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SEO Report for

December 23, 2019 8:09 PM
Desktop screen Desktop screenshot for


Favicon for

10 criteria passed
1 criteria to solve


Fill the missing alt attributes on your images.


• Category
Shopping  >  Hobbies & Interests  >  Style & Fashion  >  Beauty  >  Weapons
• Online since
October 20, 2000 (explore Wayback Machine)
• Age
21 years, 6 months, 28 days
• Alexa Rank
#210.460, is in the world's top 1 million websites
• Owner
Makeup Art Cosmetics Inc. - TMA315793 (See more)


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SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on March 11, 2020.
Title Tag
MAC Cosmetics | Beauty and Makeup Products - Official Site
Length: 58 (recommended: 10 to 70)
Meta Description
Offering more than 100 shades of professional quality cosmetics for All Ages, All Races, and All Genders.
Length: 105 (recommended: 50 to 160)
Google preview
Desktop Version

MAC Cosmetics | Beauty and Makeup Products - Official Site

Offering more than 100 shades of professional quality cosmetics for All Ages, All Races, and All Genders.

Mobile Version

Favicon for

MAC Cosmetics | Beauty and Makeup Products - Official Site

Offering more than 100 shades of professional quality cosmetics for All Ages, All Races, and All Genders.

Great, language/character encoding is specified: utf-8
Hreflang Tags
Alternate URL Hreflang es-py es-gt zh-hk es-cr es-sv
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0, maximum-scale=1, minimal-ui, user-scalable=no
robots noodp


The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

MAC Cosmetics Confidence: 87% Arrow up

MAC Cosmetics, stylized as M·A·C, is a cosmetics manufacturer founded in Toronto in 1984 by Frank Toskan and Frank Angelo.

The company is headquartered in New York City and became part of the Estée Lauder Companies in 1998.

MAC is an abbreviation for Make-up Art Cosmetics.

Beauty Confidence: 72% Arrow up

Beauty is a characteristic of an animal, idea, object, person or place that provides a perceptual experience of pleasure or satisfaction.

Beauty is studied as part of aesthetics, culture, social psychology and sociology.

An "ideal beauty" is an entity which is admired, or possesses features widely attributed to beauty in a particular culture, for perfection.

Gender Confidence: 68% Arrow up

Gender is the range of characteristics pertaining to, and differentiating between, masculinity and femininity.

Depending on the context, these characteristics may include biological sex (i.e. the state of being male, female or an intersex variation which may complicate sex assignment), sex-based social structures (including gender roles and other social roles), or gender identity.

Some cultures have specific gender roles that can be considered distinct from male and female, such as the hijra (chhaka) of India and Pakistan.

Race (human categorization) Confidence: 66% Arrow
Cosmetics Confidence: 66% Arrow


This website is ranked #210.460 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for

Daily visitors by country

  • daily visitors distribution - Total: 1 country
  • Flag for CanadaCanada (85.7%)
  • Flaf icon for other countryOthers (14.3%)

Traffic country ranks

Country Rank
Flag for CanadaCanada #3.724


Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

How looks like on a mobile device such as an iPhone.

How looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 67% #000000
  • 19% #100000
  • 9% #ffffff
  • 3% #f0f0f0
  • 3% #000010
  • 0% #f0ffff
  • 0% #102020
  • 0% #200010
  • 0% #102010
  • 0% #200000
  • 0% #001010
  • 0% #e0d0d0

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 9
  • <H3> 44
  • <H4> 3
  • <H5> 2
  • <H6> 1
Top level heading
Mac cosmetics canada - official site mac cosmetics canada - official site
2nd level heading
Need help?
Customer service
About us
Your account

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
Pro products (2)
4th level heading
Free standard shipping on all canada orders ca $65 and over & free returns on all orders
Thank you
5th level heading
Free shipping!
Exclusive samples
6th level heading
Your m·a·c store
Alt attributes Arrow up

We found 59 images on this website.
49 ALT attributes are missing on your image tags. The issue affects 30 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on /media/export/cms/lipstick_finder/site_assets/Lip_Finder_Crop_184x100.gif 1
Image with missing alt attribute found on /media/export/cms/Touts/gnav_customize_palette_tout_184x100.jpg 1
Image with missing alt attribute found on /media/images/social_login/fb_icon.png 1
Image with missing alt attribute found on /media/export/cms/collections/patentpaint_liplaquer/patent_paint_homepage_hero_pc_1920x500_bw.jpg 1
Image with missing alt attribute found on /media/export/cms/collections/starring_you/Advent_Calendar_Kit_675x560.jpg 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 49 images on Check your website to make sure it's specified for each image on the page.


This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 3.450
  • Likes 858
  • Shares 2.325
  • Comments 267
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0


Registration Date 10/20/2000 21 years, 6 months, 28 days ago
Last Modified 03/14/2015 7 years, 2 months, 3 days ago
Nameservers Arrow up
Host IP Address Country Flag for United StatesUnited States Flag for BelgiumBelgium Flag for JapanJapan


Server map
  • Service Provider (ISP)
  • CenturyLink Communications
  • IP Address
  • Country
  • Flag for United StatesUnited States
  • Region
  • New Jersey , Secaucus
  • Latitude and Longitude
  • 40.7772 : -74.0759


The owner's whois contact information is public.
Makeup Art Cosmetics Inc. - TMA315793
767 5th Ave.
New York
Country Code
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