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Whois & Analysis for mars.com

Dec 18, 2019 1:31 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for mars.com
83

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Consider adding a robots.txt file in your web server's root directory.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
News / Weather / Information
• Online since
December 6, 1995 Explore Wayback Machine
• Age
28 years, 11 months, 17 days
• Alexa Rank
#46.643, mars.com is in the world's top 50.000 websites!

SUPERCHARGE YOUR SEO

Guest Posting Rocket

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on January 28, 2020.
Title Tag
Global Petcare, Food, Mars Wrigley and Edge Brands
Length: 50 (recommended: 10 to 70)
Meta Description
Mars proudly makes the treats, nutritious meals, & many of your favorite products for over 100 years. Learn why we're ready to become a part of your family.
Length: 160 (recommended: 50 to 160)
Google preview
Desktop Version

Global Petcare, Food, Mars Wrigley and Edge Brands

https://mars.com

Mars proudly makes the treats, nutritious meals, & many of your favorite products for over 100 years. Learn why we're ready to become a part of your family.

Mobile Version

https://mars.com

Global Petcare, Food, Mars Wrigley and Edge Brands

Mars proudly makes the treats, nutritious meals, & many of your favorite products for over 100 years. Learn why we're ready to...

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
Alternate URL Hreflang
https://www.mars.com/home en
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, shrink-to-fit=no
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by mars.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Mars, Incorporated Confidence: 73% Arrow up

Mars is an American global manufacturer of confectionery, pet food, and other food products, and a provider of animal care services, with US$33 billion in annual sales in 2015, and is ranked as the 6th largest privately held company in the United States by Forbes.

Headquartered in McLean, unincorporated Fairfax County, Virginia, US, the company is entirely owned by the Mars family.

Mars operates in six business segments around the world: Chocolate (Hackettstown, New Jersey), Petcare (Brussels, Belgium, Poncitlán and Jalisco, Mexico), Wm.

Wrigley Jr. Company (Chicago, Illinois), Food (Rancho Dominguez, California), Drinks (West Chester, Pennsylvania), and Symbioscience (Germantown, Maryland), the company's life sciences division.

Nutrition Confidence: 66% Arrow up

Nutrition is the science that interprets the interaction of nutrients and other substances in food in relation to maintenance, growth, reproduction, health and disease of an organism.

It includes food intake, absorption, assimilation, biosynthesis, catabolism and excretion.

Food Confidence: 64% Arrow

WEBSITE SPEED

mars.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.2s

This domain loads at the median speed of 2.2 seconds.

Speed Percentile

38%

mars.com is faster than approximately 38 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #46.643 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • mars.com daily visitors distribution - Total: 7 countries
  • Flag for IndiaIndia (9.4%)
  • Flag for Russian FederationRussian Federation (4.3%)
  • Flag for United States of AmericaUnited States of America (38.6%)
  • Flag for AustraliaAustralia (4.1%)
  • Flag for CanadaCanada (3.1%)
  • Flaf icon for other countryOthers (40.5%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #58.811
Flag for TurkeyTurkey #36.277
Flag for Russian FederationRussian Federation #39.728
Flag for United States of AmericaUnited States of America #32.551
Flag for AustraliaAustralia #23.316

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How mars.com looks like on a mobile device such as an iPhone.

Tablet
How mars.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 52% #808080
  • 24% #909090
  • 7% #ffffff
  • 7% #00d0b0
  • 3% #10d0b0
  • 2% #a0a0a0
  • 1% #40b0a0
  • 1% #d0d0d0
  • 1% #40a090
  • 1% #b0b0b0
  • 1% #409080
  • 0% #c0c0c0

Text/code ratio

mars.com's text/code ratio is 4.65%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.65%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 5
  • <H2> 6
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
United states
Join us and take the #pledgeforplanet
Learn about our progress
Our legacy defines our next century
Connect with us
<H2>
2nd level heading
Follow us
Contact us
Social media navigation
ınnovation for generations
Footer primary
Alt attributes Arrow up

We found 70 images on this website.
11 ALT attributes are missing on your image tags. The issue affects 10 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 11 images on mars.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 7.409
  • Likes 532
  • Shares 6.746
  • Comments 131

DOMAIN REGISTRAR

Domain Registrar NOM IQ LTD (DBA COM LAUDE)
Registration Date 12/06/1995 28 years, 11 months, 17 days ago
Last Modified 12/02/2019 4 years, 11 months, 21 days ago
Expiration Date 12/05/2020 Expired

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 52.70.74.166
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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