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Whois & Analysis for mediaalpha.com

Jan 14, 2020 2:29 pm UTC

DOMAIN OWNER WHOIS

ⓘ The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for mediaalpha.com

SEO SCORE

mediaalpha.com
Make your link ↑ do-follow
83

✅ 9 criteria passed
❌ 2 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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Improve your social media presence. Encourage people to share your homepage.
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OVERVIEW

• Domain Owner
Private
• Category
Business
• Online since
October 23, 2002 Explore Wayback Machine
• Alexa Rank
#8.757, mediaalpha.com is in the world's top 10.000 websites!

FREE FORM BUILDER

Representation of an online Form

Use our free online form builder to create any type of form for mediaalpha.com.

Beauty and simplicity.

Use templates. No coding. Embed anywhere. Get emails. Collect data.


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TECHNICAL SEO & SECURITY

❌ SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on February 21, 2020.
✅ Title Tag
Home - MediaAlpha
Length: 17 (recommended: 10 to 70)
✅ Meta Description
Powerful Programmatic Technology For Vertical Search Performance Media - Clicks, Calls, Leads
Length: 93 (recommended: 50 to 160)
ⓘ Google preview
Desktop Version

Home - MediaAlpha

https://mediaalpha.com

Powerful Programmatic Technology For Vertical Search Performance Media - Clicks, Calls, Leads

Mobile Version

https://mediaalpha.com

Home - MediaAlpha

Powerful Programmatic Technology For Vertical Search Performance Media - Clicks, Calls, Leads

✅ Encoding
Great, language/character encoding is specified: utf-8
✅ URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Resolved URL
http://mediaalpha.com https://mediaalpha.com/
https://mediaalpha.com https://mediaalpha.com/
http://www.mediaalpha.com https://mediaalpha.com/
https://www.mediaalpha.com https://mediaalpha.com/
✅ Robots.txt
https://mediaalpha.com/robots.txt
✅ URL Parameters
Great, the domain URLs look clean.
Attribute Value
ⓘ viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by mediaalpha.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Vertical search Confidence: 81% Arrow up

A vertical search engine as distinct from a general web search engine, focuses on a specific segment of online content.

They are also called specialty or topical search engines.

The vertical content area may be based on topicality, media type, or genre of content.

Common verticals include shopping, the automotive industry, legal information, medical information, scholarly literature, job search and travel.

Examples of vertical search engines include; Mocavo, Nuroa, Trulia and Yelp.

In contrast to general web search engines, which attempt to index large portions of the World Wide Web using a web crawler, vertical search engines typically use a focused crawler which attempts to index only relevant web pages to a pre-defined topic or set of topics.
Performance Confidence: 63% Arrow up

A performance, in the performing arts, generally comprises an event in which a performer or group of performers present one or more works of art to an audience.

Usually the performers participate in rehearsals beforehand.

Afterwards audience members often applaud.

WEBSITE SPEED

✅ mediaalpha.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.1s

This domain loads at the median speed of 1.1 seconds.

Speed Percentile

74%

mediaalpha.com is faster than approximately 74 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #8.757 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • mediaalpha.com daily visitors distribution - Total: 20 countries
  • Flag for IndiaIndia (5.8%)
  • Flag for United States of AmericaUnited States of America (40.1%)
  • Flaf icon for other countryOthers (54.1%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #17.443
Flag for KuwaitKuwait #1.875
Flag for EgyptEgypt #10.031
Flag for SingaporeSingapore #8.788
Flag for BangladeshBangladesh #8.256
SEE MORE

LAYOUT

ⓘ Doctype HTML5 Arrow ⓘ Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How mediaalpha.com looks like on a mobile device such as an iPhone.

Tablet
How mediaalpha.com looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website. Arrow
  • 75% #ffffff
  • 19% #f0f0f0
  • 1% #f0ffff
  • 1% #fff0f0
  • 1% #b0c0d0
  • 1% #90a0b0
  • 1% #fffff0
  • 0% #f0f0ff
  • 0% #fff0ff
  • 0% #000000
  • 0% #e09080
  • 0% #b04060

Text/code ratio

ⓘ mediaalpha.com's text/code ratio is 4.12%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.12%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 7
  • <H3> 2
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Embedding loyalty ınto the shopping experience through comparison offers
<H2>
2nd level heading
Skip links
Header right
Connecting brands with consumers when they are ready to purchase
How kayak partnered with mediaalpha to reach 120% roı
Forrester research: performance marketing actually performs
SEE MORE
<H3>
3rd level heading
__________
Subscribe to our newsletter
❌ Alt attributes Arrow up

We found 17 images on this website.
12 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on mediaalpha.com https://mediaalpha.com/wp-content/uploads/2018/11/Kayak_mac.png 1
Image with missing alt attribute found on mediaalpha.com https://mediaalpha.com/wp-content/uploads/2018/11/Ins_macbook.png 1
Image with missing alt attribute found on mediaalpha.com https://mediaalpha.com/wp-content/uploads/2018/11/ForresterIcon-1024x671-1024x671.png 1
Image with missing alt attribute found on mediaalpha.com https://mediaalpha.com/wp-content/uploads/2018/11/GraphDashboard-1.png 1
Image with missing alt attribute found on mediaalpha.com https://mediaalpha.com/wp-content/uploads/2018/11/Allstate.png 1
SEE MORE

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 12 images on mediaalpha.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

❌ This is an overview of your homepage shares on social networks.

It's a good start.

You should focus on obtaining more social shares to improve your overall SEO strategy. Check out these tips to build a better social media presence.

  • Facebook iconFacebook
  • Total Engagement 42
  • Likes 28
  • Shares 11
  • Comments 3
SHARE THIS PAGE
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