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Whois & Analysis for mercurymarine.com

Dec 29, 2019 8:28 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
Brunswick Corporation
• Address
26125 N. Riverwoods Blvd
• City
Mettawa
• Zip Code
60045
• State
IL
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for mercurymarine.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Brunswick Corporation See more
• Category
Sports  >  Sailing / Boating
• Online since
August 10, 1995 Explore Wayback Machine
• Age
29 years, 3 months, 9 days
• Alexa Rank
#171.003, mercurymarine.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Corporation Service Company has expired on July 1, 2020.
Title Tag
Mercury Marine
Length: 14 (recommended: 10 to 70)
Meta Description
Manufacturers of outboard motors and MerCruiser inboard engines, with over 4000 dealers in the United States.
Length: 109 (recommended: 50 to 160)
Google preview
Desktop Version

Mercury Marine

https://mercurymarine.com

Manufacturers of outboard motors and MerCruiser inboard engines, with over 4000 dealers in the United States.

Mobile Version

https://mercurymarine.com

Mercury Marine

Manufacturers of outboard motors and MerCruiser inboard engines, with over 4000 dealers in the United States.

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
Alternate URL Hreflang
http://www.mercurymarine.com/en/lam/ en-ra
http://www.mercurymarine.com/es/lam/ es-ra
http://www.mercurymarine.com/fr/lam/ fr-ra
http://www.mercurymarine.com/en/ca/ en-ca
http://www.mercurymarine.com/es/ca/ es-ca
URL Resolve
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0, viewport-fit=cover

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by mercurymarine.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Mercury Marine Confidence: 93% Arrow up

Mercury Marine, founded in 1939 as Kiekhaefer Mercury, is a division of the Brunswick Corporation.

It is based in Fond du Lac, Wisconsin.

The company manufactures marine engines and snowmobiles.

Outboard motor Confidence: 76% Arrow up

An outboard motor is a propulsion system for boats, consisting of a self-contained unit that includes engine, gearbox and propeller or jet drive, designed to be affixed to the outside of the transom.

They are the most common motorized method of propelling small watercraft.

As well as providing propulsion, outboards provide steering control, as they are designed to pivot over their mountings and thus control the direction of thrust.

The skeg also acts as a rudder when the engine is not running.

Unlike inboard motors, outboard motors can be easily removed for storage or repairs.

Internal combustion engine Confidence: 73% Arrow up

An internal combustion engine (ICE) is a heat engine where the combustion of a fuel occurs with an oxidizer (usually air) in a combustion chamber that is an integral part of the working fluid flow circuit.

In an internal combustion engine the expansion of the high-temperature and high-pressure gases produced by combustion applies direct force to some component of the engine.

The force is applied typically to pistons, turbine blades, rotor or a nozzle.

This force moves the component over a distance, transforming chemical energy into useful mechanical energy.

Inboard motor Confidence: 72% Arrow up

An inboard motor is a marine propulsion system for boats.

As opposed to an outboard motor where an engine is mounted outside the hull of the craft, an inboard motor is an engine enclosed within the hull of the boat, usually connected to a propulsion screw by a.

United States Confidence: 72% Arrow up

The United States of America (USA), commonly known as the United States (U.S) or America, is a constitutional federal republic composed of 50 states, a federal district, five major self-governing territories, and various possessions.

WEBSITE SPEED

mercurymarine.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.1s

This domain loads at the median speed of 2.1 seconds.

Speed Percentile

39%

mercurymarine.com is faster than approximately 39 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #171.003 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • mercurymarine.com daily visitors distribution - Total: 2 countries
  • Flag for United States of AmericaUnited States of America (49.1%)
  • Flaf icon for other countryOthers (50.9%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #77.799
Flag for Russian FederationRussian Federation #197.607

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How mercurymarine.com looks like on a mobile device such as an iPhone.

Tablet
How mercurymarine.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 36% #d0d0d0
  • 34% #d0e0e0
  • 17% #f0f0f0
  • 7% #ffffff
  • 3% #f0d0d0
  • 0% #ffe0e0
  • 0% #f0ffff
  • 0% #ffd0d0
  • 0% #fff0f0
  • 0% #e0c0c0
  • 0% #fffff0
  • 0% #d09090

Text/code ratio

mercurymarine.com's text/code ratio is 6.95%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 6.95%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 16
  • <H2> 5
  • <H3> 3
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Mid-rangepower.
The new 400hpverado
Get ready for the v-8fourstroke.
The all-new v-6fourstroke.
The all new mercury fourstroke
<H2>
2nd level heading
Want more?
Do more of what you love on the water
The new mercury marine product catalog
Keep your motor running smoothly
Energy. environment. product. people.
<H3>
3rd level heading
The highest-horsepower verado
Faster. stronger. bolder.
Confidence without compromise.
Alt attributes Arrow up

We found 58 images on this website.
17 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on mercurymarine.com https://nova.collect.igodigital.com/c2/7232290/track_page_view?payload=%7B%22title%22%3A%22Mercury%2... 1
Image with missing alt attribute found on mercurymarine.com https://samerwebapp01apncus01.azureedge.net/mmgw-env-b/filer_public_thumbnails/filer_public/17/63/17... 1
Image with missing alt attribute found on mercurymarine.com https://samerwebapp01apncus01.azureedge.net/mmgw-env-b/filer_public_thumbnails/filer_public/12/fd/12... 1
Image with missing alt attribute found on mercurymarine.com https://samerwebapp01apncus01.azureedge.net/mmgw-env-b/filer_public_thumbnails/filer_public/93/8f/93... 1
Image with missing alt attribute found on mercurymarine.com https://samerwebapp01apncus01.azureedge.net/mmgw-env-b/filer_public_thumbnails/filer_public/00/29/00... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 17 images on mercurymarine.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 10.434
  • Likes 5.482
  • Shares 4.538
  • Comments 414

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 08/10/1995 29 years, 3 months, 9 days ago
Last Modified 12/20/2019 4 years, 11 months, 1 day ago
Expiration Date 08/09/2021 Expired
Nameservers Arrow up
Host IP Address Country
ns3-06.azure-dns.org 13.107.24.6 Flag for United StatesUnited States
ns2-06.azure-dns.net 64.4.48.6 Flag for United StatesUnited States
ns4-06.azure-dns.info 13.107.160.6 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Microsoft Corporation
  • IP Address
  • 40.122.160.80
  • Country
  • Flag for United StatesUnited States
  • Region
  • Iowa , Des Moines
  • Latitude and Longitude
  • 41.5908 : -93.6208
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