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SEO Report for menessentials.ca

December 9, 2019 9:17 PM
Desktop screen Desktop screenshot for menessentials.ca

SEO SCORE

Favicon for menessentials.camenessentials.ca
76

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Consider adding a robots.txt file in your web server's root directory.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Health & Fitness  >  Men's Health  >  Style & Fashion  >  Beauty
• Online since
January 6, 2011 (explore Wayback Machine)
• Age
9 years, 1 month, 12 days
• Alexa Rank

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on January 20, 2020.
Title Tag
MenEssentials - Shaving, Hair Care, Beard Care and Men's Gifts.
Length: 63 (recommended: 10 to 70)
Meta Description
MenEssentials - Canada’s Store for Men’s Grooming, Shaving, Beard, Skincare and Hair Products. Visit us in Toronto or Shop On-Line. Look and Feel Awesome!
Length: 158 (recommended: 50 to 160)
Google preview
Desktop Version

MenEssentials - Shaving, Hair Care, Beard Care and Men's Gifts.

https://menessentials.ca

MenEssentials - Canada’s Store for Men’s Grooming, Shaving, Beard, Skincare and Hair Products. Visit us in Toronto or Shop On-Line. Look and Feel Awesome!

Mobile Version

Favicon for menessentials.ca https://menessentials.ca

MenEssentials - Shaving, Hair Care, Beard Care and Men's Gifts.

MenEssentials - Canada’s Store for Men’s Grooming, Shaving, Beard, Skincare and Hair Products. Visit us in Toronto or Shop On-Line...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by menessentials.ca.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Toronto Confidence: 76% Arrow up

Toronto is the most populous city in Canada and the provincial capital of Ontario.

With a population of 2,731,571, Toronto is the fourth most populous city in North America after Mexico City, New York City, and Los Angeles.

Toronto is the centre of the Greater Toronto Area (GTA), the most populous metropolitan area in Canada, and anchors the Golden Horseshoe, a heavily urbanized region that is home to 9.2 million people, or over 26% of the population of Canada.

A global city, Toronto is an international centre of business, finance, arts, and culture, and widely recognized as one of the most multicultural and cosmopolitan cities in the world.

Canada Confidence: 74% Arrow up

Canada (French) is a country in the northern half of North America.

Its ten provinces and three territories extend from the Atlantic to the Pacific and northward into the Arctic Ocean, covering, making it the world's second-largest country by total area and the fourth-largest country by land area.

Canada's border with the United States is the world's longest binational land border.

The majority of the country has a cold or severely cold winter climate, but southerly areas are warm in summer.

Canada is sparsely populated, the majority of its land territory being dominated by forest and tundra and the Rocky Mountains.

It is highly urbanized with 82 per cent of the 35.15 million people concentrated in large and medium-sized cities, many near the southern border.

One third of the population lives in the three largest cities: Toronto, Montreal and Vancouver.

Its capital is Ottawa, and other major urban areas include Calgary, Edmonton, Quebec City, Winnipeg and Hamilton.

Hair care Confidence: 74% Arrow up

Hair care is an overall term for hygiene and cosmetology involving the hair which grows from the human scalp, and to a lesser extent facial, pubic and other body hair.

Hair care routines differ according to an individual's culture and the physical characteristics of one's hair.

Hair may be colored, trimmed, shaved, plucked, or otherwise removed with treatments such as waxing, sugaring, and threading.

Hair care services are offered in salons, barbershops, and day spas, and products are available commercially for home use.

Laser hair removal and electrolysis are also available, though these are provided (in the US) by licensed professionals in medical offices or speciality spas.

Beard Confidence: 73% Arrow up

A beard is the collection of hair that grows on the chin and cheeks of humans and some non-human animals.

In humans, usually only pubescent or adult males are able to grow beards.

From an evolutionary viewpoint the beard is a part of the broader category of androgenic hair.

It is a vestigial trait from a time when humans had hair on their face and entire body like the hair on gorillas.

The evolutionary loss of hair is pronounced in some populations such as indigenous Americans and some east Asian populations, who have less facial hair, whereas peoples of Mediterranean European or South Asian ancestry and the Ainu have more facial hair.

Women with hirsutism, a hormonal condition of excessive hairiness, may develop a beard.

Shaving Confidence: 72% Arrow up

Shaving is the removal of hair, by using a razor or any other kind of bladed implement, to slice it down—to the level of the skin or otherwise.

Shaving is most commonly practiced by men to remove their facial hair and by women to remove their leg and underarm hair.

A man is called clean-shaven if he has had his beard entirely removed.

WEBSITE SPEED

menessentials.ca website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.3s

This domain loads at the median speed of 1.3 seconds.

Speed Percentile

68%

menessentials.ca is faster than approximately 68 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #1.714.688 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for menessentials.ca

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How menessentials.ca looks like on a mobile device such as an iPhone.

Tablet
How menessentials.ca looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 65% #f0f0f0
  • 25% #ffffff
  • 3% #ff4040
  • 1% #f05050
  • 1% #f0a030
  • 1% #ffd0d0
  • 1% #ffb050
  • 0% #907060
  • 0% #c09040
  • 0% #ff6060
  • 0% #b08030
  • 0% #ffa030

Text/code ratio

menessentials.ca's text/code ratio is 1.21%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.21%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 38
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>

For a better readability, only the first 20 <H2> tags are shown below.

2nd level heading
Rockwell razors (2)
Dovo straight razors
Clippers & trimmers
New arrivals & top sellers
Peanut mini trimmer/clipper (4 guides) classic white
Alt attributes Arrow up

We found 61 images on this website.
12 ALT attributes are missing on your image tags. The issue affects 6 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 12 images on menessentials.ca. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

It's a good start.

You should focus on obtaining more social shares to improve your overall SEO strategy. Check out these tips to build a better social media presence.

  • Facebook iconFacebook
  • Total Engagement 86
  • Likes 26
  • Shares 42
  • Comments 18
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar GO DADDY DOMAINS CANADA, INC
Registration Date 01/06/2011 9 years, 1 month, 12 days ago
Last Modified 01/16/2019 1 year, 1 month, 3 days ago
Nameservers Arrow up
Host IP Address Country
ns21.domaincontrol.com 97.74.100.11 Flag for United StatesUnited States
ns22.domaincontrol.com 173.201.68.11 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 23.227.38.32
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

OWNER

The owner has chosen to keep his whois contact information private.
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