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Whois & Analysis for mercurydirect.com

Dec 15, 2019 11:57 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
REDACTED FOR PRIVACY
• Organization
REDACTED FOR PRIVACY
• Address
REDACTED FOR PRIVACY
• City
REDACTED FOR PRIVACY
• Zip Code
REDACTED FOR PRIVACY
• State
Kent
• Country Code
GB
• Phone Number
REDACTED FOR PRIVACY
Desktop screen Desktop screenshot for mercurydirect.com
83

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Private
• Category
Travel
• Online since
April 12, 2003 Explore Wayback Machine
• Age
21 years, 6 months, 27 days

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TECHNICAL SEO & SECURITY

Redirection
mercurydirect.com redirects to https://mercuryholidays.co.uk
SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Amazon has expired on October 21, 2020.
Title Tag
Mercury Holidays - Hotels & Trips Handpicked since 1980
Length: 59 (recommended: 10 to 70)
Meta Description
Book your all inclusive, package or singles holiday with Mercury Holidays for cheap holidays, tours, hotels & flights to hundreds of holiday destinations.
Length: 158 (recommended: 50 to 160)
Google preview
Desktop Version

Mercury Holidays - Hotels & Trips Handpicked since 1980

https://mercurydirect.com

Book your all inclusive, package or singles holiday with Mercury Holidays for cheap holidays, tours, hotels & flights to hundreds of holiday destinations.

Mobile Version

https://mercurydirect.com

Mercury Holidays - Hotels & Trips Handpicked since 1980

Book your all inclusive, package or singles holiday with Mercury Holidays for cheap holidays, tours, hotels & flights to hundr...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by mercurydirect.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Mercury (mythology) Confidence: 71% Arrow up

Mercury (Latin: Mercurius) is a major Roman god, being one of the Dii Consentes within the ancient Roman pantheon.

He is the patron god of financial gain, commerce, eloquence (and thus poetry), messages/communication (including divination), travelers, boundaries, luck, trickery and thieves; he is also the guide of souls to the underworld.

Tourism Confidence: 65% Arrow up

Tourism is travel for pleasure or business; also the theory and practice of touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tours.

Tourism may be international, or within the traveller's country.

The World Tourism Organization defines tourism more generally, in terms which go "beyond the common perception of tourism as being limited to holiday activity only", as people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes".

WEBSITE SPEED

mercurydirect.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.8s

This domain loads at the median speed of 2.8 seconds.

Speed Percentile

36%

mercurydirect.com is faster than approximately 36 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How mercurydirect.com looks like on a mobile device such as an iPhone.

Tablet
How mercurydirect.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 15% #ffffff
  • 9% #f0f0f0
  • 7% #203040
  • 5% #304050
  • 5% #10b080
  • 5% #f0ffff
  • 4% #f0e0d0
  • 3% #f0f0ff
  • 3% #606010
  • 3% #505060
  • 2% #c0c0d0
  • 2% #1080f0

Text/code ratio

mercurydirect.com's text/code ratio is 5.71%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.71%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 0
  • <H3> 12
  • <H4> 4
  • <H5> 6
  • <H6> 81

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H3>
3rd level heading
Low £49pp deposits now available!
Book today at our lowest ever prices
This week's best holiday deals
Our top selling escorted tours
Popular holiday types
<H4>
4th level heading
Call our experts 0800 781 4893
Why book wıth us?
Handpicked holidays by email
Award winning holidays and escorted tours
<H5>
5th level heading
ınformation
Join our newsletter for exclusive deals...
Destınatıon of the month
No one offers more for less... guaranteed!
Here to help
<H6>

For a better readability, only the first 20 <H6> tags are shown below.

6th level heading
Adaaran select meedhupparu (3)
Leopard beach resort and spa (3)
Silver beach (3)
Paphos gardens hotel (3)
Annabelle beach resort (3)
Alt attributes Arrow up

We found 139 images on this website.
Great, 0 ALT attributes are missing on your image tags.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 7.585
  • Likes 379
  • Shares 7.157
  • Comments 49

DOMAIN REGISTRAR

Domain Registrar ENOM, INC.
Registration Date 04/12/2003 21 years, 6 months, 27 days ago
Last Modified 03/14/2019 5 years, 7 months, 26 days ago
Expiration Date 04/12/2020 Expired
Nameservers Arrow up
Host IP Address Country
dns1.name-services.com 98.124.243.1 Flag for United StatesUnited States
dns2.name-services.com 64.98.151.1 Flag for CanadaCanada
dns3.name-services.com 98.124.243.2 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon Technologies Inc.
  • IP Address
  • 34.247.210.67
  • Country
  • Flag for IrelandIreland
  • Region
  • Leinster , Dublin
  • Latitude and Longitude
  • 53.3498 : -6.26031
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