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SEO Report for mcdonalds.nl

November 30, 2019 11:38 AM
Desktop screen Desktop screenshot for mcdonalds.nl

SEO SCORE

Favicon for mcdonalds.nlmcdonalds.nl
62

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make all versions of your website point to the same URL.
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Follow Google PageSpeed Insights to make your page faster.
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OVERVIEW

• Category
Business  >  Advertising
• Online since
September 20, 1996 (explore Wayback Machine)
• Alexa Rank
#728.884, mcdonalds.nl is in the world's top 1 million websites

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SEO

Redirection
mcdonalds.nl redirects to https://mcdonalds.com
SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by DigiCert Inc is valid from July 31, 2019 to August 19, 2020.
Title Tag
McDonald's voor iedereen | McDonald's
Length: 37 (recommended: 10 to 70)
Meta Description
McDonald's biedt iedere gast de beste kwaliteit en een gevarieerde keuze. Kom op jouw moment naar een McDonald's restaurant om een lekkere keuze te maken.
Length: 154 (recommended: 50 to 160)
Google preview
Desktop Version

McDonald's voor iedereen | McDonald's

https://mcdonalds.nl

McDonald's biedt iedere gast de beste kwaliteit en een gevarieerde keuze. Kom op jouw moment naar een McDonald's restaurant om een lekkere keuze te maken.

Mobile Version

Favicon for mcdonalds.nl https://mcdonalds.nl

McDonald's voor iedereen | McDonald's

McDonald's biedt iedere gast de beste kwaliteit en een gevarieerde keuze. Kom op jouw moment naar een McDonald's restaurant om een...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0, maximum-scale=2.0, user-scalable=yes, minimal-ui

WEBSITE SPEED

mcdonalds.nl website speed is very slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.4s

This domain loads at the median speed of 1.4 seconds.

Speed Percentile

67%

mcdonalds.nl is faster than approximately 67 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #728.884 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for mcdonalds.nl

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How mcdonalds.nl looks like on a mobile device such as an iPhone.

Tablet
How mcdonalds.nl looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 25% #ffffff
  • 20% #402010
  • 7% #604020
  • 5% #f0f0f0
  • 5% #101010
  • 4% #503020
  • 3% #b0a090
  • 2% #f0c0a0
  • 2% #e0d0c0
  • 2% #d0c0b0
  • 2% #201000
  • 2% #fffff0

Text/code ratio

mcdonalds.nl's text/code ratio is 2.65%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.65%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 11
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Ga voor een echt feestmaal
Uitgebreid dineren
Wegens succes verlengd
Crispy & juicy
Heb je genoten? (2)
Alt attributes Arrow up

We found 52 images on this website.
38 ALT attributes are missing on your image tags. The issue affects 18 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on mcdonalds.nl /content/dam/nl/logo/Logo_on_white_desktop_Small.jpg 2
Image with missing alt attribute found on mcdonalds.nl /is/image/content/dam/nl/nutritions/categories/Voordeelmenus120x120px.jpg?$Category_Mobile$ 2
Image with missing alt attribute found on mcdonalds.nl /is/image/content/dam/nl/nutritions/categories/Rundvlees120x120px.jpg?$Category_Mobile$ 2
Image with missing alt attribute found on mcdonalds.nl /is/image/content/dam/nl/nutritions/categories/Kip120x120px.jpg?$Category_Mobile$ 2
Image with missing alt attribute found on mcdonalds.nl /is/image/content/dam/nl/nutritions/categories/Vis120x120px.jpg?$Category_Mobile$ 2

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 38 images on mcdonalds.nl. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 6.269
  • Likes 37
  • Shares 6.209
  • Comments 23
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Nameservers Arrow up
Host IP Address Country
auth60.ns.nl.uu.net 193.67.79.134 Flag for NetherlandsNetherlands
ns.nl.net 193.78.240.1 Flag for NetherlandsNetherlands

SERVER

Server map
  • Service Provider (ISP)
  • Sentia Netherlands BV
  • IP Address
  • 79.99.186.203
  • Country
  • Flag for NetherlandsNetherlands
  • Region
  • North Holland , Amsterdam
  • Latitude and Longitude
  • 52.3702 : 4.89517

BUSINESS > ADVERTISING COMPETITORS IN NETHERLANDS

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