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Whois & Analysis for merrell.com

Dec 14, 2019 2:12 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
Wolverine World Wide, Inc.
• City
Rockford
• Zip Code
49351
• State
MI
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for merrell.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Wolverine World Wide, Inc. See more
• Category
Shopping
• Online since
February 20, 1995 Explore Wayback Machine
• Age
29 years, 8 months, 19 days
• Alexa Rank
#31.250, merrell.com is in the world's top 50.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on January 23, 2020.
Title Tag
Official Merrell.com Site: Outdoor Store for Hiking & Trail Running
Length: 71 (recommended: 10 to 70)
Meta Description
Official Merrell Site - Shop outdoor footwear & apparel in hiking, running, & casual styles to equip you for your active lifestyle. Free shipping!
Length: 154 (recommended: 50 to 160)
Google preview
Desktop Version

Official Merrell.com Site: Outdoor Store for Hiking & Trail Runnin...

https://merrell.com

Official Merrell Site - Shop outdoor footwear & apparel in hiking, running, & casual styles to equip you for your active lifestyle. Free shipping!

Mobile Version

https://merrell.com

Official Merrell.com Site: Outdoor Store for Hiking & Trail Runnin...

Official Merrell Site - Shop outdoor footwear & apparel in hiking, running, & casual styles to equip you for your active l...

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
Alternate URL Hreflang
https://www.merrell.com/US/en/home en-us
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
robots index, follow

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by merrell.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Footwear Confidence: 73% Arrow up

Footwear refers to garments worn on the feet, which originally serves to purpose of protection against adversities of the environment, usually regarding ground textures and temperature.

Footwear in the manner of shoes therefore primarily serves the purpose to ease the locomotion and prevent injuries.

Secondly footwear can also be used for fashion and adornment as well as to indicate the status or rank of the person within a social structure.

Trail running Confidence: 72% Arrow up

Trail running is a sport which consists of running and hiking over trails.

In the United Kingdom and Ireland it is called mountain or fell running.

It differs from road running and track running in that it generally takes place on hiking trails, often in mountainous terrain, where there can be much larger ascents and descents.

It is difficult to definitively distinguish trail running from cross country running.

In general, however, cross country is an IAAF governed discipline that is typically raced over shorter distances (rarely over 12 kilometers), whereas trail running is loosely governed, and run over longer routes.

Clothing Confidence: 72% Arrow up

Clothing (also called clothes and attire) is fiber and textile material worn on the body.

The wearing of clothing is mostly restricted to human beings and is a feature of nearly all human societies.

The amount and type of clothing worn depends on body type, social, and geographic considerations.

Some clothing types can be gender-specific.

Hiking Confidence: 68% Arrow up

Hiking is the preferred term, in Canada and the United States, for a long, vigorous walk, usually on trails (footpaths), in the countryside, while the word walking is used for shorter, particularly urban walks.

On the other hand, in the United Kingdom, and the Republic of Ireland, the word "walking" is acceptable to describe all forms of walking, whether it is a walk in the park or backpacking in the Alps.

The word hiking is also often used in the UK, along with rambling (a slightly old-fashioned term), hillwalking, and fell walking (a term mostly used for hillwalking in northern England).

The term "bushwalking" is endemic to Australia, having been adopted by the Sydney Bush Walkers club in 1927.

In New Zealand a long, vigorous walk or hike is called tramping.

It is a popular activity with numerous worldwide, and studies suggest that all forms of walking have health benefits.

Merrell (company) Confidence: 66% Arrow

WEBSITE SPEED

merrell.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2s

This domain loads at the median speed of 2 seconds.

Speed Percentile

43%

merrell.com is faster than approximately 43 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #31.250 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • merrell.com daily visitors distribution - Total: 6 countries
  • Flag for United States of AmericaUnited States of America (70.6%)
  • Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland (4.2%)
  • Flag for CanadaCanada (8.7%)
  • Flaf icon for other countryOthers (16.5%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #122.369
Flag for TurkeyTurkey #57.662
Flag for IsraelIsrael #7.287
Flag for United States of AmericaUnited States of America #5.869
Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland #9.770

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website doesn't seem to be optimized for Mobile Visitors.

Phone
How merrell.com looks like on a mobile device such as an iPhone.

Tablet
How merrell.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 24% #d09050
  • 24% #f0f0f0
  • 11% #b08040
  • 10% #e0a060
  • 7% #fff0f0
  • 4% #ffffff
  • 3% #e0c0a0
  • 2% #fffff0
  • 1% #f0e0d0
  • 1% #605050
  • 1% #c05020
  • 1% #504040

Text/code ratio

merrell.com's text/code ratio is 2.05%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.05%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 11
  • <H3> 9
  • <H4> 1
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
10% offwhen you subscribe
<H2>
2nd level heading
Holiday gift guide
For winter wandering
Gifts to fit all
Dash through the snow
For the family
<H3>
3rd level heading
Shop our 2019 holiday gift guide
Gifts under $100
Gifts under $50
Free express shipping
Customer service
<H4>
4th level heading
On $120+ orders
Alt attributes Arrow up

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 10.237
  • Likes 2.177
  • Shares 7.669
  • Comments 391

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 02/20/1995 29 years, 8 months, 19 days ago
Last Modified 02/17/2019 5 years, 8 months, 21 days ago
Expiration Date 02/21/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns-2027.awsdns-61.co.uk 205.251.199.235 Flag for United StatesUnited States
ns-772.awsdns-32.net 205.251.195.4 Flag for United StatesUnited States
ns-1101.awsdns-09.org 205.251.196.77 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Microsoft Corporation
  • IP Address
  • 52.170.192.229
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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