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Whois & Analysis for masterpass.com

Dec 16, 2019 1:12 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Internet Development
• Organization
MasterCard International Inc.
• Address
2200 MasterCard Blvd,
• City
O Fallon
• Zip Code
63366
• State
MO
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for masterpass.com
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
MasterCard International Inc. See more
• Category
Personal Finance
• Online since
April 30, 2001 Explore Wayback Machine
• Age
23 years, 6 months, 9 days
• Alexa Rank
#67.039, masterpass.com is in the world's top 100.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Entrust, Inc. has expired on January 11, 2020.
Title Tag
Masterpass - Digital Wallet by Mastercard
Length: 41 (recommended: 10 to 70)
Meta Description
Masterpass is a digital wallet offered by Mastercard to provide the consumers with a faster checkout process by storing the payment and shipping information at a secured location. Get started with an amazing shopping experience with Masterpass mobile wallet.
Length: 258 (recommended: 50 to 160)
Google preview
Desktop Version

Masterpass - Digital Wallet by Mastercard

https://masterpass.com

Masterpass is a digital wallet offered by Mastercard to provide the consumers with a faster checkout process by storing the payment and shipping information at a sec...

Mobile Version

https://masterpass.com

Masterpass - Digital Wallet by Mastercard

Masterpass is a digital wallet offered by Mastercard to provide the consumers with a faster checkout process by storing the paymen...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, shrink-to-fit=no

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by masterpass.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
MasterCard Confidence: 91% Arrow up

Mastercard Incorporated or Mastercard Worldwide is an American multinational financial services corporation headquartered in the MasterCard International Global Headquarters, Purchase, New York, United States, in Westchester County.

The Global Operations Headquarters is located in O'Fallon, Missouri, United States, a suburb of St. Louis, Missouri.

Throughout the world, its principal business is to process payments between the banks of merchants and the card issuing banks or credit unions of the purchasers who use the "Mastercard" brand debit and credit cards to make purchases.

Mastercard Worldwide has been a publicly traded company since 2006.

Prior to its initial public offering, MasterCard Worldwide was a cooperative owned by the more than 25,000 financial institutions that issue its branded cards.

Digital wallet Confidence: 84% Arrow up

A digital wallet refers to an electronic device that allows an individual to make electronic transactions.

This can include purchasing items on-line with a computer or using a smartphone to purchase something at a store.

An individual's bank account can also be linked to the digital wallet.

They might also have their driver’s license, health card, loyalty card(s) and other ID documents stored on the phone.

The credentials can be passed to a merchant’s terminal wirelessly via near field communication (NFC).

Increasingly, digital wallets are being made not just for basic financial transactions but to also authenticate the holder's credentials.

For example, a digital-wallet could potentially verify the age of the buyer to the store while purchasing alcohol.

The system has already gained popularity in Japan, where digital wallets are known as "wallet mobiles".

Point of sale Confidence: 70% Arrow up

The point of sale (POS) or point of purchase (POP) is the time and place where a retail transaction is completed.

At the point of sale, the merchant would calculate the amount owed by the customer and indicate the amount, and may prepare an invoice for the customer (which may be a cash register printout), and indicate the options for the customer to make payment.

It is also the point at which a customer makes a payment to the merchant in exchange for goods or after provision of a service.

After receiving payment, the merchant may issue a receipt for the transaction, which is usually printed, but is increasingly being dispensed with or sent electronically.

Consumer Confidence: 68% Arrow up

A consumer is a person or organization that uses economic services or commodities.

In economic systems consumers are utilities expressed in the decision to trade or not.

Payment Confidence: 67% Arrow

WEBSITE SPEED

masterpass.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.8s

This domain loads at the median speed of 0.8 seconds.

Speed Percentile

88%

masterpass.com is faster than approximately 88 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #67.039 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • masterpass.com daily visitors distribution - Total: 8 countries
  • Flag for SingaporeSingapore (5.5%)
  • Flag for TurkeyTurkey (4.9%)
  • Flag for United States of AmericaUnited States of America (12.9%)
  • Flag for ItalyItaly (30.1%)
  • Flag for CanadaCanada (8.4%)
  • Flaf icon for other countryOthers (38.2%)

Traffic country ranks

Country Rank
Flag for SingaporeSingapore #6.437
Flag for TurkeyTurkey #20.277
Flag for Russian FederationRussian Federation #114.098
Flag for United States of AmericaUnited States of America #81.504
Flag for UkraineUkraine #42.886

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How masterpass.com looks like on a mobile device such as an iPhone.

Tablet
How masterpass.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 51% #606060
  • 17% #201000
  • 16% #301000
  • 7% #000000
  • 5% #100000
  • 3% #605050
  • 1% #604010
  • 0% #603000
  • 0% #000010
  • 0% #500010
  • 0% #706040
  • 0% #706020

Text/code ratio

masterpass.com's text/code ratio is 2.98%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.98%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 0
  • <H3> 1
  • <H4> 0
  • <H5> 2
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H3>
3rd level heading
Masterpass™ has upgraded to a better way to pay
<H5>
5th level heading
Need help?
Please select a location
Alt attributes Arrow up

We found 6 images on this website.
4 ALT attributes are missing on your image tags. The issue affects 3 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 4 images on masterpass.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 2.140
  • Likes 939
  • Shares 632
  • Comments 569

DOMAIN REGISTRAR

Domain Registrar MARKMONITOR, INC.
Registration Date 04/30/2001 23 years, 6 months, 9 days ago
Last Modified 03/29/2019 5 years, 7 months, 11 days ago
Expiration Date 04/30/2020 Expired
Nameservers Arrow up
Host IP Address Country
a18-64.akam.net 95.101.36.64 Flag for FranceFrance
a22-65.akam.net 23.211.61.65 Flag for United StatesUnited States
a4-66.akam.net 72.246.46.66 Flag for ColombiaColombia

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Akamai Technologies
  • IP Address
  • 23.65.201.50
  • Country
  • Flag for FranceFrance
  • Region
  • Île-de-France , Paris
  • Latitude and Longitude
  • 48.8566 : 2.35222
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