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SEO Report for mastercard.ie

November 6, 2019 7:34 AM
Desktop screen Desktop screenshot for mastercard.ie

SEO SCORE

Favicon for mastercard.iemastercard.ie
52

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your title tag clear, concise and include your most important keywords.
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Make your meta description eloquent and appealing, neither too short nor too long.
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OVERVIEW

• Category
Personal Finance  >  Credit / Debit & Loans
• Alexa Rank
#947.255, mastercard.ie is in the world's top 1 million websites

FREE FORM BUILDER

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by Entrust, Inc. is valid from August 8, 2019 to November 7, 2021.
Title Tag
Mastercard | A World Beyond Cash | Leader in Global Digital Payment Solutions & Technology
Length: 94 (recommended: 10 to 70)
Meta Description
Mastercard is a leader in global payments and a technology company that connects billions of consumers, thousand of financial institutions, and millions of merchants, as well as governments and businesses around the world.
Length: 222 (recommended: 50 to 160)
Google preview
Desktop Version

Mastercard | A World Beyond Cash | Leader in Global Digital Payment So...

https://mastercard.ie

Mastercard is a leader in global payments and a technology company that connects billions of consumers, thousand of financial institutions, and millions of merchants...

Mobile Version

Favicon for mastercard.ie https://mastercard.ie

Mastercard | A World Beyond Cash | Leader in Global Digital Payment So...

Mastercard is a leader in global payments and a technology company that connects billions of consumers, thousand of financial inst...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by mastercard.ie.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
MasterCard Confidence: 84% Arrow up

Mastercard Incorporated or Mastercard Worldwide is an American multinational financial services corporation headquartered in the MasterCard International Global Headquarters, Purchase, New York, United States, in Westchester County.

The Global Operations Headquarters is located in O'Fallon, Missouri, United States, a suburb of St.

Louis, Missouri.

Throughout the world, its principal business is to process payments between the banks of merchants and the card issuing banks or credit unions of the purchasers who use the "Mastercard" brand debit and credit cards to make purchases.

Mastercard Worldwide has been a publicly traded company since 2006.

Prior to its initial public offering, MasterCard Worldwide was a cooperative owned by the more than 25,000 financial institutions that issue its branded cards.

Financial institution Confidence: 69% Arrow up

In finance and economics, a financial institution is an institution that provides financial services for its clients or members.

One of the most important financial services provided by a financial institution is acting as a financial intermediary.

Most financial institutions are regulated by the government.

Business Confidence: 68% Arrow
Payment Confidence: 66% Arrow
Consumer Confidence: 66% Arrow

WEBSITE SPEED

mastercard.ie website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

TRAFFIC

This website is ranked #947.255 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for mastercard.ie

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How mastercard.ie looks like on a mobile device such as an iPhone.

Tablet
How mastercard.ie looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 92% #000000
  • 8% #203030
  • 0% #400010
  • 0% #604010
  • 0% #200000
  • 0% #301020
  • 0% #706070
  • 0% #304030
  • 0% #706050
  • 0% #501010
  • 0% #304040
  • 0% #302030

Text/code ratio

mastercard.ie's text/code ratio is 5.59%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.59%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 4
  • <H3> 20
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Pay with your mastercard® using apple pay
<H2>
2nd level heading
Doing well as a company by doing good
Sound on: mastercard debuts sonic brand
Mastercard newsroom
Please select a location
<H3>
3rd level heading
Learn how we're bringing millions of people into the financial fold
Learn how we're opening doors to financial freedom
Find out how our technology and expertise are making payments safe and simple for people everywhere
Delight your palate with unique dining experiences
Work for a company where anything is possible
Alt attributes Arrow up

We found 39 images on this website.
35 ALT attributes are missing on your image tags. The issue affects 22 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on mastercard.ie /etc/designs/mccom/en-ie/_jcr_content/global/logo.adaptive.320.low.png/1552934595210.png 1
Image with missing alt attribute found on mastercard.ie /etc/designs/mccom/en-ie/jcr:content/global/logo.img.png/1552934595210.png 1
Image with missing alt attribute found on mastercard.ie /etc/designs/mccom/en-ie/_jcr_content/global/logo/mobile.adaptive.320.low.svg/1551870094173.svg 1
Image with missing alt attribute found on mastercard.ie /content/dam/mccom/global/logos/logo-mastercard-mobile.svg 1
Image with missing alt attribute found on mastercard.ie /en-ie/_jcr_content/contentpar/herobanner/herobannerpar/hero_1813600310/image.adaptive.full.high.jpg... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 35 images on mastercard.ie. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 703
  • Likes 1
  • Shares 674
  • Comments 28
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

SERVER

  • Service Provider (ISP)
  • Akamai Technologies
  • IP Address
  • 23.53.22.5
  • Country
  • Flag for FranceFrance
  • Region
  • Île-de-France , Paris
  • Latitude and Longitude
  • 48.8566 : 2.35222

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