Lexical analysis Confidence: 79% Arrow up

In computer science, lexical analysis is the process of converting a sequence of characters (such as in a computer program or web page) into a sequence of tokens (strings with an assigned and thus identified meaning).

A program that performs lexical analysis may be termed a lexer, tokenizer, or scanner, though scanner is also a term for the first stage of a lexer.

A lexer is generally combined with a parser, which together analyze the syntax of programming languages, web pages, and so forth.

Return on marketing investment Confidence: 73% Arrow up

Return on marketing investment (ROMI) is the contribution to profit attributable to marketing (net of marketing spending), divided by the marketing 'invested' or risked.

ROMI is not like the other 'return-on-investment' (ROI) metrics because marketing is not the same kind of investment.

Instead of money that is 'tied' up in plants and inventories (often considered capital expenditure or CAPEX), marketing funds are typically 'risked'.

Marketing spending is typically expensed in the current period (operational expenditure or OPEX).

Loyalty business model Confidence: 68% Arrow up

The loyalty business model is a business model used in strategic management in which company resources are employed so as to increase the loyalty of customers and other stakeholders in the expectation that corporate objectives will be met or surpassed.

A typical example of this type of model is: quality of product or service leads to customer satisfaction, which leads to customer loyalty, which leads to profitability.

Retail Confidence: 63% Arrow

WEBSITE SPEED website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time


This domain loads at the median speed of 1 seconds.

Speed Percentile

80% is faster than approximately 80 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.


Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results


This website is ranked #639.486 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.


Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

How looks like on a mobile device such as an iPhone.

How looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 33% #e0f0f0
  • 25% #ffffff
  • 15% #f0f0f0
  • 9% #406060
  • 7% #00c0b0
  • 3% #c0e0e0
  • 2% #10b0b0
  • 1% #80d0d0
  • 1% #d0f0f0
  • 1% #f0ffff
  • 1% #10c0c0
  • 1% #a0d0d0

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 7
  • <H2> 2
  • <H3> 7
  • <H4> 4
  • <H5> 0
  • <H6> 4
Top level heading
The customer data platform for retaılers
15 days
2nd level heading
Deliver marketing & service results
3rd level heading
Drive marketing roı, customer loyalty and revenue with lexer’s customer data platform.
Trusted by
4th level heading
Get a live demo today
Drive marketing roı, revenue and customer loyalty.
Experience lexer’s powerful, yet simple customer analytics software.
Latest case studies, reports and best practice guides.
6th level heading
To single customer view
Faster response times
Database growth
Revenue uplıft per campaıgn
Alt attributes Arrow up

We found 31 images on this website.
17 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 17 images on Check your website to make sure it's specified for each image on the page.


This is an overview of your homepage shares on social networks.

It's a good start.

You should focus on obtaining more social shares to improve your overall SEO strategy. Check out these tips to build a better social media presence.

  • Facebook iconFacebook
  • Total Engagement 52
  • Likes 28
  • Shares 23
  • Comments 1


Domain Registrar 1API GMBH
Registration Date 09/16/2013 10 years, 10 months, 12 days ago
Last Modified 09/17/2019 4 years, 10 months, 12 days ago


Server map
  • Service Provider (ISP)
  • Amazon Technologies Inc.
  • IP Address
  • Country
  • Flag for AustraliaAustralia
  • Region
  • New South Wales , Sydney
  • Latitude and Longitude
  • -33.8591 : 151.2002