matas.dk Domain Owner Whois and Analysis

DOMAIN OWNER WHOIS

ⓘ The owner has chosen to keep his whois contact information private.

SEO SCORE

matas.dk
Make your link ↑ do-follow

✅ 10 criteria passed
❌ 1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.

OVERVIEW

• Domain Owner

Private

• Category

Arts & Entertainment > Books & Literature

• Online since

August 24, 1995 Explore Wayback Machine

• Age

29 years, 2 months, 14 days

• Alexa Rank

#91.878, matas.dk is in the world's top 100.000 websites!

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TECHNICAL SEO & SECURITY

❌ SSL Certificate

This website is not SSL secured (HTTPS), the certificate issued by COMODO CA Limited has expired on June 15, 2020.

✅ Title Tag

Matas.dk - Danmarks Største Matas
Length: 34 (recommended: 10 to 70)

✅ Meta Description

Danmarks største Matas lige ved hånden med alt i makeup, hudpleje, hår og helse. Køb online, byt i butik. Shop mere end 1000 brands. Udsalget er i gang.
Length: 156 (recommended: 50 to 160)

ⓘ Google preview

Desktop Version

Matas.dk - Danmarks Største Matas

https://matas.dk

Danmarks største Matas lige ved hånden med alt i makeup, hudpleje, hår og helse. Køb online, byt i butik. Shop mere end 1000 brands. Udsalget er i gang.

Mobile Version

https://matas.dk

Matas.dk - Danmarks Største Matas

Danmarks største Matas lige ved hånden med alt i makeup, hudpleje, hår og helse. Køb online, byt i butik. Shop mere end 1000 brand...

✅ Encoding

Great, language/character encoding is specified: utf-8

✅ URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL	Resolved URL
http://matas.dk	https://www.matas.dk/
https://matas.dk	https://www.matas.dk/
http://www.matas.dk	https://www.matas.dk/
https://www.matas.dk	https://www.matas.dk/

✅ Robots.txt

https://www.matas.dk/robots.txt

✅ URL Parameters

Great, the domain URLs look clean.

Attribute	Value
ⓘ viewport	width=device-width, initial-scale=1.0
ⓘ robots	index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1

SEMANTIC ANALYSIS

ⓘ The owner has associated the following topics to the website.

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by matas.dk.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics

Butik Confidence: 100%

Danmark Confidence: 100%

Hår Confidence: 100%

Kosmetik Confidence: 100%

Matas Confidence: 100%

WEBSITE SPEED

✅ matas.dk website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.4s

This domain loads at the median speed of 2.4 seconds.

Speed Percentile

35%

matas.dk is faster than approximately 35 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #91.878 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

Denmark (92.9%)
Others (7.1%)

Traffic country ranks

Country	Rank
Denmark	#230

LAYOUT

ⓘ Doctype HTML5

ⓘ Responsive website, mobile-friendly.

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How matas.dk looks like on a mobile device such as an iPhone.

Tablet
How matas.dk looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website.

20% #f0a0a0
19% #ffffff
11% #000000
8% #f0a0c0
5% #002050
4% #e0b0b0
4% #ffe0f0
3% #f0c0b0
3% #c08060
3% #d09070
3% #ffd0d0
2% #f0f0f0

Main HTML tags

✅ Headings

Great, we found headings on this page.

<H1> 0
<H2> 0
<H3> 3
<H4> 4
<H5> 0
<H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H3>

3^rd level heading
Nyhed: jo malone
Nyhed: rituals
Nyhed: aēsop

<H4>

4^th level heading
Produkter
Min club matas profil
Kundeservice
Kontakt matas kundeservice

❌ Alt attributes

We found 108 images on this website.
27 ALT attributes are missing on your image tags.

