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Whois & Analysis for listrak.com

Dec 8, 2019 10:13 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
REDACTED FOR PRIVACY
• Address
Obfuscated whois Gandi-63-65 boulevard Massena
• City
Obfuscated whois Gandi-Paris
• Zip Code
75013
• State
Paris
• Country Code
FR
• Phone Number
Desktop screen Desktop screenshot for listrak.com
55

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Consider adding a robots.txt file in your web server's root directory.
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OVERVIEW

• Domain Owner
Private
• Category
Business
• Online since
March 22, 2001 Explore Wayback Machine
• Age
23 years, 26 days
• Alexa Rank
#54.713, listrak.com is in the world's top 100.000 websites!

FREE FORM BUILDER

Representation of an online Form

Use our free online form builder to create any type of form for listrak.com.

Beauty and simplicity.

Use templates. No coding. Embed anywhere. Get emails. Collect data.


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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on January 28, 2020.
Title Tag
Listrak Delivers Results | Retail Marketing Automation Platform
Length: 63 (recommended: 10 to 70)
Meta Description
The retail digital marketing automation platform trusted by 1,000+ leading brands for email marketing, SMS mobile messaging, customer insights and cross-channel orchestration.
Length: 175 (recommended: 50 to 160)
Google preview
Desktop Version

Listrak Delivers Results | Retail Marketing Automation Platform

https://listrak.com

The retail digital marketing automation platform trusted by 1,000+ leading brands for email marketing, SMS mobile messaging, customer insights and cross-channel orch...

Mobile Version

https://listrak.com

Listrak Delivers Results | Retail Marketing Automation Platform

The retail digital marketing automation platform trusted by 1,000+ leading brands for email marketing, SMS mobile messaging, custo...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by listrak.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Email marketing Confidence: 85% Arrow up

Email marketing is the act of sending a commercial message, typically to a group of people, using email.

In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

Marketing emails can be sent to a purchased lead list or a current customer database.

The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.

Marketing automation Confidence: 83% Arrow up

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc) and automate repetitive tasks.

Digital marketing Confidence: 80% Arrow up

Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Short Message Service Confidence: 77% Arrow up

Short Message Service (SMS) is a text messaging service component of most telephone, World Wide Web, and mobile telephony systems.

It uses standardized communication protocols to enable mobile phone devices to exchange short text messages.

An intermediary service can facilitate a text-to-voice conversion to be sent to landlines.

Customer Confidence: 72% Arrow up

In sales, commerce and economics, a customer (sometimes known as a , buyer, or purchaser) is the recipient of a good, service, product or an idea - obtained from a seller, vendor, or supplier via a financial transaction or exchange for money or some other valuable consideration.

An ultimate etymology of "client" may imply someone merely to do business, whereas a purchaser procures goods or services on occasion but a customer customarily or habitually engages in transactions (historically: the collection of tolls or taxes - see ).

Such distinctions have no contemporary semantic weight.

WEBSITE SPEED

listrak.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1s

This domain loads at the median speed of 1 seconds.

Speed Percentile

80%

listrak.com is faster than approximately 80 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #54.713 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • listrak.com daily visitors distribution - Total: 2 countries
  • Flag for United States of AmericaUnited States of America (90.4%)
  • Flaf icon for other countryOthers (9.6%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #6.497
Flag for IndiaIndia #172.709

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How listrak.com looks like on a mobile device such as an iPhone.

Tablet
How listrak.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 71% #ffffff
  • 13% #f0f0f0
  • 3% #303070
  • 1% #f0e0f0
  • 1% #903070
  • 1% #504080
  • 1% #6060a0
  • 1% #404070
  • 1% #2050a0
  • 1% #603070
  • 0% #304090
  • 0% #a0a0c0

Text/code ratio

listrak.com's text/code ratio is 8.51%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 8.51%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 9
  • <H2> 5
  • <H3> 0
  • <H4> 15
  • <H5> 5
  • <H6> 2
<H1>
Top level heading
Listrak delivers results.
The listrak platform
Listrak solutions
Client testimonials
Listrak delivers results
<H2>
2nd level heading
Holiday ınsights center
Powering over 1,000 retailers
They truly care about our business’ success
We’ve seen a 60% improvement in our email revenue
The people at listrak go above and beyond
<H4>
4th level heading
Recent posts
Listrak's predictive analytics playbook
2019 listrak retail marketing benchmarks
Unlock customer obsession by tying features to business outcomes
ımproving customer experience through cross-channel orchestration
<H5>
5th level heading
Cross channel orchestration
Customer ınsights
Behavioral based triggers
Unified 360° customer profile
Predictive personalization
<H6>
6th level heading
8 email strategies to stand out on black friday & cyber monday
The california consumer privacy act
Alt attributes Arrow up

We found 147 images on this website.
147 ALT attributes are missing on your image tags. The issue affects 139 actual different images that could be loaded more than once in your page.

For a better readability, only the first 50 images missing a description are shown below.

Image Image URL Occurrences
Image with missing alt attribute found on listrak.com https://global-uploads.webflow.com/5d41ae7af656706ceb80e40d/5d929dfd0c79f45ebc371d35_Listrak-Black.s... 2
Image with missing alt attribute found on listrak.com https://global-uploads.webflow.com/5d41ae7af656706ceb80e40d/5d446c7eedcaeb6edeb51f36_noun_channel_24... 1
Image with missing alt attribute found on listrak.com https://global-uploads.webflow.com/5d41ae7af656706ceb80e40d/5d446d6da4923b2ac789279c_noun_insight_29... 1
Image with missing alt attribute found on listrak.com https://global-uploads.webflow.com/5d41ae7af656706ceb80e40d/5d446c51500bcb3d5dd4d99e_noun_Brain_1551... 1
Image with missing alt attribute found on listrak.com https://global-uploads.webflow.com/5d41ae7af656706ceb80e40d/5d446ea395c1f5351f89c4a2_Asset%201pr.png 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 147 images on listrak.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 711
  • Likes 5
  • Shares 706
  • Comments 0

DOMAIN REGISTRAR

Domain Registrar GANDI SAS
Registration Date 03/22/2001 23 years, 26 days ago
Last Modified 02/16/2019 5 years, 2 months ago
Expiration Date 03/22/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns-1041.awsdns-02.org 205.251.196.17 Flag for United StatesUnited States
ns-161.awsdns-20.com 205.251.192.161 Flag for United StatesUnited States
ns-1914.awsdns-47.co.uk 205.251.199.122 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 76.223.27.102
  • Country
  • Flag for United StatesUnited States
  • Region
  • Washington , Seattle
  • Latitude and Longitude
  • 47.6062 : -122.332
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