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Whois & Analysis for lortondata.com

Jan 12, 2020 11:38 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
REDACTED FOR PRIVACY
• Organization
REDACTED FOR PRIVACY
• Address
REDACTED FOR PRIVACY
• City
REDACTED FOR PRIVACY
• Zip Code
REDACTED FOR PRIVACY
• State
MN
• Country Code
US
• Phone Number
REDACTED FOR PRIVACY
Desktop screen Desktop screenshot for lortondata.com
55

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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OVERVIEW

• Domain Owner
Private
• Category
Business  >  Marketing
• Online since
February 24, 1996 Explore Wayback Machine
• Age
28 years, 8 months, 15 days

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by cPanel, Inc. has expired on February 20, 2020.
Title Tag
Lorton Data | Direct Marketing Services
Length: 39 (recommended: 10 to 70)
Meta Description
Lorton Data provides database hygience and direct marketing services. USPS full service provider of NCOALink. We offer marketing lists, direct mail, email and phone campaign services as well as data profiling and analysis.
Length: 222 (recommended: 50 to 160)
Google preview
Desktop Version

Lorton Data | Direct Marketing Services

https://lortondata.com

Lorton Data provides database hygience and direct marketing services. USPS full service provider of NCOALink. We offer marketing lists, direct mail, email and phone...

Mobile Version

https://lortondata.com

Lorton Data | Direct Marketing Services

Lorton Data provides database hygience and direct marketing services. USPS full service provider of NCOALink. We offer marketing l...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by lortondata.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Data profiling Confidence: 84% Arrow up

Data profiling is the process of examining data available from an existing information source (e.g. a database or a file) and collecting statistics or informative summaries about that data.

The purpose of these statistics may be to:

Direct marketing Confidence: 80% Arrow up

Direct marketing is a form of advertising which allows businesses and nonprofit organizations to communicate directly to customers through a variety of media including cell phone text messaging, email, websites, online adverts, database marketing, fliers, catalog distribution, promotional letters and targeted television, newspaper and magazine advertisements as well as outdoor advertising.

Among practitioners, it is also known as direct response.

Advertising mail Confidence: 76% Arrow up

Advertising mail, also known as direct mail (by its senders), junk mail (by its recipients), mailshot or admail, is the delivery of advertising material to recipients of postal mail.

The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry.

Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact.

Email Confidence: 75% Arrow up

Electronic mail, or email, is a method of exchanging digital messages between people using digital devices such as computers and mobile phones.

Email first entered substantial use in the 1960s and by the mid-1970s had taken the form now recognized as email.

Email operates across computer networks, which today is primarily the Internet.

Some early email systems required the author and the recipient to both be online at the same time, in common with instant messaging.

Today's email systems are based on a store-and-forward model.

Email servers accept, forward, deliver, and store messages.

Neither the users nor their computers are required to be online simultaneously; they need to connect only briefly, typically to a mail server or a webmail interface, for as long as it takes to send or receive messages.

United States Postal Service Confidence: 74% Arrow up

The United States Postal Service (USPS), (also known as the Post Office, U.S. Mail, or Postal Service), is an independent agency of the United States federal government responsible for providing postal service in the United States.

It is one of the few government agencies explicitly authorized by the United States Constitution.

WEBSITE SPEED

lortondata.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.6s

This domain loads at the median speed of 0.6 seconds.

Speed Percentile

93%

lortondata.com is faster than approximately 93 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

LAYOUT

Doctype HTML 4.01 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website doesn't seem to be optimized for Mobile Visitors.

Phone
How lortondata.com looks like on a mobile device such as an iPhone.

Tablet
How lortondata.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 37% #ffffff
  • 19% #f0f0f0
  • 7% #e0f0ff
  • 6% #000010
  • 3% #f0ffff
  • 2% #fffff0
  • 2% #001030
  • 2% #0060a0
  • 2% #c0e0f0
  • 1% #e08030
  • 1% #a0d0f0
  • 1% #003060

Text/code ratio

lortondata.com's text/code ratio is 11.02%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 11.02%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 6
  • <H3> 8
  • <H4> 3
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Lorton data
<H2>
2nd level heading
Postal preparation
Email campaigns
Data analysis
Phone services
Marketing lists
<H3>
3rd level heading
Case studies from lorton data
Recent news
Design & print
Enterprise mailing software alternative announced
A-qua mailerâ„¢ desktop available!
<H4>
4th level heading
Data management
Popular services
ındustries served
Alt attributes Arrow up

We found 24 images on this website.
12 ALT attributes are missing on your image tags. The issue affects 9 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 12 images on lortondata.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

It's a good start.

You should focus on obtaining more social shares to improve your overall SEO strategy. Check out these tips to build a better social media presence.

  • Facebook iconFacebook
  • Total Engagement 52
  • Likes 0
  • Shares 52
  • Comments 0

DOMAIN REGISTRAR

Domain Registrar ENOM, INC.
Registration Date 02/24/1996 28 years, 8 months, 15 days ago
Last Modified 01/27/2019 5 years, 9 months, 13 days ago
Expiration Date 02/25/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns10.dnsmadeeasy.com 208.94.148.4 Flag for United StatesUnited States
ns11.dnsmadeeasy.com 208.80.124.4 Flag for United StatesUnited States
ns12.dnsmadeeasy.com 208.80.126.4 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Liquid Web, L.L.C
  • IP Address
  • 67.225.220.144
  • Country
  • Flag for United StatesUnited States
  • Region
  • Michigan , Lansing
  • Latitude and Longitude
  • 42.6898 : -84.6427
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