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SEO Report for liftoff.io

October 30, 2019 10:22 AM
Desktop screen Desktop screenshot for liftoff.io

SEO SCORE

Favicon for liftoff.ioliftoff.io
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Technology & Computing  >  JavaScript
• Online since
October 30, 2012 (explore Wayback Machine)
• Age
7 years, 16 days
• Alexa Rank
#111.077, liftoff.io is in the world's top 1 million websites

FREE FORM BUILDER

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by Let's Encrypt is valid from September 21, 2019 to December 20, 2019.
Title Tag
Mobile App Marketing & Retargeting Company | CPA Advertising | Liftoff
Length: 74 (recommended: 10 to 70)
Meta Description
Liftoff is the leading mobile app optimization marketing and retargeting platform for running true CPA optimized mobile app install campaigns to get new, quality users.
Length: 168 (recommended: 50 to 160)
Google preview
Desktop Version

Mobile App Marketing & Retargeting Company | CPA Advertising | Lif...

https://liftoff.io

Liftoff is the leading mobile app optimization marketing and retargeting platform for running true CPA optimized mobile app install campaigns to get new, quality use...

Mobile Version

Favicon for liftoff.io https://liftoff.io

Mobile App Marketing & Retargeting Company | CPA Advertising | Lif...

Liftoff is the leading mobile app optimization marketing and retargeting platform for running true CPA optimized mobile app instal...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0
viewport width=device-width, initial-scale=1, maximum-scale=1, minimum-scale=1, user-scalable=no
robots max-snippet:-1, max-image-preview:large, max-video-preview:-1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by liftoff.io.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Mobile app Confidence: 80% Arrow up

A mobile application software or mobile app is an application software designed to run on mobile devices such as smartphones and tablet computers.

Most such devices are sold with several apps bundled as pre-installed software, such as a web browser, email client, calendar, mapping program, and an app for buying music or other media or more apps.

Some pre-installed apps can be removed by an ordinary uninstall process, thus leaving more storage space for desired ones.

Where the software does not allow this, some devices can be rooted to eliminate the undesired apps.

Marketing Confidence: 73% Arrow up

Marketing is the study and management of exchange relationships.

The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".

Mathematical optimization Confidence: 73% Arrow up

In mathematics, computer science and operations research, mathematical optimization, also spelled mathematical optimisation (alternatively named mathematical programming or simply optimization or optimisation), is the selection of a best element (with regard to some criterion) from some set of available alternatives.

Advertising Confidence: 71% Arrow up

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea.

Sponsors of advertising are often businesses who wish to promote their products or services.

Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message.

It is differentiated from personal selling in that the message is nonpersonal, i.e., not directed to a particular individual.

Cost per action Confidence: 70% Arrow up

Cost per acquisition (CPA), also known as "Cost per action" or pay per acquisition (PPA) and cost per conversion, is an online advertising pricing model where the advertiser pays for a specified acquisition - for example a sale, click, or form submit (e.g., contact request, newsletter sign up, registration etc).

WEBSITE SPEED

liftoff.io website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.8s

This domain loads at the median speed of 1.8 seconds.

Speed Percentile

49%

liftoff.io is faster than approximately 49 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #111.077 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for liftoff.io

Daily visitors by country

  • liftoff.io daily visitors distribution - Total: 2 countries
  • Flag for United States of AmericaUnited States of America (58.3%)
  • Flag for IndiaIndia (8.0%)
  • Flaf icon for other countryOthers (33.7%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #65.675
Flag for IndiaIndia #176.592

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How liftoff.io looks like on a mobile device such as an iPhone.

Tablet
How liftoff.io looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 81% #ffffff
  • 18% #909090
  • 1% #f0f0f0
  • 1% #a0a0a0
  • 0% #c0c0c0
  • 0% #d0d0d0
  • 0% #b0b0b0
  • 0% #e0e0e0

Text/code ratio

liftoff.io's text/code ratio is 2.01%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.01%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 4
  • <H3> 4
  • <H4> 9
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Scale your growth on mobıle
<H2>
2nd level heading
Acquire users who generate the best roı for your app
Actions speak louder than ınstalls
Drive post-ınstall conversions with machine learning
Liftoff is the leading performance app marketing & retargeting platform.
<H3>
3rd level heading
Engage target audiences
Personalize your ads dynamically
Avoid fraudulent ınstalls
Scaleyour growth on mobile with programmatic app install campaigns.
<H4>
4th level heading
Liftoff offers the ability to target people who are similar to your most active users.
Liftoff specializes in app install campaigns, but it only gets paid for users taking a first action of some kind, not per install.
Liftoff is the rare marketing success that has nothing to do with google or facebook.
A 4.9 rating on glassdoor is impressive. ıt’s the rating that mobile app marketing and targeting company liftoff has earned.
Helping mobile marketers acquire and retarget app users in 93+ countries
Alt attributes Arrow up

We found 97 images on this website.
85 ALT attributes are missing on your image tags. The issue affects 49 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on liftoff.io https://www.facebook.com/tr?id=172288703284380&ev=PageView &noscript=1 1
- data:image/svg xml,<svg xmlns=http://www.w3.org/2000/svg viewBox=0 0 0 0></svg> 14
Image with missing alt attribute found on liftoff.io https://liftoff.io/wp-content/themes/liftoff/images/newbanner/label_banner_1.png 1
Image with missing alt attribute found on liftoff.io https://liftoff.io/wp-content/themes/liftoff/images/newbanner/label_banner_2.png 1
Image with missing alt attribute found on liftoff.io https://liftoff.io/wp-content/themes/liftoff/images/newbanner/label_banner_3.png 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 85 images on liftoff.io. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 451
  • Likes 21
  • Shares 421
  • Comments 9
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar 101DOMAIN GRS LTD
Registration Date 10/30/2012 7 years, 16 days ago
Last Modified 06/11/2017 2 years, 5 months, 8 days ago

SERVER

  • Service Provider (ISP)
  • Liquid Web, L.L.C
  • IP Address
  • 72.52.196.22
  • Country
  • Flag for United StatesUnited States
  • Region
  • Michigan , Lansing
  • Latitude and Longitude
  • 42.6898 : -84.6427

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