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Whois & Analysis for mccormick.com

Dec 15, 2019 4:07 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
McCormick and Co., Inc.
• City
Hunt Valley
• Zip Code
21031
• State
MD
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for mccormick.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
McCormick and Co., Inc. See more
• Category
Food & Drink  >  Barbecues & Grilling  >  Health & Fitness  >  Herbs for Health / Supplements / Vitamins
• Online since
December 19, 1994 Explore Wayback Machine
• Age
29 years, 4 months, 9 days
• Alexa Rank
#41.442, mccormick.com is in the world's top 50.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on September 20, 2020.
Title Tag
Spices, Seasoning, Recipe Ideas & Cooking Tips | McCormick
Length: 62 (recommended: 10 to 70)
Meta Description
McCormick spices and products have been kitchen must-haves since 1889. Learn about seasoning and cuisine while discovering tons of delicious recipes today.
Length: 155 (recommended: 50 to 160)
Google preview
Desktop Version

Spices, Seasoning, Recipe Ideas & Cooking Tips | McCormick

https://mccormick.com

McCormick spices and products have been kitchen must-haves since 1889. Learn about seasoning and cuisine while discovering tons of delicious recipes today.

Mobile Version

https://mccormick.com

Spices, Seasoning, Recipe Ideas & Cooking Tips | McCormick

McCormick spices and products have been kitchen must-haves since 1889. Learn about seasoning and cuisine while discovering tons of...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1
url https://www.mccormick.com
url https://www.mccormick.com

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by mccormick.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Seasoning Confidence: 75% Arrow up

Seasoning is the process of adding salt, herbs, or spices to food to enhance the flavor.

General meaning.

Spice Confidence: 73% Arrow up

A spice is a seed, fruit, root, bark, or other plant substance primarily used for flavoring, coloring or preserving food.

Spices are distinguished from herbs, which are the leaves, flowers, or stems from plants used for flavoring or as a garnish.

Sometimes, spices may be ground into a powder for convenience.

Many spices have antimicrobial properties.

This may explain why spices are more commonly used in warmer climates, which have more infectious diseases, and why the use of spices is prominent in meat, which is particularly susceptible to spoiling.

Spices are sometimes used in medicine, religious rituals, cosmetics or perfume production, or as a vegetable.

Recipe Confidence: 71% Arrow up

A recipe is a set of instructions that describes how to prepare or make something, especially a culinary dish.

It is also used in medicine or in information technology (user acceptance).

A doctor will usually begin a prescription with recipe, Latin for take, usually abbreviated to Rx or an equivalent symbol.

Cooking Confidence: 69% Arrow up

Cooking or cookery is the art, technology and craft of preparing food for consumption with the use of heat.

Cooking techniques and ingredients vary widely across the world, from grilling food over an open fire to using electric stoves, to baking in various types of ovens, reflecting unique environmental, economic, and cultural traditions and trends.

The ways or types of cooking also depend on the skill and type of training an individual cook has.

Cooking is done both by people in their own dwellings and by professional cooks and chefs in restaurants and other food establishments.

Cooking can also occur through chemical reactions without the presence of heat, such as in ceviche, a traditional South American dish where fish is cooked with the acids in lemon or lime juice.

Cuisine Confidence: 69% Arrow up

A cuisine (from French, in turn from Latin coquere "to cook") is a style of cooking characterized by distinctive ingredients, techniques and dishes, and usually associated with a specific culture or geographic region.

A cuisine is primarily influenced by the ingredients that are available locally or through trade.

Religious food laws, such as Hindu, Islamic and Jewish dietary laws, can also exercise a strong influence on cuisine.

Regional food preparation traditions, customs and ingredients often combine to create dishes unique to a particular region.

WEBSITE SPEED

mccormick.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.2s

This domain loads at the median speed of 2.2 seconds.

Speed Percentile

38%

mccormick.com is faster than approximately 38 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #41.442 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • mccormick.com daily visitors distribution - Total: 4 countries
  • Flag for IndiaIndia (4.1%)
  • Flag for United States of AmericaUnited States of America (85.4%)
  • Flaf icon for other countryOthers (10.5%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #39.857
Flag for PhilippinesPhilippines #9.098
Flag for PakistanPakistan #37.634
Flag for United States of AmericaUnited States of America #7.216

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How mccormick.com looks like on a mobile device such as an iPhone.

Tablet
How mccormick.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 25% #ffffff
  • 24% #f0f0f0
  • 15% #d0d0d0
  • 5% #b08050
  • 3% #000000
  • 3% #b07030
  • 3% #e0c0a0
  • 3% #c00000
  • 3% #c08040
  • 2% #a06030
  • 2% #fffff0
  • 1% #70c080

Text/code ratio

mccormick.com's text/code ratio is 4.53%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.53%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 2
  • <H2> 10
  • <H3> 10
  • <H4> 23
  • <H5> 4
  • <H6> 4
<H1>
Top level heading
Christmas cheer (2)
<H2>
2nd level heading
Cravıng ınspıratıon?joın flavor profıle!
Stock up & save
Get ınspired
Dıscover whats next ın flavor
Featured products
<H3>
3rd level heading
Products
Recipes
Obsessed with flavor
Get ınspired
Already have an account? login. (2)
<H4>

For a better readability, only the first 20 <H4> tags are shown below.

4th level heading
Meal type
Preparation
Main ıngredient
Cuisine
Dish type
<H5>
5th level heading
From brunch to dinner, these christmas recipes will surely add to the holiday spirit to all of your end-of-year celebrations. (2)
We’ve got everything you need to up your kitchen game - plus, special offers and discounts just for you!
We found your email in our system already, login with your username and password to link your accounts.
<H6>
6th level heading
Enhanced by flavorprint (4)
Alt attributes Arrow up

We found 50 images on this website.
19 ALT attributes are missing on your image tags. The issue affects 13 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 19 images on mccormick.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 2.252
  • Likes 369
  • Shares 1.515
  • Comments 368

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 12/19/1994 29 years, 4 months, 9 days ago
Last Modified 12/14/2019 4 years, 4 months, 14 days ago
Expiration Date 12/18/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns-1570.awsdns-04.co.uk 205.251.198.34 Flag for United StatesUnited States
ns-1181.awsdns-19.org 205.251.196.157 Flag for United StatesUnited States
ns-499.awsdns-62.com 205.251.193.243 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 3.134.132.30
  • Country
  • Flag for United StatesUnited States
  • Region
  • Ohio , Dublin
  • Latitude and Longitude
  • 40.0992 : -83.1141
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