lubrizol.com Domain Owner Whois and Analysis

DOMAIN OWNER WHOIS

ⓘ The owner's whois contact information is public.

• Contact Name

THE LUBRIZOL CORPORATION

• Organization

THE LUBRIZOL CORPORATION

• Address

29400 LAKELAND BLVD

• City

WICKLIFFE

• Zip Code

44092-2201

• State

• Country Code

• Phone Number

Show phone

• Email

Show email

• Domain Registrar

Network Solutions, LLC
See Domain Dates and Nameservers
See Server Details

SEO SCORE

lubrizol.com
Make your link ↑ do-follow

✅ 8 criteria passed
❌ 3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.

Follow Google PageSpeed Insights to make your page faster.

OVERVIEW

• Domain Owner

THE LUBRIZOL CORPORATION See more

• Category

Personal Finance > Financial News

• Online since

April 14, 1993 Explore Wayback Machine

• Age

31 years, 7 months, 5 days

• Alexa Rank

#250.129, lubrizol.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

❌ SSL Certificate

This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on May 20, 2020.

✅ Title Tag

Specialty Chemicals - The Lubrizol Corporation
Length: 46 (recommended: 10 to 70)

❌ Meta Description

As a leader in specialty chemicals, Lubrizol's mission is to be an essential ingredient in our customers' success. We are a market-driven, specialty chemical company with innovative technologies that include lubricant additives for engine oils and driveline fluids, industrial lubricants, gasoline and diesel fuel additives, additives for home care, personal care and skin care products, TPU and coatings technologies, and pharmaceutical and medical device solutions.
Length: 468 (recommended: 50 to 160)

ⓘ Google preview

Desktop Version

Specialty Chemicals - The Lubrizol Corporation

https://lubrizol.com

As a leader in specialty chemicals, Lubrizol's mission is to be an essential ingredient in our customers' success. We are a market-driven, specialty chemical compan...

Mobile Version

https://lubrizol.com

Specialty Chemicals - The Lubrizol Corporation

As a leader in specialty chemicals, Lubrizol's mission is to be an essential ingredient in our customers' success. We are a marke...

✅ Encoding

Great, language/character encoding is specified: utf-8

✅ URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL	Resolved URL
http://lubrizol.com	https://www.lubrizol.com/
https://lubrizol.com	https://www.lubrizol.com/
http://www.lubrizol.com	https://www.lubrizol.com/
https://www.lubrizol.com	https://www.lubrizol.com/

✅ Robots.txt

https://lubrizol.com/robots.txt

✅ URL Parameters

Great, the domain URLs look clean.

Attribute	Value
ⓘ viewport	width=device-width, initial-scale=1
ⓘ robots	index, follow

SEMANTIC ANALYSIS

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by lubrizol.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics

Diesel fuel Confidence: 84%

Diesel fuel in general is any liquid fuel used in diesel engines, whose fuel ignition takes place, without any spark, as a result of compression of the inlet air mixture and then injection of fuel. (Glow plugs, grid heaters and heater blocks help achieve high temperatures for combustion during engine startup in cold weather) Diesel engines have found broad use as a result of higher thermodynamic efficiency and thus fuel efficiency. This is particularly noted where diesel engines are run at part-load; as their air supply is not throttled as in a petrol engine, their efficiency still remains very high.

Lubricant Confidence: 84%

A lubricant is a substance introduced to reduce friction between surfaces in mutual contact, which ultimately reduces the heat generated when the surfaces move. It may also have the function of transmitting forces, transporting foreign particles, or heating or cooling the surfaces. The property of reducing friction is known as lubricity which is known to be good for other people's daily uses.

Medical device Confidence: 80%

A medical device is any instrument, apparatus, appliance, software, material, or other article—whether used alone or in combination, including the software intended by its manufacturer to be used specifically for diagnostic and/or therapeutic purposes and necessary for its proper application—intended by the manufacturer to be used for human beings for the purpose of:

Gasoline Confidence: 78%

Gasoline, known as petrol outside North America, is a transparent, petroleum-derived liquid that is used primarily as a fuel in internal combustion engines. It consists mostly of organic compounds obtained by the fractional distillation of petroleum, enhanced with a variety of additives.

Lubrizol Confidence: 78%

The Lubrizol Corporation is a provider of specialty chemicals for the transportation, industrial and consumer markets. These products include additives for engine oils and other transportation-related fluids, additives for industrial lubricants, and additives for gasoline and diesel fuel. In addition, Lubrizol makes ingredients and additives for personal care products, pharmaceuticals and medical devices, specialty materials, including plastics technology, and coatings in the form of specialty resins and additives.

WEBSITE SPEED

❌ lubrizol.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.4s

This domain loads at the median speed of 1.4 seconds.

Speed Percentile

64%

lubrizol.com is faster than approximately 64 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #250.129 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

United States of America (40.7%)
India (14.7%)
Others (44.6%)

Traffic country ranks

Country	Rank
United States of America	#120.085
India	#134.632

LAYOUT

ⓘ Doctype HTML5

ⓘ Responsive website, mobile-friendly.

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How lubrizol.com looks like on a mobile device such as an iPhone.

Tablet
How lubrizol.com looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website.

50% #f0f0f0
16% #ffffff
6% #908070
4% #b0a090
4% #a09070
4% #707060
3% #c0b090
2% #1060b0
2% #f0f0ff
1% #2060a0
1% #4080a0
1% #c0d0e0

Text/code ratio

ⓘ lubrizol.com's text/code ratio is 11.02%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.

Text / Code Ratio 11.02%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings

Great, we found headings on this page.

