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Whois & Analysis for lidl.com

Nov 21, 2019 11:29 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Department Trademark
• Organization
Lidl Stiftung u. Co. KG
• Address
Stiftsbergstr. 1
• City
Neckarsulm
• Zip Code
74167
• Country Code
DE
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for lidl.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Lidl Stiftung u. Co. KG See more
• Category
Shopping  >  Couponing
• Online since
February 20, 2000 Explore Wayback Machine
• Age
24 years, 2 months, 9 days
• Alexa Rank
#21.467, lidl.com is in the world's top 50.000 websites!

FREE FORM BUILDER

Representation of an online Form

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by SwissSign AG has expired on March 28, 2021.
Title Tag
Grocery Store | Low Prices | Lidl US
Length: 36 (recommended: 10 to 70)
Meta Description
Lidl grocery store chain with supermarkets in DE, GA, NJ, NC, SC and VA. Offering healthy and fresh high value products for a low price that will save you money
Length: 160 (recommended: 50 to 160)
Google preview
Desktop Version

Grocery Store | Low Prices | Lidl US

https://lidl.com

Lidl grocery store chain with supermarkets in DE, GA, NJ, NC, SC and VA. Offering healthy and fresh high value products for a low price that will save you money

Mobile Version

https://lidl.com

Grocery Store | Low Prices | Lidl US

Lidl grocery store chain with supermarkets in DE, GA, NJ, NC, SC and VA. Offering healthy and fresh high value products for a low...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, viewport-fit=cover

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by lidl.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Lidl Confidence: 88% Arrow up

Lidl Stiftung & Co. KG, formerly Schwarz Unternehmens Treuhand KG, is a German global discount supermarket chain, based in Neckarsulm, Baden-Württemberg, Germany, that operates over 10,000 stores across Europe.

It belongs to the holding company Schwarz Gruppe, which also owns the store chains Handelshof and hypermarket Kaufland.

Grocery store Confidence: 73% Arrow up

A grocery store is a retail store that primarily sells food.

A grocer is a bulk seller of food.

Grocery stores often offer non-perishable food that is packaged in cans, bottles and boxes, with some also having fresh produce, butchers, delis, and bakeries.

Large grocery stores that stock significant amounts of non-food products, such as clothing and household items, are called supermarkets.

Some large supermarkets also include a pharmacy, and customer service, redemption and electronics sections.

Supermarket Confidence: 71% Arrow up

A supermarket, a large form of the traditional grocery store, is a self-service shop offering a wide variety of food and household products, organized into aisles.

It is larger and has a wider selection than a traditional grocery store, but is smaller and more limited in the range of merchandise than a hypermarket or big-box market.

Price Confidence: 68% Arrow
Chain store Confidence: 61% Arrow

WEBSITE SPEED

lidl.com website speed is very slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.9s

This domain loads at the median speed of 1.9 seconds.

Speed Percentile

45%

lidl.com is faster than approximately 45 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #21.467 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • lidl.com daily visitors distribution - Total: 6 countries
  • Flag for United States of AmericaUnited States of America (11.1%)
  • Flag for PolandPoland (7.1%)
  • Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland (3.2%)
  • Flag for GreeceGreece (3.3%)
  • Flag for NetherlandsNetherlands (3.3%)
  • Flag for NetherlandsNetherlands (22.8%)
  • Flaf icon for other countryOthers (49.2%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #34.767
Flag for PolandPoland #3.263
Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland #13.019
Flag for GreeceGreece #5.276
Flag for NetherlandsNetherlands #4.776

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How lidl.com looks like on a mobile device such as an iPhone.

Tablet
How lidl.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 24% #c0c0c0
  • 17% #0060a0
  • 9% #f0f0f0
  • 5% #30a030
  • 4% #105090
  • 3% #ffffff
  • 2% #005090
  • 2% #90c0e0
  • 2% #d0d0c0
  • 2% #c0a080
  • 2% #f0ffff
  • 2% #fff0f0

Text/code ratio

lidl.com's text/code ratio is 0.87%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 0.87%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 8
  • <H2> 0
  • <H3> 11
  • <H4> 27
  • <H5> 7
  • <H6> 0
<H1>
Top level heading
$10 off $100
And more!
Feast your eyes
Gobble, gobble!
For the
<H3>
3rd level heading
Download the mylidl app and save!
Shop at lidl
Coupons
Save 50¢ (2)
Get groceries delivered, with lidl home delivery!
<H4>

For a better readability, only the first 20 <H4> tags are shown below.

4th level heading
Mylidl members only
Find tips, tricks and recipes for your holiday dinner
Starting wednesday 11/20 - wednesdsay 11/27 (2)
Starting wednesday 11/20 - while supplies last! (2)
View weekly sales
<H5>
5th level heading
Culpeper, va
High quality. low prices. it's quite simple.
Scan at checkout and save - no clipping required
Expires 12/10/2019 (2)
Starting november 20th!
Alt attributes Arrow up

We found 41 images on this website.
2 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 2 images on lidl.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 17.656
  • Likes 7.431
  • Shares 7.119
  • Comments 3.106

DOMAIN REGISTRAR

Domain Registrar EURODNS S.A.
Registration Date 02/20/2000 24 years, 2 months, 9 days ago
Last Modified 02/14/2019 5 years, 2 months, 15 days ago
Expiration Date 02/20/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns1-211.akam.net 193.108.91.211 Flag for ChileChile
ns4-65.akam.net 84.53.139.65 Flag for ColombiaColombia
ns5-65.akam.net 184.85.248.65 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Akamai Technologies
  • IP Address
  • 23.64.33.165
  • Country
  • Flag for United KingdomUnited Kingdom
  • Region
  • England , London
  • Latitude and Longitude
  • 51.5074 : -0.127758
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