Image	Image URL	Occurrences
	https://mediacache1.matas.dk/v-637130409800951617/c7/36/797e-6d81-4e62-a31a-1e08f5d69924/01_fs_break...	1
	https://mediacache1.matas.dk/v-637122625863807839/30/b6/fa25-0c18-4fc7-a501-3df764f5938f/52_fs_makeu...	1
	https://mediacache1.matas.dk/v-637129404464303208/0b/12/a0b5-27bf-4ad3-8ff0-ea780c68ac54/52_fs_makeu...	1
	https://mediacache1.matas.dk/v-637129404466823330/5d/53/6ea6-d714-49b8-8df2-8a9400eae9ae/52_fs_haar_...	1
	https://mediacache1.matas.dk/v-637129404470153594/5d/ce/c3d2-0b39-453f-848e-4107c67e3ab3/52_fs_avis_...	1
	https://mediacache1.matas.dk/v-637122665091072545/b5/91/f92b-3af4-4e64-8873-cd5436c1e8da/52_fs_nytaa...	1
	https://images.matas.dk/Assets_v3/400001-500000/423001-424000/423601-423700/423677/productlist_v1_x1...	1
	https://images.matas.dk/Assets_v3/300001-400000/352001-353000/352001-352100/352030/productlist_v1_x1...	1
	https://images.matas.dk/Assets_v3/300001-400000/346001-347000/346801-346900/346890/productlist_v1_x1...	1
	https://images.matas.dk/Assets_v3/1-100000/29001-30000/29501-29600/29595/productlist_v1_x1.jpg	1
	https://images.matas.dk/Assets_v3/300001-400000/380001-381000/380901-381000/380912/productlist_v1_x1...	1
	https://images.matas.dk/Assets_v3/300001-400000/363001-364000/363001-363100/363048/productlist_v1_x1...	1
	https://images.matas.dk/Assets_v3/300001-400000/378001-379000/378401-378500/378461/productlist_v1_x1...	1
	https://images.matas.dk/Assets_v3/300001-400000/389001-390000/389401-389500/389429/productlist_v1_x1...	1
	https://images.matas.dk/Assets_v3/300001-400000/364001-365000/364501-364600/364564/productlist_v1_x1...	1
	https://images.matas.dk/Assets_v3/300001-400000/386001-387000/386701-386800/386755/productlist_v1_x1...	1
	https://images.matas.dk/Assets_v3/200001-300000/232001-233000/232901-233000/232944/productlist_v1_x1...	1
	https://mediacache1.matas.dk/v-637114968268950504/80/05/a416-56a2-49fa-9100-cf5428c7f4b6/49_fs_tease...	1
	https://mediacache1.matas.dk/v-637116515196329448/2a/60/525b-6d92-4777-9b90-c1e8dbc94059/50_fs_tease...	1
	https://mediacache1.matas.dk/v-637122667985813697/a3/76/fb0b-435a-4cb4-a6c8-bbb5cd3f93f7/45_aesop_te...	1
	https://mediacache1.matas.dk/v-637063524451748571/e6/63/32d3-e733-43a8-a4be-9e625884231f/brands_vi_e...	1
	https://mediacache1.matas.dk/v-637105324018907591/b9/b8/9543-dc8b-4405-b2df-ffc5c8853c83/brands_vi_e...	1
	https://mediacache1.matas.dk/v-637123433313504872/cb/44/756c-60d2-432c-9872-b66df0803608/22_brandfok...	1
	https://mediacache1.matas.dk/v-637123437633626027/d3/ac/dd4a-359c-4b6e-bc7a-e288b23ae905/04_brandfok...	1
	https://mediacache1.matas.dk/v-637123433324015588/c9/05/6abd-e573-48a4-b2b7-c9e2af736b44/14_brandfok...	1
	https://mediacache1.matas.dk/v-637063733192420530/1a/c4/8de7-b290-4305-8984-c59c92bc18ff/06_brandfok...	1
	/svg/icons_instagram-color.svg	1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 27 images on matas.dk. Check your website to make sure it's specified for each image on the page.

LINKS

ⓘ There is a total of 137 links on the homepage of this website.

ⓘ Internal links : 130

For a better readability, only the first 50 internal links are shown below.

Anchor	Type	URL
Forside	text	/
No anchor	empty	/stories
No anchor	empty	/onboarding
No anchor	empty	/
Find butik	text	/find-butik
Ønskeliste	text	/min-oenskeliste
Kurv	text	/indkoebskurv
Nyheder	text	/nye-varer-i-matas
Mærker	text	/maerker
Jul & Gaver	text	/gaver
Hudpleje	text	/hudpleje
Parfumer & Dufte	text	/dufte
Makeup	text	/makeup
Hår	text	/haar-styling
Helse	text	/helse-sundhed
Bolig	text	/bolig-livsstil
Mænd	text	/maend
Tilbud	text	/tilbud
Matas Natur	text	/natur
StyleBox by Matas	text	/stylebox-by-matas
Spar 25% på alt* makeup og styling til hår	text	https://www.matas.dk/special-tilbud/25-paa-al-makeup-styling
	image	/tilbud
	image	https://www.matas.dk/special-tilbud/25-paa-al-makeup-styling
	image	/chanel
	image	/kiehls
	image	/jo-malone
	image	/mac
	image	/tromborg
	image	/lancome
	image	/rituals
	image	/matas-natur
	image	/clinique
	image	/dior
	image	/sisley
	image	/murad
	image	/la-mer
	image	/aurelia
	image	/glamglow
	image	/starskin
	image	/chloe
	image	/marc-jacobs
	image	/clean
	image	/filorga
	image	/helena-rubinstein
	image	/elizabeth-arden
	image	/swiss-clinic
	image	/rudolph-care
	image	/matas-striber
	image	https://www.matas.dk/stories-glitter-og-glimmer
SHOP HER	text	https://www.matas.dk/stories-glitter-og-glimmer

ⓘ External links : 7

Anchor	Type	URL
Kundeservice	text	https://kundeservice.matas.dk/hc/da
FAQ	text	https://kundeservice.matas.dk/hc/da
Kontakt	text	https://kundeservice.matas.dk/hc/da/requests/new
Retur og reklamation	text	https://kundeservice.matas.dk/hc/da/categories/360000034665-retur-og-reklamation
Job i Matas	text	https://matas.career.emply.com/forside
Investor Relations	text	https://investor.matas.dk/
	image	https://laegemiddelstyrelsen.dk/da/apoteker/koeb-og-salg-af-medicin-paa-internettet/detailforhandler...