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SEO Report for mccain.ca

December 17, 2019 6:02 AM
Desktop screen Desktop screenshot for mccain.ca

SEO SCORE

Favicon for mccain.camccain.ca
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make all versions of your website point to the same URL.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Food & Drink
• Online since
November 14, 2000 (explore Wayback Machine)
• Age
19 years, 10 months, 9 days
• Alexa Rank
#921.750, mccain.ca is in the world's top 1 million websites
• Owner
McCain Foods Ltd. (See more)

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Entrust, Inc. has expired on March 18, 2020.
Title Tag
Smile With McCain | Wholesome Meals, Snacks, & Recipes
Length: 58 (recommended: 10 to 70)
Meta Description
Wake up to savoury potato pancakes from McCain Foods. Seasoned with onions and spices these make an easy and delicious side dish for any breakfast recipe.
Length: 154 (recommended: 50 to 160)
Google preview
Desktop Version

Smile With McCain | Wholesome Meals, Snacks, & Recipes

https://mccain.ca

Wake up to savoury potato pancakes from McCain Foods. Seasoned with onions and spices these make an easy and delicious side dish for any breakfast recipe.

Mobile Version

Favicon for mccain.ca https://mccain.ca

Smile With McCain | Wholesome Meals, Snacks, & Recipes

Wake up to savoury potato pancakes from McCain Foods. Seasoned with onions and spices these make an easy and delicious side dish f...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by mccain.ca.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
McCain Foods Confidence: 88% Arrow up

McCain Foods Limited is a Canadian multi-national privately owned company that was established in 1957 in Florenceville, New Brunswick, Canada.

It is one of the world's largest manufacturer of frozen French fries and other potato specialties.

It is also held as one of Canada's best managed companies with a platinum status recognizing their business performance and efforts throughout their organization.

Side dish Confidence: 81% Arrow up

A side dish, sometimes referred to as a side order, side item, or simply a side, is a food item that accompanies the entrée or main course at a meal.

Potato pancake Confidence: 79% Arrow up

Potato pancakes, latkes or boxties, are shallow-fried pancakes of grated or ground potato, flour and egg, often flavored with grated garlic or onion and seasoning.

They may be topped with a variety of condiments, ranging from the savory (such as sour cream or cottage cheese), to the sweet (such as apple sauce or sugar), or they may be served plain.

The dish is sometimes made from mashed potatoes to make pancake-shaped croquettes.

Spice Confidence: 75% Arrow up

A spice is a seed, fruit, root, bark, or other plant substance primarily used for flavoring, coloring or preserving food.

Spices are distinguished from herbs, which are the leaves, flowers, or stems from plants used for flavoring or as a garnish.

Sometimes, spices may be ground into a powder for convenience.

Many spices have antimicrobial properties.

This may explain why spices are more commonly used in warmer climates, which have more infectious diseases, and why the use of spices is prominent in meat, which is particularly susceptible to spoiling.

Spices are sometimes used in medicine, religious rituals, cosmetics or perfume production, or as a vegetable.

Onion Confidence: 74% Arrow up

The onion (Allium cepa L., from Latin cepa "onion"), also known as the bulb onion or common onion, is a vegetable and is the most widely cultivated species of the genus Allium.

WEBSITE SPEED

mccain.ca website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

8.7s

This domain loads at the median speed of 8.7 seconds.

Speed Percentile

1%

mccain.ca is faster than approximately 1 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #921.750 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for mccain.ca

Daily visitors by country

  • mccain.ca daily visitors distribution - Total: 1 country
  • Flag for CanadaCanada (100.0%)

Traffic country ranks

Country Rank
Flag for CanadaCanada #49.003

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How mccain.ca looks like on a mobile device such as an iPhone.

Tablet
How mccain.ca looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 19% #202020
  • 17% #201000
  • 16% #502010
  • 9% #000000
  • 9% #906020
  • 8% #200000
  • 8% #603020
  • 4% #802010
  • 3% #100000
  • 2% #704020
  • 2% #905010
  • 1% #803020

Text/code ratio

mccain.ca's text/code ratio is 2.54%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.54%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 5
  • <H3> 0
  • <H4> 0
  • <H5> 5
  • <H6> 0
<H1>
Top level heading
Smile with mccain | wholesome meals, snacks, & recipes
<H2>
2nd level heading
Mccain®
Newsletter
Thank you for signing up!
Mccain® corporate
Mccain® foodservice
<H5>
5th level heading
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Alt attributes Arrow up

We found 34 images on this website.
18 ALT attributes are missing on your image tags. The issue affects 4 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 18 images on mccain.ca. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 2.091
  • Likes 1.064
  • Shares 875
  • Comments 152
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar WEBNAMES.CA INC.
Registration Date 11/14/2000 19 years, 10 months, 9 days ago
Last Modified 11/14/2019 10 months, 10 days ago
Nameservers Arrow up
Host IP Address Country
ns1.netnames.net 156.154.130.100 Flag for United StatesUnited States
ns2.netnames.net 156.154.131.100 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Bell Canada
  • IP Address
  • 207.179.132.141
  • Country
  • Flag for CanadaCanada
  • Region
  • New Brunswick , Florenceville-Bristol
  • Latitude and Longitude
  • 46.4458 : -67.6174

OWNER

The owner's whois contact information is public.
Name
McCain Foods Ltd.
Address
8806 Main Street
City
Florenceville-Bristol
Zip
E7L3G2
State
NB
Country Code
CA
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