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Whois & Analysis for marmot.com

Nov 6, 2019 12:15 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
Marmot Mountain, LLC.
• Address
5789 State Farm Drive Suite 100
• City
Rohnert Park
• Zip Code
94928
• State
CA
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for marmot.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Marmot Mountain, LLC. See more
• Category
Shopping
• Online since
• Age
29 years, 3 months, 19 days
• Alexa Rank
#60.198, marmot.com is in the world's top 100.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GoDaddy.com, Inc. has expired on January 17, 2020.
Title Tag
Marmot - Outdoor Clothing & Gear
Length: 36 (recommended: 10 to 70)
Meta Description
Shop the official Marmot online store. Maker of performance outdoor clothing and gear for travel, hiking, camping, snowsports, and more. Marmot
Length: 143 (recommended: 50 to 160)
Google preview
Desktop Version

Marmot - Outdoor Clothing & Gear

https://marmot.com

Shop the official Marmot online store. Maker of performance outdoor clothing and gear for travel, hiking, camping, snowsports, and more. Marmot

Mobile Version

https://marmot.com

Marmot - Outdoor Clothing & Gear

Shop the official Marmot online store. Maker of performance outdoor clothing and gear for travel, hiking, camping, snowsports, an...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by marmot.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Marmot Confidence: 83% Arrow up

Marmots are large squirrels in the genus Marmota, of which there are 15 species.

Biology.

Some species live in mountainous areas, such as the Alps, northern Apennines, Carpathians, Tatras, and Pyrenees in Europe and northwestern Asia; the Rocky Mountains, Black Hills, the Cascade and Pacific Ranges, and the Sierra Nevada in North America; and the Deosai Plateau in Pakistan and Ladakh in India.

Other species prefer rough grassland and can be found widely across North America and the Eurasian Steppe.

The similarly-sized but more social prairie dog is not classified in the genus Marmota but in the related genus Cynomys.

Camping Confidence: 73% Arrow up

Camping is an outdoor recreational activity involving overnight stays away from home in a shelter such as a tent, a caravan, or even a motorhome.

Generally participants leave developed areas to spend time outdoors in more natural ones in pursuit of activities providing them enjoyment.

To be regarded as "camping" a minimum of one night is spent outdoors, distinguishing it from day-tripping, picnicking, and other similarly short-term recreational activities.

Camping can be enjoyed through all four seasons.

Hiking Confidence: 72% Arrow up

Hiking is the preferred term, in Canada and the United States, for a long, vigorous walk, usually on trails (footpaths), in the countryside, while the word walking is used for shorter, particularly urban walks.

On the other hand, in the United Kingdom, and the Republic of Ireland, the word "walking" is acceptable to describe all forms of walking, whether it is a walk in the park or backpacking in the Alps.

The word hiking is also often used in the UK, along with rambling (a slightly old-fashioned term), hillwalking, and fell walking (a term mostly used for hillwalking in northern England).

The term "bushwalking" is endemic to Australia, having been adopted by the Sydney Bush Walkers club in 1927.

In New Zealand a long, vigorous walk or hike is called tramping.

It is a popular activity with numerous worldwide, and studies suggest that all forms of walking have health benefits.

Winter sport Confidence: 65% Arrow
Travel Confidence: 65% Arrow

WEBSITE SPEED

marmot.com website speed is very slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.9s

This domain loads at the median speed of 0.9 seconds.

Speed Percentile

82%

marmot.com is faster than approximately 82 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #60.198 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • marmot.com daily visitors distribution - Total: 3 countries
  • Flag for United States of AmericaUnited States of America (79.0%)
  • Flag for CanadaCanada (5.3%)
  • Flaf icon for other countryOthers (15.7%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #13.116
Flag for CanadaCanada #26.988
Flag for IndiaIndia #141.379

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How marmot.com looks like on a mobile device such as an iPhone.

Tablet
How marmot.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 71% #505050
  • 9% #ffffff
  • 8% #100000
  • 2% #000000
  • 2% #f0d0b0
  • 1% #d0b0a0
  • 1% #e0c0a0
  • 1% #fff0c0
  • 1% #ffe0b0
  • 1% #fffff0
  • 1% #f0f0f0
  • 1% #ffd0a0

Text/code ratio

marmot.com's text/code ratio is 4.23%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.23%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 4
  • <H2> 10
  • <H3> 10
  • <H4> 1
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Alpine heritage. modern design.
From here to there
Cold never felt so good
4 weights of warm
<H2>
2nd level heading
Top of mountain performance comes to the streets with city tech.
These versatile trail-to-town looks will take you anywhere.
ınsulated and down jackets ready to take on chilly adventures.
Quick-drying, eco-conscious flannel that’s ready for every temp and all the adventures.
Shop by category
<H3>
3rd level heading
Our story
People / product / planet™
Technology
#wearemarmot
Join our newsletter
<H4>
4th level heading
Get in touch
Alt attributes Arrow up

We found 36 images on this website.
24 ALT attributes are missing on your image tags. The issue affects 6 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 24 images on marmot.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 3.323
  • Likes 1.235
  • Shares 1.926
  • Comments 162

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 07/17/1995 29 years, 3 months, 19 days ago
Last Modified 11/13/2018 5 years, 11 months, 24 days ago
Expiration Date 07/16/2020 Expired
Nameservers Arrow up
Host IP Address Country
g4.nstld.com 69.36.145.33 Flag for United StatesUnited States
f4.nstld.com 209.112.114.33 Flag for NetherlandsNetherlands
a4.nstld.com 209.112.113.33 Flag for NetherlandsNetherlands

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.16.45.36
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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