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SEO Report for mbari.org

November 28, 2019 4:56 PM
Desktop screen Desktop screenshot for mbari.org

SEO SCORE

Favicon for mbari.orgmbari.org
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Category
News / Weather / Information
• Online since
April 11, 1989 (explore Wayback Machine)
• Age
30 years, 11 months, 23 days
• Alexa Rank
#375.200, mbari.org is in the world's top 1 million websites

FREE FORM BUILDER

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Sectigo Limited has expired on February 6, 2020.
Title Tag
Monterey Bay Aquarium Research Institute | MBARI
Length: 48 (recommended: 10 to 70)
Meta Description
MBARI is a unique oceanographic research center where scientists and engineers work together to develop new tools and methods for studying the ocean.
Length: 149 (recommended: 50 to 160)
Google preview
Desktop Version

Monterey Bay Aquarium Research Institute | MBARI

https://mbari.org

MBARI is a unique oceanographic research center where scientists and engineers work together to develop new tools and methods for studying the ocean.

Mobile Version

Favicon for mbari.org https://mbari.org

Monterey Bay Aquarium Research Institute | MBARI

MBARI is a unique oceanographic research center where scientists and engineers work together to develop new tools and methods for...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1
robots max-snippet:-1, max-image-preview:large, max-video-preview:-1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by mbari.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Monterey Bay Aquarium Research Institute Confidence: 88% Arrow up

The Monterey Bay Aquarium Research Institute (MBARI) is a private, non-profit oceanographic research center in Moss Landing, California.

MBARI was founded in 1987 by David Packard, and is primarily funded by the David and Lucile Packard Foundation.

Christopher Scholin serves as the institute's president and chief executive officer, managing a work force of approximately 220 scientists, engineers, and operations and administrative staff.

Oceanography Confidence: 72% Arrow up

Oceanography (compound of the Greek words ὠκεανός meaning "ocean" and γράφω meaning "write"), also known as oceanology, is the study of the physical and the biological aspects of the ocean.

It is an Earth science covering a wide range of topics, including ecosystem dynamics; ocean currents, waves, and geophysical fluid dynamics; plate tectonics and the geology of the sea floor; and fluxes of various chemical substances and physical properties within the ocean and across its boundaries.

These diverse topics reflect multiple disciplines that oceanographers blend to further knowledge of the world ocean and understanding of processes within: astronomy, biology, chemistry, climatology, geography, geology, hydrology, meteorology and physics.

Paleoceanography studies the history of the oceans in the geologic past.

Scientific method Confidence: 70% Arrow up

The scientific method is a body of techniques for investigating phenomena, acquiring new knowledge, or correcting and integrating previous knowledge.

To be termed scientific, a method of inquiry is commonly based on empirical or measurable evidence subject to specific principles of reasoning.

The Oxford Dictionaries Online define the scientific method as "a method or procedure that has characterized natural science since the 17th century, consisting in systematic observation, measurement, and experiment, and the formulation, testing, and modification of hypotheses".

Experiments need to be designed to test hypotheses.

The most important part of the scientific method is the experiment.

Engineering Confidence: 67% Arrow
Scientist Confidence: 65% Arrow

WEBSITE SPEED

mbari.org website speed is very slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

6s

This domain loads at the median speed of 6 seconds.

Speed Percentile

5%

mbari.org is faster than approximately 5 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #375.200 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for mbari.org

Daily visitors by country

  • mbari.org daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (59.4%)
  • Flaf icon for other countryOthers (40.6%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #114.184

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How mbari.org looks like on a mobile device such as an iPhone.

Tablet
How mbari.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 31% #ffffff
  • 22% #000000
  • 8% #f0f0f0
  • 7% #101020
  • 6% #004060
  • 3% #e0f0f0
  • 3% #90b0d0
  • 2% #f0ffff
  • 2% #a0c0e0
  • 2% #306080
  • 2% #c0d0f0
  • 2% #205060

Text/code ratio

mbari.org's text/code ratio is 4.90%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.90%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 0
  • <H3> 13
  • <H4> 2
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H3>
3rd level heading
Mbarı researchers are studying vision in deep-sea animals like this unusual piglet squid, helicocranchia . ımage by kat bolstad.midwater ecology expedition fall 2019
Newly updated our shared seas website provides critical summary of ocean health
2020 postdoctoral fellowship
Humpback whale songs in your living room
Glowing to the bottom
<H4>
4th level heading
Featured vıdeo: viperfish with fangs to die for
Featured images
Alt attributes Arrow up

We found 32 images on this website.
20 ALT attributes are missing on your image tags. The issue affects 19 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 20 images on mbari.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.315
  • Likes 322
  • Shares 926
  • Comments 67
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar NAMECHEAP, INC.
Registration Date 04/11/1989 30 years, 11 months, 23 days ago
Last Modified 09/25/2018 1 year, 6 months, 5 days ago
Nameservers Arrow up
Host IP Address Country
ns1.comcastbusiness.net 69.252.250.103 Flag for United StatesUnited States
ns2.comcastbusiness.net 68.87.85.132 Flag for United StatesUnited States
ns3.comcastbusiness.net 68.87.76.228 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Linode, LLC
  • IP Address
  • 50.116.6.168
  • Country
  • Flag for United StatesUnited States
  • Region
  • California , Los Angeles
  • Latitude and Longitude
  • 34.0522 : -118.244

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