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Whois & Analysis for mercantileamericana.com

Dec 8, 2019 3:16 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Chris Anderson
• Organization
Mercantile Americana
• Address
919 Conference Drive Suite #4-263
• City
Goodlettsville
• Zip Code
37072
• State
TN
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for mercantileamericana.com
72

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Consider adding a robots.txt file in your web server's root directory.
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OVERVIEW

• Domain Owner
Mercantile Americana See more
• Category
Shopping  >  Style & Fashion  >  Clothing  >  Jewelry
• Online since
December 26, 2018 Explore Wayback Machine
• Age
5 years, 10 months, 14 days
• Alexa Rank

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on January 20, 2020.
Title Tag
Mercantile Americana
Length: 20 (recommended: 10 to 70)
Meta Description
Mercantile Americana is an online retail store providing a variety of quality products at affordable prices. The company carries a wide range of products, from clothing and jewelry for men and women to the latest cell phone accessories. New products are added often, so be sure to bookmark us and visit us again later!
Length: 318 (recommended: 50 to 160)
Google preview
Desktop Version

Mercantile Americana

https://mercantileamericana.com

Mercantile Americana is an online retail store providing a variety of quality products at affordable prices. The company carries a wide range of products, from cloth...

Mobile Version

https://mercantileamericana.com

Mercantile Americana

Mercantile Americana is an online retail store providing a variety of quality products at affordable prices. The company carries a...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve
Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, maximum-scale=1
viewport width=device-width,initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by mercantileamericana.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Clothing Confidence: 70% Arrow up

Clothing (also called clothes and attire) is fiber and textile material worn on the body.

The wearing of clothing is mostly restricted to human beings and is a feature of nearly all human societies.

The amount and type of clothing worn depends on body type, social, and geographic considerations.

Some clothing types can be gender-specific.

Jewellery Confidence: 70% Arrow up

Jewellery or jewelry consists of small decorative items worn for personal adornment, such as brooches, rings, necklaces, earrings, and bracelets.

Jewellery may be attached to the body or the clothes, and the term is restricted to durable ornaments, excluding flowers for example.

For many centuries metal, often combined with gemstones, has been the normal material for jewellery, but other materials such as shells and other plant materials may be used.

It is one of the oldest type of archaeological artefact – with 100,000-year-old beads made from Nassarius shells thought to be the oldest known jewellery.

The basic forms of jewellery vary between cultures but are often extremely long-lived; in European cultures the most common forms of jewellery listed above have persisted since ancient times, while other forms such as adornments for the nose or ankle, important in other cultures, are much less common.

Historically, the most widespread influence on jewellery in terms of design and style have come from Asia.

Product (business) Confidence: 69% Arrow up

In marketing, a product is anything that can be offered to a market that might satisfy a want or need.

In retailing, products are called merchandise.

In manufacturing, products are bought as raw materials and sold as finished goods.

A service is another common product type.

Online shopping Confidence: 69% Arrow up

Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser.

Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine, which displays the same product's availability and pricing at different e-retailers.

As of 2016, customers can shop online using a range of different computers and devices, including desktop computers, laptops, tablet computers and smartphones.

Americana Confidence: 69% Arrow up

Americana are artifacts, or a collection of artifacts, related to the history, geography, folklore and cultural heritage of the United States.

Many kinds of material fall within the definition of Americana: paintings, prints and drawings; license plates or entire vehicles, household objects, tools and weapons; flags, plaques and statues, and so on.

Patriotism and nostalgia play defining roles in the subject.

The things involved need not be old, but need to have the appropriate associations.

The Atlantic described the term as "slang for the comforting, middle-class ephemera at your average antique store—things like needle-pointed pillows, Civil War daguerreotypes, and engraved silverware sets." The term may be used to describe the theme of a museum or collection, or of goods for sale.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

Run Google PageSpeed Insights Analysis on mercantileamericana.com

TRAFFIC

This website is ranked #8.213.132 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

LAYOUT

Doctype Missing Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How mercantileamericana.com looks like on a mobile device such as an iPhone.

Tablet
How mercantileamericana.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 56% #f0f0f0
  • 41% #808080
  • 1% #604040
  • 1% #f0f0ff
  • 0% #c02040
  • 0% #b03040
  • 0% #ffffff
  • 0% #f0ffff
  • 0% #f0fff0
  • 0% #a06060
  • 0% #a02030
  • 0% #fff0f0

Text/code ratio

mercantileamericana.com's text/code ratio is 2.05%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.05%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 1
  • <H3> 7
  • <H4> 6
  • <H5> 87
  • <H6> 0
<H1>
Top level heading
Mercantile americana
<H2>
2nd level heading
Size conversion charts now available!
<H3>
3rd level heading
Black friday specials on women's clothing
Black friday specials on men's clothing
Black friday specials on everything else
Women's clothing
New and hot fall fashions!!!
<H4>
4th level heading
My account (2)
Shopping cart
Links
Your satisfaction is our priority
Keep in touch
<H5>

For a better readability, only the first 20 <H5> tags are shown below.

5th level heading
Women's clothing
Men's clothing
Men's jewelry
Women's jewelry
Activewear (2)
Alt attributes Arrow up

We found 186 images on this website.
19 ALT attributes are missing on your image tags. The issue affects 14 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 19 images on mercantileamericana.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 190
  • Likes 9
  • Shares 178
  • Comments 3

DOMAIN REGISTRAR

Domain Registrar NAMECHEAP, INC.
Registration Date 12/26/2018 5 years, 10 months, 14 days ago
Last Modified 11/18/2019 4 years, 11 months, 23 days ago
Expiration Date 12/26/2020 Expired
Nameservers Arrow up
Host IP Address Country
dns1.registrar-servers.com 216.87.155.33 Flag for NetherlandsNetherlands
dns2.registrar-servers.com 216.87.152.33 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 23.227.38.32
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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