<H1> 4
<H2> 6
<H3> 6
<H4> 0
<H5> 6
<H6> 0

<H1>

Top level heading
ımproving lives
Solutions for everyday life
A 24/7 global network
A culture built on respect

<H2>

2^nd level heading
Lubrizol at a glance
What's new
News
Careers
Events
Ethics and culture

<H3>

3^rd level heading
Lubrizol additives
Lubrizol advanced materials
Rouen updates
One shoe. one material. one earth.
Perfecting the science of performance™
Protecting people and property

<H5>

5^th level heading
Lubrizol pledges $2.2 million to case western reserve university in latest community ınvestment
Sientra announces acquisition of the ındependently operated opusÂ® breast ımplant manufacturing operation from lubrizol life science
Quality engineer
Electrochemical engineer
ıbs (ınternational builders' show)
ıspo

❌ Alt attributes

We found 9 images on this website.
1 ALT attributes are missing on your image tags.

Image	Image URL	Occurrences
	/-/media/Lubrizol/Lubricant-and-Fuel-Additives/Images/LH/Perfecting-Science.jpg?h=329&w=1170&la=en&h...	1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 1 images on lubrizol.com. Check your website to make sure it's specified for each image on the page.

LINKS

ⓘ There is a total of 56 links on the homepage of this website.

ⓘ Internal links : 42

Anchor	Type	URL
	image	/
Company	text	/en/our-company
Our Company	text	/en/our-company
Sustainability	text	/en/sustainability
Ethics and Transparency	text	/en/our-company/ethics
Markets	text	/en
Beauty and Personal Care	text	/en/personal-care
Chlorinated Applications	text	/en/chlorinated-applications
Coatings	text	/en/coatings
CPVC Piping Systems	text	/en/cpvc
Engineered Polymers (TPU)	text	/en/engineered-polymers
Health	text	/en/life-sciences
Home Care	text	/en/home-care
Lubricant and Fuel Additives	text	/en/lubricant-and-fuel-additives
Oilfield and Refinery	text	/en/oilfield-and-refinery
Water Treatment (Carbosperse™ K-700)	text	/en/water-treatment
Careers	text	/en/careers
No anchor	empty	mailto:?subject=specialty chemicals - the lubrizol corporation&body=https://www.lubrizol.com/
Contact	text	/en/contact-us
SDS	text	/en/contact-us/safety-data-sheets
ISO	text	/en/ıso-certificates
Legal	text	/en/legal/terms-of-use
Privacy Statement	text	/en/legal/lubrizol-privacy-and-cookie-policy
Terms of Use	text	/en/legal/terms-of-use
Lubrizol Additives	text	/en/our-company/business-segments/lubrizol-additives
Aftermarket Chemicals	text	/en/lubricant-and-fuel-additives/aftermarket-chemicals
Driveline Additives	text	/en/lubricant-and-fuel-additives/driveline-additives
Engine Oil Additives	text	/en/lubricant-and-fuel-additives/engine-oil-additives
Fuel Additives	text	/en/lubricant-and-fuel-additives/fuel-additives
Industrial Lubricant Additives	text	/en/lubricant-and-fuel-additives/ındustrial-lubricant-additives
Viscosity Modifiers	text	/en/lubricant-and-fuel-additives/viscosity-modifiers
Lubrizol Advanced Materials	text	/en/our-company/business-segments/lubrizol-advanced-materials
Life Science: Beauty,Health, and Home	text	/en/life-science
Performance Coatings	text	/en/coatings
	image	/en/rouen
	image	/en/engineered-polymers/applications/performance-footwear
View All Events	text	/en/events
Code of Ethics	text	/en/our-company/ethics
Corporate Sustainability Report	text	/en/sustainability/sustainability-report
Transparency in Supply Chain	text	/en/our-company/ethics/transparency-in-supply-chain
The Lubrizol Corporation	text	/
Privacy Policy	text	https://www.lubrizol.com/contact-us/lubrizol-privacy-and-cookie-policy

ⓘ External links : 14

Anchor	Type	URL
Newscenter	text	http://newscenter.lubrizol.com/
Log In	text	https://my.lubrizol.com
Register	text	https://my.lubrizol.com/register
No anchor	empty	https://www.facebook.com/sharer/sharer.php?u=https://www.lubrizol.com/
No anchor	empty	http://www.linkedin.com/sharearticle?mini=true&url=https://www.lubrizol.com/
No anchor	empty	https://twitter.com/share?url=https://www.lubrizol.com/
	image	https://why.lubrizol.com/
	image	https://www.freezemaster.com
Lubrizol Pledges $2.2 Million to Case Western Reserve University in Latest Community Investment	text	http://newscenter.lubrizol.com/news-releases/news-release-details/lubrizol-pledges-22-million-case-w...
Sientra Announces Acquisition of the Independently Operated OPUSÂ® Breast Implant Manufacturing Oper...	text	http://newscenter.lubrizol.com/news-releases/news-release-details/sientra-announces-acquisition-inde...
View All News	text	https://newscenter.lubrizol.com/?a89c091f_year%5bvalue%5d=_none&op=filter&a89c091f_widget_id...
View All Jobs	text	https://jobs.lubrizol.com/
IBS (International Builders' Show)	text	http://www.buildersshow.com/home/
ISPO	text	https://www.ispo.com/en/munich

DOMAIN REGISTRAR

ⓘ Domain Registrar	NETWORK SOLUTIONS, LLC
ⓘ Registration Date	04/14/1993 31 years, 7 months, 5 days ago
ⓘ Last Modified	01/02/2019 5 years, 10 months, 17 days ago
ⓘ Expiration Date	04/15/2028 3 years, 5 months from now