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Whois & Analysis for lights.com

Dec 26, 2019 2:38 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
Whois Agent (116983333)
• Organization
Whois Privacy Protection Service, Inc.
• Address
PO Box 639, C/O lights.com
• City
Kirkland
• Zip Code
98083
• State
WA
• Country Code
US
• Phone Number
Desktop screen Desktop screenshot for lights.com
66

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Consider adding a robots.txt file in your web server's root directory.
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Follow Google PageSpeed Insights to make your page faster.
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OVERVIEW

• Domain Owner
Private
• Category
Business  >  Green Solutions
• Online since
December 1, 1994 Explore Wayback Machine
• Age
29 years, 4 months, 26 days
• Alexa Rank
#270.477, lights.com is in the world's top 1 million websites

FREE FORM BUILDER

Representation of an online Form

Use our free online form builder to create any type of form for lights.com.

Beauty and simplicity.

Use templates. No coding. Embed anywhere. Get emails. Collect data.


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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GoDaddy.com, Inc. has expired on July 5, 2020.
Title Tag
Modern Light Fixtures and Home Decor | Lights.com
Length: 49 (recommended: 10 to 70)
Meta Description
High-quality modern light fixtures, flameless candles, string lights, LED Edison bulbs, and modern home decor at the best prices. Free shipping on orders over $150.
Length: 164 (recommended: 50 to 160)
Google preview
Desktop Version

Modern Light Fixtures and Home Decor | Lights.com

https://lights.com

High-quality modern light fixtures, flameless candles, string lights, LED Edison bulbs, and modern home decor at the best prices. Free shipping on orders over $150.

Mobile Version

https://lights.com

Modern Light Fixtures and Home Decor | Lights.com

High-quality modern light fixtures, flameless candles, string lights, LED Edison bulbs, and modern home decor at the best prices....

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
robots noodp
revisit-after 30 days
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by lights.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Incandescent light bulb Confidence: 72% Arrow up

An incandescent light bulb, incandescent lamp or incandescent light globe is an electric light with a wire heated to such a high temperature that it glows with visible light (incandescence).

The filament, heated by passing an electric current through it, is protected from oxidation with a glass or quartz bulb that is filled with inert gas or evacuated.

In a halogen lamp, filament evaporation is prevented by a chemical process that redeposits metal vapor onto the filament, extending its life.

The light bulb is supplied with electric current by feed-through terminals or wires embedded in the glass.

Most bulbs are used in a socket which provides mechanical support and electrical connections.

Thomas Edison Confidence: 71% Arrow up

Thomas Alva Edison (February 11, 1847 – October 18, 1931) was an American inventor and businessman, who has been described as America's greatest inventor.

He developed many devices that greatly influenced life around the world, including the phonograph, the motion picture camera, and the long-lasting, practical electric light bulb.

Dubbed "The Wizard of Menlo Park", he was one of the first inventors to apply the principles of mass production and large-scale teamwork to the process of invention, and because of that, he is often credited with the creation of the first industrial research laboratory.

Candle Confidence: 70% Arrow up

A candle is an ignitable wick embedded in wax or another flammable solid substance such as tallow that provides light, and in some cases, a fragrance.

It can also be used to provide heat, or used as a method of keeping time.

Interior design Confidence: 68% Arrow up

Interior design is the art and science of enhancing the interiors, sometimes including the exterior, of a space or building, to achieve a healthier and more aesthetically pleasing environment for the end user.

An interior designer is someone who plans, researches, coordinates, and manages such projects.

Interior design is a multifaceted profession that includes conceptual development, space planning, site inspections, programming, research, communicating with the stakeholders of a project, construction management, and execution of the design.

Light-emitting diode Confidence: 68% Arrow

WEBSITE SPEED

lights.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.8s

This domain loads at the median speed of 2.8 seconds.

Speed Percentile

26%

lights.com is faster than approximately 26 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #270.477 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • lights.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (87.6%)
  • Flaf icon for other countryOthers (12.4%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #55.611

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How lights.com looks like on a mobile device such as an iPhone.

Tablet
How lights.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 81% #ffffff
  • 18% #909090
  • 1% #f0f0f0
  • 1% #a0a0a0
  • 0% #c0c0c0
  • 0% #d0d0d0
  • 0% #b0b0b0
  • 0% #e0e0e0

Text/code ratio

lights.com's text/code ratio is 9.30%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 9.30%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 3
  • <H3> 11
  • <H4> 5
  • <H5> 29
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
We're here to help
My account
Holiday decor evolution
<H3>
3rd level heading
Email
Phone
Live chat
Nothing in your cart yet.
Gold and red berry holiday collection
<H4>
4th level heading
Get ınspired
Follow us
As seen ın
Save 10%
Happy shopping!
<H5>

For a better readability, only the first 20 <H5> tags are shown below.

5th level heading
Collections
Spotlight
Lighting 101
Get this look
Alton wall sconce with clear globe, aged brass (2)
Alt attributes Arrow up

We found 31 images on this website.
22 ALT attributes are missing on your image tags. The issue affects 14 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 22 images on lights.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 12.820
  • Likes 1.419
  • Shares 11.210
  • Comments 191

DOMAIN REGISTRAR

Domain Registrar ENOM, INC.
Registration Date 12/01/1994 29 years, 4 months, 26 days ago
Last Modified 05/23/2019 4 years, 11 months, 7 days ago
Expiration Date 11/30/2021 Expired
Nameservers Arrow up
Host IP Address Country
dns1.stabletransit.com 69.20.95.4 Flag for United StatesUnited States
dns2.stabletransit.com 65.61.188.4 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Rackspace Hosting
  • IP Address
  • 104.239.138.119
  • Country
  • Flag for United StatesUnited States
  • Region
  • Texas , San Antonio
  • Latitude and Longitude
  • 29.508 : -98.3942
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