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SEO Report for

December 17, 2019 6:02 AM
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9 criteria passed
2 criteria to solve


Make all versions of your website point to the same URL.
Fill the missing alt attributes on your images.


• Category
Food & Drink
• Online since
November 14, 2000 (explore Wayback Machine)
• Age
21 years, 9 months, 1 day
• Alexa Rank
#921.750, is in the world's top 1 million websites
• Owner
McCain Foods Ltd. (See more)


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SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Entrust, Inc. has expired on March 18, 2020.
Title Tag
Smile With McCain | Wholesome Meals, Snacks, & Recipes
Length: 58 (recommended: 10 to 70)
Meta Description
Wake up to savoury potato pancakes from McCain Foods. Seasoned with onions and spices these make an easy and delicious side dish for any breakfast recipe.
Length: 154 (recommended: 50 to 160)
Google preview
Desktop Version

Smile With McCain | Wholesome Meals, Snacks, & Recipes

Wake up to savoury potato pancakes from McCain Foods. Seasoned with onions and spices these make an easy and delicious side dish for any breakfast recipe.

Mobile Version

Favicon for

Smile With McCain | Wholesome Meals, Snacks, & Recipes

Wake up to savoury potato pancakes from McCain Foods. Seasoned with onions and spices these make an easy and delicious side dish f...

Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1


The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

McCain Foods Confidence: 88% Arrow up

McCain Foods Limited is a Canadian multi-national privately owned company that was established in 1957 in Florenceville, New Brunswick, Canada.

It is one of the world's largest manufacturer of frozen French fries and other potato specialties.

It is also held as one of Canada's best managed companies with a platinum status recognizing their business performance and efforts throughout their organization.

Side dish Confidence: 81% Arrow up

A side dish, sometimes referred to as a side order, side item, or simply a side, is a food item that accompanies the entrée or main course at a meal.

Potato pancake Confidence: 79% Arrow up

Potato pancakes, latkes or boxties, are shallow-fried pancakes of grated or ground potato, flour and egg, often flavored with grated garlic or onion and seasoning.

They may be topped with a variety of condiments, ranging from the savory (such as sour cream or cottage cheese), to the sweet (such as apple sauce or sugar), or they may be served plain.

The dish is sometimes made from mashed potatoes to make pancake-shaped croquettes.

Spice Confidence: 75% Arrow up

A spice is a seed, fruit, root, bark, or other plant substance primarily used for flavoring, coloring or preserving food.

Spices are distinguished from herbs, which are the leaves, flowers, or stems from plants used for flavoring or as a garnish.

Sometimes, spices may be ground into a powder for convenience.

Many spices have antimicrobial properties.

This may explain why spices are more commonly used in warmer climates, which have more infectious diseases, and why the use of spices is prominent in meat, which is particularly susceptible to spoiling.

Spices are sometimes used in medicine, religious rituals, cosmetics or perfume production, or as a vegetable.

Onion Confidence: 74% Arrow up

The onion (Allium cepa L., from Latin cepa "onion"), also known as the bulb onion or common onion, is a vegetable and is the most widely cultivated species of the genus Allium.

WEBSITE SPEED website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time


This domain loads at the median speed of 8.7 seconds.

Speed Percentile

1% is faster than approximately 1 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.


This website is ranked #921.750 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • daily visitors distribution - Total: 1 country
  • Flag for CanadaCanada (100.0%)

Traffic country ranks

Country Rank
Flag for CanadaCanada #49.003


Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

How looks like on a mobile device such as an iPhone.

How looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 19% #202020
  • 17% #201000
  • 16% #502010
  • 9% #000000
  • 9% #906020
  • 8% #200000
  • 8% #603020
  • 4% #802010
  • 3% #100000
  • 2% #704020
  • 2% #905010
  • 1% #803020

Text/code ratio's text/code ratio is 2.54%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.54%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 5
  • <H3> 0
  • <H4> 0
  • <H5> 5
  • <H6> 0
Top level heading
Smile with mccain | wholesome meals, snacks, & recipes
2nd level heading
Thank you for signing up!
Mccain® corporate
Mccain® foodservice
5th level heading
Get chatty on twitter
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Alt attributes Arrow up

We found 34 images on this website.
18 ALT attributes are missing on your image tags. The issue affects 4 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 18 images on Check your website to make sure it's specified for each image on the page.


This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 2.091
  • Likes 1.064
  • Shares 875
  • Comments 152
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0


Domain Registrar WEBNAMES.CA INC.
Registration Date 11/14/2000 21 years, 9 months, 1 day ago
Last Modified 11/14/2019 2 years, 9 months, 1 day ago
Nameservers Arrow up
Host IP Address Country Flag for United StatesUnited States Flag for United StatesUnited States


Server map
  • Service Provider (ISP)
  • Bell Canada
  • IP Address
  • Country
  • Flag for CanadaCanada
  • Region
  • New Brunswick , Florenceville-Bristol
  • Latitude and Longitude
  • 46.4458 : -67.6174


The owner's whois contact information is public.
McCain Foods Ltd.
8806 Main Street
Country Code
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