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SEO Report for lidl.ie

November 28, 2019 3:53 AM
Desktop screen Desktop screenshot for lidl.ie

SEO SCORE

Favicon for lidl.ielidl.ie
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Follow Google PageSpeed Insights to make your page faster.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Sports  >  Tennis
• Alexa Rank
#65.468, lidl.ie is in the world's top 100.000 websites!

FREE FORM BUILDER

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by SwissSign AG is valid from March 28, 2019 to March 28, 2021.
Title Tag
Supermarkets - Special Offers, Super Savers & More - www.lidl.ie
Length: 70 (recommended: 10 to 70)
Meta Description
Lidl supermarkets have a range of high-quality fresh food groceries at prices you'll love. Browse our weekly special offers and super savers online.
Length: 148 (recommended: 50 to 160)
Google preview
Desktop Version

Supermarkets - Special Offers, Super Savers & More...

https://lidl.ie

Lidl supermarkets have a range of high-quality fresh food groceries at prices you'll love. Browse our weekly special offers and super savers online.

Mobile Version

Favicon for lidl.ie https://lidl.ie

Supermarkets - Special Offers, Super Savers & More...

Lidl supermarkets have a range of high-quality fresh food groceries at prices you'll love. Browse our weekly special offers and su...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by lidl.ie.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Lidl Confidence: 87% Arrow up

Lidl Stiftung & Co. KG, formerly Schwarz Unternehmens Treuhand KG, is a German global discount supermarket chain, based in Neckarsulm, Baden-Württemberg, Germany, that operates over 10,000 stores across Europe.

It belongs to the holding company Schwarz Gruppe, which also owns the store chains Handelshof and hypermarket Kaufland.

Food Confidence: 70% Arrow up

Food is any substance consumed to provide nutritional support for the body.

It is usually of plant or animal origin, and contains essential nutrients, such as carbohydrates, fats, proteins, vitamins, or minerals.

The substance is ingested by an organism and assimilated by the organism's cells to provide energy, maintain life, or stimulate growth.

Supermarket Confidence: 69% Arrow up

A supermarket, a large form of the traditional grocery store, is a self-service shop offering a wide variety of food and household products, organized into aisles.

It is larger and has a wider selection than a traditional grocery store, but is smaller and more limited in the range of merchandise than a hypermarket or big-box market.

Grocery store Confidence: 66% Arrow
Rangeland Confidence: 66% Arrow

WEBSITE SPEED

lidl.ie website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.3s

This domain loads at the median speed of 1.3 seconds.

Speed Percentile

69%

lidl.ie is faster than approximately 69 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #65.468 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for lidl.ie

Daily visitors by country

  • lidl.ie daily visitors distribution - Total: 2 countries
  • Flag for IrelandIreland (90.3%)
  • Flaf icon for other countryOthers (9.7%)

Traffic country ranks

Country Rank
Flag for IrelandIreland #230
Flag for Iran (Islamic Republic of)Iran (Islamic Republic of) #128.131

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How lidl.ie looks like on a mobile device such as an iPhone.

Tablet
How lidl.ie looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 39% #f0f0f0
  • 23% #202020
  • 18% #ffffff
  • 2% #3090c0
  • 1% #508090
  • 1% #f0f0ff
  • 1% #2080c0
  • 1% #2070a0
  • 1% #404010
  • 1% #fffff0
  • 1% #204020
  • 1% #202050

Text/code ratio

lidl.ie's text/code ratio is 1.49%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.49%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 12
  • <H3> 20
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
No javascript
More for everyone thıs chrıstmas
Special offer highlights
Black weekend offers
Gift of music
<H3>
3rd level heading
Family desserts (2)
Chocolate orange roulade (2)
18 month matured christmas pudding (2)
Meringue show stopper wreath (2)
Meltıng chocolate cottage (2)
Alt attributes Arrow up

We found 92 images on this website.
87 ALT attributes are missing on your image tags. The issue affects 61 actual different images that could be loaded more than once in your page.

For a better readability, only the first 50 images missing a description are shown below.

Image Image URL Occurrences
Image with missing alt attribute found on lidl.ie https://ie.cat-ret.assets.lidl/catalog4media/ie/list/1009/slot/flyout/wk48_2019_slotimages_420x316_b... 1
Image with missing alt attribute found on lidl.ie https://ie.cat-ret.assets.lidl/catalog4media/ie/list/979/slot/flyout/wk48_2019_slotimages_420x316__0... 1
Image with missing alt attribute found on lidl.ie https://ie.cat-ret.assets.lidl/catalog4media/ie/list/1007/slot/flyout/wk48_2019_slotimages_420x316__... 1
Image with missing alt attribute found on lidl.ie https://ie.cat-ret.assets.lidl/catalog4media/ie/list/983/slot/flyout/wk48_2019_slotimages_420x316__0... 1
Image with missing alt attribute found on lidl.ie https://ie.cat-ret.assets.lidl/catalog4media/ie/list/978/slot/flyout/wk46_2019_slotimages_diy_420x31... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 87 images on lidl.ie. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 939
  • Likes 2
  • Shares 936
  • Comments 1
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

SERVER

Server map
  • Service Provider (ISP)
  • Akamai Technologies
  • IP Address
  • 23.64.33.165
  • Country
  • Flag for United KingdomUnited Kingdom
  • Region
  • England , London
  • Latitude and Longitude
  • 51.5074 : -0.127758

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