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Whois & Analysis for ml.com

Nov 11, 2019 2:44 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
Bank of America
• City
Fleming Island
• Zip Code
32003
• State
FL
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for ml.com
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1 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Bank of America See more
• Category
Personal Finance  >  Credit / Debit & Loans
• Online since
• Age
34 years, 5 months, 21 days
• Alexa Rank
#5.921, ml.com is in the world's top 10.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Entrust, Inc. has expired on April 23, 2020.
Title Tag
Wealth Management and Financial Services from Merrill Lynch
Length: 59 (recommended: 10 to 70)
Meta Description
Merrill Lynch Wealth Management has the financial advisors and expertise to help you achieve your goals at any stage of your life or career.
Length: 140 (recommended: 50 to 160)
Google preview
Desktop Version

Wealth Management and Financial Services from Merrill Lynch

https://ml.com

Merrill Lynch Wealth Management has the financial advisors and expertise to help you achieve your goals at any stage of your life or career.

Mobile Version

https://ml.com

Wealth Management and Financial Services from Merrill Lynch

Merrill Lynch Wealth Management has the financial advisors and expertise to help you achieve your goals at any stage of your life...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0, maximum-scale=1.0

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by ml.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Merrill Lynch Confidence: 88% Arrow up

Merrill Lynch Wealth Management is the wealth management division of Bank of America.

The firm is headquartered in New York City, and occupies the entire 34 stories of 250 Vesey Street, part of the Brookfield Place complex, in Manhattan.

Merrill Lynch employs over 15,000 financial advisors and manages $2.2 trillion in client assets.

Wealth management Confidence: 77% Arrow up

Wealth management as an investment-advisory discipline which incorporates financial planning, investment portfolio management and a number of aggregated financial services.

High-net-worth individuals (HNWIs), small-business owners and families who desire the assistance of a credentialed financial advisory specialist call upon wealth managers to coordinate retail banking, estate planning, legal resources, tax professionals and investment management.

Wealth managers can have backgrounds as independent Chartered Financial Consultants, Certified Financial Planners or Chartered Financial Analysts (in the United States), Chartered Strategic Wealth Professionals (in Canada), Chartered Financial Planners (in the UK), or any credentialed (such as MBA) professional money managers who work to enhance the income, growth and tax-favored treatment of long-term investors.

Financial services Confidence: 75% Arrow up

Financial services are the economic services provided by the finance industry, which encompasses a broad range of businesses that manage money, including credit unions, banks, credit-card companies, insurance companies, accountancy companies, consumer-finance companies, stock brokerages, investment funds and some government-sponsored enterprises.

Financial services companies are present in all economically developed geographic locations and tend to cluster in local, national, regional and international financial centers such as London, New York City, and Tokyo.

Financial adviser Confidence: 71% Arrow up

A financial adviser (or advisor) is a professional who renders financial services to clients.

According to the U.S. Financial Industry Regulatory Authority (FINRA), terms such as financial adviser and financial planner are general terms or job titles used by investment professionals.

FINRA describes the main groups of investment professionals who may use the term financial adviser to be: brokers, investment advisers, accountants, lawyers, insurance agents and financial planners.

Life insurance Confidence: 69% Arrow up

Life insurance (or life assurance, especially in the Commonwealth of Nations), is a contract between an insurance policy holder and an insurer or assurer, where the insurer promises to pay a designated beneficiary a sum of money (the benefit) in exchange for a premium, upon the death of an insured person (often the policy holder).

Depending on the contract, other events such as terminal illness or critical illness can also trigger payment.

The policy holder typically pays a premium, either regularly or as one lump sum.

Other expenses (such as funeral expenses) can also be included in the benefits.

WEBSITE SPEED

ml.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.5s

This domain loads at the median speed of 2.5 seconds.

Speed Percentile

31%

ml.com is faster than approximately 31 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #5.921 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • ml.com daily visitors distribution - Total: 5 countries
  • Flag for United States of AmericaUnited States of America (86.4%)
  • Flag for ChinaChina (5.7%)
  • Flaf icon for other countryOthers (7.9%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #1.148
Flag for ArgentinaArgentina #6.348
Flag for BrazilBrazil #7.208
Flag for CanadaCanada #21.929
Flag for ChinaChina #7.492

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How ml.com looks like on a mobile device such as an iPhone.

Tablet
How ml.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 43% #f0f0f0
  • 8% #607070
  • 7% #ffffff
  • 6% #103070
  • 5% #b0b0c0
  • 5% #506060
  • 4% #f0d0c0
  • 4% #608080
  • 2% #f0c0b0
  • 2% #708090
  • 1% #e0b0a0
  • 1% #002050

Text/code ratio

ml.com's text/code ratio is 6.31%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 6.31%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 1
  • <H3> 5
  • <H4> 4
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Put your plans into action
<H2>
2nd level heading
You need to answer some questions first
<H3>
3rd level heading
New merrill perspectives podcast
Personal retirement calculator
Financial times’ top 401 retirement advisers
The power of the right advisor®
ımportant notice: you are now leaving merrill lynch
<H4>
4th level heading
ınformation for:
Discover merrill:
Get in touch:
Connect with ml®:
Alt attributes Arrow up

We found 12 images on this website.
5 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 5 images on ml.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 8.729
  • Likes 1.473
  • Shares 6.283
  • Comments 973

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 05/16/1990 34 years, 5 months, 21 days ago
Last Modified 05/13/2019 5 years, 5 months, 24 days ago
Expiration Date 05/17/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns8.bac.com 23.61.199.64 Flag for United StatesUnited States
ns11.bac.com 184.26.160.64 Flag for United StatesUnited States
ns6.bac.com 171.162.5.164 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Savvis
  • IP Address
  • 216.33.224.20
  • Country
  • Flag for United StatesUnited States
  • Region
  • New York , New York
  • Latitude and Longitude
  • 40.7291 : -74.0094
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