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Whois & Analysis for metlife.com

Dec 2, 2019 9:36 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Metropolitan Life Insurance Company
• Organization
Metropolitan Life Insurance Company
• Address
200 Park Ave
• City
New York City
• Zip Code
10166
• State
NY
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for metlife.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Metropolitan Life Insurance Company See more
• Category
Personal Finance  >  Insurance  >  Health & Fitness  >  Dental Care
• Online since
November 14, 1994 Explore Wayback Machine
• Age
30 years, 7 days
• Alexa Rank
#19.539, metlife.com is in the world's top 20.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on October 6, 2020.
Title Tag
Insurance and Employee Benefits | MetLife
Length: 41 (recommended: 10 to 70)
Meta Description
Stay covered with MetLife: life, auto & home, dental, vision and more. Learn more about MetLife employee benefits and financial solutions.
Length: 142 (recommended: 50 to 160)
Google preview
Desktop Version

Insurance and Employee Benefits | MetLife

https://metlife.com

Stay covered with MetLife: life, auto & home, dental, vision and more. Learn more about MetLife employee benefits and financial solutions.

Mobile Version

https://metlife.com

Insurance and Employee Benefits | MetLife

Stay covered with MetLife: life, auto & home, dental, vision and more. Learn more about MetLife employee benefits and financia...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0,user-scalable=no
robots index, follow

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by metlife.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
MetLife Confidence: 84% Arrow up

MetLife, Inc. is the holding corporation for the Metropolitan Life Insurance Company (MLIC), better known as MetLife, and its affiliates.

MetLife is among the largest global providers of insurance, annuities, and employee benefit programs, with 90 million customers in over 60 countries.

The firm was founded on March 24, 1868.

Employee benefits Confidence: 78% Arrow up

Employee benefits and (especially in British English) benefits in kind (also called fringe benefits, perquisites, or perks) include various types of non-wage compensation provided to employees in addition to their normal wages or salaries.

In instances where an employee exchanges (cash) wages for some other form of benefit is generally referred to as a 'salary packaging' or 'salary exchange' arrangement.

In most countries, most kinds of employee benefits are taxable to at least some degree.

Insurance Confidence: 78% Arrow up

Insurance is a means of protection from financial loss.

It is a form of risk management primarily used to hedge against the risk of a contingent, uncertain loss.

Life insurance Confidence: 78% Arrow up

Life insurance (or life assurance, especially in the Commonwealth of Nations), is a contract between an insurance policy holder and an insurer or assurer, where the insurer promises to pay a designated beneficiary a sum of money (the benefit) in exchange for a premium, upon the death of an insured person (often the policy holder).

Depending on the contract, other events such as terminal illness or critical illness can also trigger payment.

The policy holder typically pays a premium, either regularly or as one lump sum.

Other expenses (such as funeral expenses) can also be included in the benefits.

Dental insurance Confidence: 75% Arrow up

Dental insurance is designed to pay a portion of the costs associated with dental care.

There are several different types of individual, family, or group dental insurance plans grouped into three primary categories: (1) Indemnity (generally called: dental insurance) that allows you to see any dentist you want who accepts this type of coverage; (2) Preferred Provide Network dental plans (PPO); and (3) Dental Health Managed Organizations (DHMO) in which you are assigned or select an in-network dentist and/or in-network dental office and use the dental benefits in that network.

WEBSITE SPEED

metlife.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.7s

This domain loads at the median speed of 1.7 seconds.

Speed Percentile

53%

metlife.com is faster than approximately 53 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #19.539 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • metlife.com daily visitors distribution - Total: 8 countries
  • Flag for United States of AmericaUnited States of America (76.4%)
  • Flag for QatarQatar (7.3%)
  • Flaf icon for other countryOthers (16.3%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #74.995
Flag for EgyptEgypt #14.985
Flag for BangladeshBangladesh #12.264
Flag for United States of AmericaUnited States of America #3.626
Flag for United Arab EmiratesUnited Arab Emirates #7.457

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How metlife.com looks like on a mobile device such as an iPhone.

Tablet
How metlife.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 28% #000000
  • 21% #ffffff
  • 17% #303030
  • 5% #208080
  • 3% #0070a0
  • 2% #309070
  • 2% #707080
  • 2% #808090
  • 2% #f0f0f0
  • 1% #d0b0a0
  • 1% #c0a090
  • 1% #40a070

Text/code ratio

metlife.com's text/code ratio is 2.45%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.45%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 12
  • <H3> 7
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
ınsurance and employee benefits
<H2>
2nd level heading
Getting proactive about the cost of your family's healthcare (2)
The generational impact of life insurance for your kids (2)
Ready to start saving for the retirement you deserve? (2)
ınspiring employee loyalty in the new work life-world (2)
When it comes to your benefits, one size doesn’t fit all.
<H3>
3rd level heading
For busınesses
For retırees
For ınvestors
For provıders
For employers
Alt attributes Arrow up

We found 9 images on this website.
5 ALT attributes are missing on your image tags. The issue affects 4 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 5 images on metlife.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 13.853
  • Likes 3.846
  • Shares 9.133
  • Comments 874

DOMAIN REGISTRAR

Domain Registrar MARKMONITOR, INC.
Registration Date 11/14/1994 30 years, 7 days ago
Last Modified 10/12/2019 5 years, 1 month, 10 days ago
Expiration Date 11/12/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns3.metlife.com 209.164.208.172 Flag for United StatesUnited States
ns.metlife.com 216.163.249.248 Flag for United StatesUnited States
ns2.metlife.com 216.163.240.251 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • MetLife
  • IP Address
  • 209.164.208.7
  • Country
  • Flag for United StatesUnited States
  • Region
  • New York , New York
  • Latitude and Longitude
  • 40.7056 : -73.978
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