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Whois & Analysis for loft.com

Dec 16, 2019 1:28 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Annco Inc
• Organization
Annco, Inc.
• City
New York
• Zip Code
10036
• State
NY
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for loft.com
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Annco, Inc. See more
• Category
Clothing  >  Style & Fashion
• Online since
March 17, 1997 Explore Wayback Machine
• Age
27 years, 7 months, 23 days
• Alexa Rank
#6.625, loft.com is in the world's top 10.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on January 28, 2020.
Title Tag
LOFT: Women's Clothing, Petites, Dresses, Pants, Shirts, Sweaters
Length: 65 (recommended: 10 to 70)
Meta Description
LOFT is all about style. Our women's clothing is feminine and casual, including women's pants, dresses, sweaters, blouses, denim, skirts, suits, accessories, petites, tall sizes and more. Shop online or in one of our 500 stores.
Length: 228 (recommended: 50 to 160)
Google preview
Desktop Version

LOFT: Women's Clothing, Petites, Dresses, Pants, Shirts, Sweaters

https://loft.com

LOFT is all about style. Our women's clothing is feminine and casual, including women's pants, dresses, sweaters, blouses, denim, skirts, suits, accessories, petites...

Mobile Version

https://loft.com

LOFT: Women's Clothing, Petites, Dresses, Pants, Shirts, Sweaters

LOFT is all about style. Our women's clothing is feminine and casual, including women's pants, dresses, sweaters, blouses, denim,...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=1000

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by loft.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Denim Confidence: 78% Arrow up

Denim is a sturdy cotton warp-faced textile in which the weft passes under two or more warp threads.

This twill weaving produces a diagonal ribbing that distinguishes it from cotton duck.

Fashion accessory Confidence: 77% Arrow up

A fashion accessory is an item used to contribute, in a secondary manner, to the wearer's outfit, often used to complete an outfit and chosen to specifically complement the wearer's look.

The term came into use in the 19th century.

Suit (clothing) Confidence: 77% Arrow up

In clothing, a suit is a set of garments made from the same cloth, usually consisting of at least a jacket and trousers.

Lounge suits (also known as business suits when sober in colour and style), which originated in Britain as country wear, are the most common style of Western suit.

Other types of suit still worn today are the dinner suit, part of black tie, which arose as a lounging alternative to dress coats in much the same way as the day lounge suit came to replace frock coats and morning coats; and, rarely worn today, the morning suit.

This article discusses the lounge suit (including business suits), elements of informal dress code.

Clothing Confidence: 77% Arrow up

Clothing (also called clothes and attire) is fiber and textile material worn on the body.

The wearing of clothing is mostly restricted to human beings and is a feature of nearly all human societies.

The amount and type of clothing worn depends on body type, social, and geographic considerations.

Some clothing types can be gender-specific.

Sweater Confidence: 77% Arrow up

A sweater (North American English) is a knitted garment intended to cover the torso and arms.

A sweater is either a pullover or a cardigan, distinguished in that cardigans open at the front while pullovers do not.

In British English, a sweater may also be called a jumper or jersey.

There is no hypernym equivalent to sweater covering both pullovers and cardigans.

WEBSITE SPEED

loft.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.2s

This domain loads at the median speed of 1.2 seconds.

Speed Percentile

69%

loft.com is faster than approximately 69 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #6.625 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • loft.com daily visitors distribution - Total: 3 countries
  • Flag for United States of AmericaUnited States of America (89.6%)
  • Flaf icon for other countryOthers (10.4%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #1.005
Flag for CanadaCanada #9.942
Flag for IndiaIndia #48.207

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How loft.com looks like on a mobile device such as an iPhone.

Tablet
How loft.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 29% #ffffff
  • 20% #c0e0f0
  • 16% #4060b0
  • 7% #f0e0e0
  • 5% #f0d0d0
  • 5% #000000
  • 3% #ffe0e0
  • 3% #8090d0
  • 3% #6080c0
  • 2% #f0f0f0
  • 2% #5070b0
  • 1% #90b0d0

Text/code ratio

loft.com's text/code ratio is 5.71%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.71%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 0
  • <H3> 0
  • <H4> 0
  • <H5> 2
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H5>
5th level heading
Now offering international shipping to over 100 locations.
Follow us:
Alt attributes Arrow up

We found 42 images on this website.
22 ALT attributes are missing on your image tags. The issue affects 7 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 22 images on loft.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 157.457
  • Likes 18.915
  • Shares 137.497
  • Comments 1.045

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 03/17/1997 27 years, 7 months, 23 days ago
Last Modified 03/14/2019 5 years, 7 months, 27 days ago
Expiration Date 03/18/2020 Expired
Nameservers Arrow up
Host IP Address Country
dns1.cscdns.net 156.154.130.100 Flag for United StatesUnited States
dns2.cscdns.net 156.154.131.100 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Rackspace Hosting
  • IP Address
  • 166.78.73.60
  • Country
  • Flag for United StatesUnited States
  • Region
  • New York , New York
  • Latitude and Longitude
  • 40.7524 : -73.9893
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