Whois & Analysis for masterfile.com

Rights Managed, or RM, in photography and the stock photo industry, refers to a copyright license which, if purchased by a user, allows the one-time use of the photo as specified by the license.

If the user wants to use the photo for other uses an additional license needs to be purchased.

RM licences can be given on a non-exclusive or exclusive basis.

In stock photography RM is one of the two common license types together with royalty-free, subscription and microstock photography being business models often confused as separate license types (both use the royalty-free license type).

Stock photography is the supply of photographs, which are often licensed for specific uses.

The stock photo industry, which began to gain hold in the 1920s, has established models including traditional macrostock photography, midstock photography, and microstock photography.

Conventional stock agencies charge from several hundred to several thousand American dollars per image, while microstock photography may sell for around USD 25 cents.

Professional stock photographers traditionally place their images with one or more stock agencies on a contractual basis, while stock agencies may accept the high-quality photos of amateur photographers through online submission.

Royalty-free, or RF, refers to the right to use copyright material or intellectual property without the need to pay royalties or license fees for each use or per volume sold, or some time period of use or sales.

Masterfile Corporation is a stock photography library in Toronto, Ontario, Canada It is represented in over 100 other countries around the world by independent agents and distributors.

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea.

Sponsors of advertising are often businesses who wish to promote their products or services.

Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message.

It is differentiated from personal selling in that the message is nonpersonal, i.e., not directed to a particular individual.