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SEO Report for mcdonalds.ru

November 19, 2019 7:36 AM
Desktop screen Desktop screenshot for mcdonalds.ru

SEO SCORE

Favicon for mcdonalds.rumcdonalds.ru
69

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Use headings to structure your pages.
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OVERVIEW

• Category
Food & Drink  >  Cuisine-Specific
• Online since
December 19, 1997 (explore Wayback Machine)
• Age
22 years, 9 months, 12 days
• Alexa Rank
#41.272, mcdonalds.ru is in the world's top 50.000 websites!

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on December 7, 2019.
Title Tag
Макдоналдс в России: официальный сайт
Length: 69 (recommended: 10 to 70)
Meta Description
Добро пожаловать на официальный сайт «Макдоналдс» в России. Макдоналдс – мировой лидер в сфере быстрого обслуживания.
Length: 218 (recommended: 50 to 160)
Google preview
Desktop Version

Макдоналдс в России: официальный сайт

https://mcdonalds.ru

Добро пожаловать на официальный сайт «Макдоналдс» в России. Макдоналдс – мировой лидер в сфере быстрого обслуживания.

Mobile Version

Favicon for mcdonalds.ru https://mcdonalds.ru

Макдоналдс в России: официальный сайт

Добро пожаловать на официальный сайт «Макдоналдс» в России. Макдоналдс – мировой лидер в сфере быстрого обслуживания.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by mcdonalds.ru.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
McDonald’s Confidence: 86% Arrow up

McDonald’s Corporation (официальное название в России — «Макдо́налдс») — американская корпорация, до 2010 года крупнейшая в мире сеть ресторанов быстрого питания, работающая по системе франчайзинга.

По итогам 2010 года компания занимает 2-е место по количеству ресторанов во всём мире после ресторанной сети Subway.

Входит в список Fortune Global 500 2011 года (403-е место).

Россия Confidence: 72% Arrow up

Росси́я (от  — Русь), Росси́йская Федера́ция (на практике используется и аббревиатура РФ) — государство в Восточной Европе и Северной Азии.

Население — чел.

([]).

Территория России, определяемая её Конституцией, составляет км².

Занимает первое место в мире по территории, шестое — по объёму ВВП по ППС и девятое — по численности населения.

WEBSITE SPEED

mcdonalds.ru website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.8s

This domain loads at the median speed of 1.8 seconds.

Speed Percentile

48%

mcdonalds.ru is faster than approximately 48 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #41.272 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for mcdonalds.ru

Daily visitors by country

  • mcdonalds.ru daily visitors distribution - Total: 1 country
  • Flag for Russian FederationRussian Federation (98.6%)
  • Flaf icon for other countryOthers (2.8%)

Traffic country ranks

Country Rank
Flag for Russian FederationRussian Federation #1.987

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How mcdonalds.ru looks like on a mobile device such as an iPhone.

Tablet
How mcdonalds.ru looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 22% #ffffff
  • 14% #c0a090
  • 9% #e0c0b0
  • 8% #805030
  • 7% #b09080
  • 6% #d0b0a0
  • 6% #f0f0f0
  • 6% #704020
  • 4% #fffff0
  • 3% #907050
  • 3% #906040
  • 2% #e0e0e0

Text/code ratio

mcdonalds.ru's text/code ratio is 6.20%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 6.20%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

We did not find HTML headings (<H1> to <H6>) on this page.

mcdonalds.ru currently has 0 HTML heading tags. Each page should have one, and only one, <H1> tag. Use phrases in your headings with your most important keywords in the top level, and be sure to maintain the <H1> to <H6> hierarchy.

  • <H1> 0
  • <H2> 0
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0
Alt attributes Arrow up

We found 29 images on this website.
5 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 5 images on mcdonalds.ru. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.769
  • Likes 250
  • Shares 1.456
  • Comments 63
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Registration Date 12/19/1997 22 years, 9 months, 12 days ago
Expiration Date 12/31/2019 Expired
Nameservers Arrow up
Host IP Address Country
ns1.gldn.net 194.67.2.108 Flag for RussiaRussia
ns2.gldn.net 194.67.2.109 Flag for RussiaRussia
ns3.gldn.net 194.67.7.1 Flag for RussiaRussia

SERVER

Server map
  • Service Provider (ISP)
  • OOO "Network of data-centers "Selectel"
  • IP Address
  • 85.119.149.204
  • Country
  • Flag for RussiaRussia
  • Region
  • Moscow , Moscow
  • Latitude and Longitude
  • 55.7558 : 37.6173

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