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Mattel Inc | The Official Home of Mattel Toys and Brands
https://mattel.com
The official website for your favorite Mattel toys and games including Barbie, American Girl, Fisher-Price, Hot Wheels, Monster High, MEGA, UNO, and many more!
https://mattel.com
Mattel Inc | The Official Home of Mattel Toys and Brands
The official website for your favorite Mattel toys and games including Barbie, American Girl, Fisher-Price, Hot Wheels, Monster Hi...
Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.
| Attribute | Value |
| ⓘ viewport | width=device-width, initial-scale=1 |
| ⓘ viewport | width=device-width, initial-scale=1.0 |
ⓘ The results of our semantic analysis are shown below using the website's language.
They are the main concepts covered by mattel.com.
Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.
| Topics | |
Monster High Confidence: 93% 
|
|
Fisher-Price Confidence: 92%
|
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Hot Wheels Confidence: 90%
|
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Mattel Confidence: 88%
|
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Barbie Confidence: 84%
|
❌ mattel.com website speed is slow. Page speed is important for visitors and search engines.
Get insights to improve your page loading time.
This domain loads at the median speed of 2.2 seconds.
mattel.com is faster than approximately 36 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.
A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.
ⓘ This website is ranked #19.135 by Alexa.
This rank is traffic based. The lower the rank is, the better the domain is ranked.
| Country | Rank |
 India |
#27.658 |
 Turkey |
#35.450 |
 Malaysia |
#8.584 |
 Russian Federation |
#40.944 |
 United States of America |
#4.121 |
 Australia |
#28.255 |
 Chile |
#4.853 |
 Greece |
#20.974 |
 Mexico |
#11.905 |
 Canada |
#13.391 |
 Canada |
#0 |
Mobile Rendering
This website seems to be optimized for Mobile Visitors.
Phone
Tablet
A good text to HTML ratio is anywhere from 25 to 70%.
This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.
Great, we found headings on this page.
However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.
We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.
| 2nd level heading |
| Main navigation |
| Now you can prove ıt (2) |
| 'tis the season... (2) |
| All welcome |
| What's new at mattel |
| Featured mattel brands |
| Featured products |
| Featured mobile apps |
| Where to find us |
| 3rd level heading |
| Hot wheels legendstour! |
| American girl's 2019 girl of the year™ |
| 4th level heading |
| Shop our brands |
| About mattel |
| For the collector |
| Helpful links |
| Follow mattel |
| 5th level heading |
| Do you want to continue? |
We found 158 images on this website.
52
ALT attributes are missing on your image tags. The issue affects 10 actual different images that could be loaded more than once in your page.
Alternative text allows you to add a description to an image.
Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.
It looks like you're missing alternative text for 52 images on mattel.com. Check your website to make sure it's specified for each image on the page.
| Anchor | Type | URL |
 |
image | /en-us |
| Our Brands | text | /en-us/brands-page |
| View more | text | /en-us/brands-page |
| View more | text | /en-us/mobile-apps |
 |
image | /en-us/hot-wheelsr-race |
 |
image | /en-us/thomas-friendstm-go-go-thomas |
 |
image | /en-us/barbie-dreamhouse |
 |
image | /en-us/hot-wheelsr-infinite-loop |
 |
image | /en-us/barbietm-world-explorer |
 |
image | /en-us/thomas-friendstm-adventures |
 |
image | /en-us/uno |
 |
image | /en-us/barbietm-fashion-closet |
For a better readability, only the first 50 external links are shown below.
| ⓘ Domain Registrar | MARKMONITOR, INC. |
| ⓘ Registration Date | 06/05/1995 29 years, 5 months, 1 day ago |
| ⓘ Last Modified | 05/03/2019 5 years, 6 months, 4 days ago |
| ⓘ Expiration Date | 06/03/2020 Expired |
| Host | IP Address | Country |
| ns7.markmonitor.com | 162.88.61.19 | United States |
| ns1.markmonitor.com | 64.124.69.50 | United States |
| ns2.markmonitor.com | 162.88.60.13 | United States |
| ns3.markmonitor.com | 162.88.61.15 | United States |
| ns5.markmonitor.com | 162.88.61.17 | United States |
| ns4.markmonitor.com | 162.88.60.15 | United States |
| ns6.markmonitor.com | 162.88.60.17 | United States |
Others (10.5%)
SOCIAL MEDIA PRESENCE
You have a relatively high presence on social media, keep going!
The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.