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SEO Report for mcdonalds.pl

December 16, 2019 4:31 AM
Desktop screen Desktop screenshot for mcdonalds.pl

SEO SCORE

Favicon for mcdonalds.plmcdonalds.pl
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Follow Google PageSpeed Insights to make your page faster.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Food & Drink  >  Cuisine-Specific
• Online since
• Age
19 years, 10 months
• Alexa Rank
#99.965, mcdonalds.pl is in the world's top 100.000 websites!

FREE FORM BUILDER

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by Sectigo Limited is valid from October 2, 2019 to October 2, 2020.
Title Tag
McDonald's: Burgery, Frytki, Sałatki, Desery, McCafé i inne!
Length: 62 (recommended: 10 to 70)
Meta Description
Zapraszamy na oficjalną witrynę internetową McDonald's, gdzie dowiesz się wszystkiego na temat produktów, promocji, ofert specjalnych, pracy i wiele więcej.
Length: 162 (recommended: 50 to 160)
Google preview
Desktop Version

McDonald's: Burgery, Frytki, Sałatki, Desery,...

https://mcdonalds.pl

Zapraszamy na oficjalną witrynę internetową McDonald's, gdzie dowiesz się wszystkiego na temat produktów, promocji, ofert specjalnych, pracy i wiele więcej.

Mobile Version

Favicon for mcdonalds.pl https://mcdonalds.pl

McDonald's: Burgery, Frytki, Sałatki, Desery,...

Zapraszamy na oficjalną witrynę internetową McDonald's, gdzie dowiesz się wszystkiego na temat produktów, promocji, ofert specjaln...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0
author McDonald's

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by mcdonalds.pl.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

WEBSITE SPEED

mcdonalds.pl website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.6s

This domain loads at the median speed of 1.6 seconds.

Speed Percentile

60%

mcdonalds.pl is faster than approximately 60 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #99.965 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for mcdonalds.pl

Daily visitors by country

  • mcdonalds.pl daily visitors distribution - Total: 1 country
  • Flag for PolandPoland (97.2%)
  • Flaf icon for other countryOthers (5.6%)

Traffic country ranks

Country Rank
Flag for PolandPoland #1.161

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How mcdonalds.pl looks like on a mobile device such as an iPhone.

Tablet
How mcdonalds.pl looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 46% #ffffff
  • 4% #a05010
  • 4% #d08030
  • 3% #ffc010
  • 3% #f0b060
  • 3% #fffff0
  • 2% #405000
  • 2% #e0a050
  • 2% #f0f0f0
  • 2% #707010
  • 2% #c07020
  • 2% #90a030

Text/code ratio

mcdonalds.pl's text/code ratio is 5.10%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.10%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 0
  • <H3> 1
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H3>
3rd level heading
Ustawienia plików cookie
Alt attributes Arrow up

We found 59 images on this website.
53 ALT attributes are missing on your image tags. The issue affects 49 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on mcdonalds.pl https://cdn.mcdonalds.pl/public/build/images/cookies/cookies.f36a84c68b83ebfd97da45aafbece8ff.png 1
Image with missing alt attribute found on mcdonalds.pl https://cdn.mcdonalds.pl/public/build/images/header/friesMenu.a449401aa9fbbfd88f7a19ff56c09c83.svg 1
Image with missing alt attribute found on mcdonalds.pl https://cdn.mcdonalds.pl/public/build/images/header/fb.f874a86e78059907c61f7b8a2e802512.svg 2
Image with missing alt attribute found on mcdonalds.pl https://cdn.mcdonalds.pl/public/build/images/header/insta.8ee927e13517f2f8cf085d622ab54400.svg 2
Image with missing alt attribute found on mcdonalds.pl https://cdn.mcdonalds.pl/public/build/images/header/yt.a06eacc9781db955ba36c42dda49bbed.svg 2

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 53 images on mcdonalds.pl. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 45.339
  • Likes 14.155
  • Shares 11.122
  • Comments 20.062
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Registration Date 07/31/2000 19 years, 10 months ago
Last Modified 07/15/2019 10 months, 16 days ago
Expiration Date 07/30/2020 2 months, 4 days from now
Nameservers Arrow up
Host IP Address Country
ns-1102.awsdns-09.org 205.251.196.78 Flag for United StatesUnited States
ns-1626.awsdns-11.co.uk 205.251.198.90 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Amazon Technologies Inc.
  • IP Address
  • 52.215.128.51
  • Country
  • Flag for IrelandIreland
  • Region
  • Leinster , Dublin
  • Latitude and Longitude
  • 53.3498 : -6.26031

FOOD & DRINK > CUISINE-SPECIFIC COMPETITORS IN IRELAND

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